Marketing and Sales

PRODUCT MARKETING AND SALES

PROFILE SUMMARY

Over 12 years of experience in sales and marketing. Demonstrated strong commitment to maintain highest level of product quality while driving revenue growth through multiple marketing and promotional strategies.

Worked with diverse pharmaceutical companies in multiple therapeutic areas like dermatology, neuropsychiatry, gynecology, neutraceuticals, and cardiology.

Skilled in all core marketing and business development disciplines, with strength in product development. Holds strong communication, leadership, presentation, organization and strategic marketing skills. Possesses a Masters in Pharmacy (M.Pharma) and an MBA in Marketing

HIGHLIGHTS OF SKILLS

Sales & Marketing Strategic Marketing & Promotional Campaigns Branding & Competitive Positioning Product Research & Analysis Business Development Team Building & Leadership Training & Educating Public Speaking Budgeting and Forecasting

KEY ACCOMPLISHMENTS

Successfully launched an antihypertensive-Cilnidipine with the brand name Cilacar- a first in home country

Made Cilacar successful in India with the revenue of 450 million within 2 years

Conducted training, workshops for the sales team which help to grow brand to 60% of market share

PROFESSIONAL EXPERIENCE

Marketing Assistant- ONFC

Mississauga, Ontario Feb 2015-Current

Assist in the development of Private Brand products rationale to ensure that the development of product specifications, pricing, positioning, packaging, promotion, quality assurance, forecasting and plan-o-grams are aligned with the overall merchandising strategy.

Planned and executed brand projects and launches by coordinating all internal / external efforts

Managed the customer input and expectations; provided effective communication of project status of new programs

Supported operations in providing excellent customer service to sales and marketing team

Assist in Private Brands category analysis, including weekly private brands sales, margin, penetration and seasonal analysis

Inform stores of new products, timing and action required to ensure that the product arrival at store level is on time and displayed in accordance to company plan-o-grams.

Communicate changes in product pricing, packaging, sizing to ensure it is competitive with national brands and other retailers.

Creating new SKUs on NAV software and maintaining top 30 accounts samples

Assist in identifying and discontinuing products when they have outlived their life cycles and assist in the preparation of exit plans for these products.

Work with Supply Chain on monitoring inventory levels to ensure that stock is replenished at all times and communicate this information to the stores

Coordinate all aspects of McKesson forms, both vendor and product to maintain confidentiality and standardized details.

Maintain and update Private Brands pricelist

Review and follow critical pass for all new product launches

Work with suppliers on the timely receipt of the new items to ensure plan-o-gram dates are met

Ensure quality assurance testing is performed or provided for new and existing products to ensure brand consistency

Maintain library of Product specifications, 3rd party audits, art works

Work with Customer service and suppliers on customer complains

Maintain customer complains data base

Conduct weekly flyer proofing and Maintenance of all Private brands.

Assist in the coordination of all designs and artwork to maintain the integrity of ONFC Brands standards

Front Desk Executive- Hotel Park Inn Radisson

Mississauga, Canada Aug 2014-Oct 2014

Welcomed guests and handled complaints in an efficient manner

Supervised reservations and allocation of rooms with the executive housekeeper

Monitored customer accounts

Applied sales strategies to maximize occupancy of rooms

Group Product Manager-Medley Pharma

Mumbai, March 2014- July 2014

Managed the “antihypertensive Rx brand” marketing segment

Developed a marketing strategy and promotional mix (multi-channel) to achieve objectives for market share, unit sales, and profits

Produced accurate product launch timelines, communicated as required any updates, modifications or delays to appropriate personnel, internal and external.

Produced and maintained accurate data and records, in all the company systems

Collaborated with local medical professionals and service administrators for conducting continued medical education (CME) and workshops on cardiovascular brands

Successfully launched innovative proteinuria tests for early detection of proteinuria for patients within the country

Spearheaded team meetings (cross functional) ensuring the projects remain on the agreed and communicated timelines.

Identified any possible issues or opportunities to improve efficiencies and minimize costs.

Supported / managed execution of relevant plans to exploit the opportunities

Sr. Product Manager- J.B. Chemicals & Pharmaceuticals Ltd

Mumbai, Jan 2011-March 2014

Successfully launched an antihypertensive-Cilnidipine with the brand name Cilacar- a first in India

Handled “Nicardia Retard” marketing

Built and strengthened sales field and back office team to achieve $450 million revenue of Cilacar within 2 years.

Introduced innovative marketing strategies, tactical campaigns, and training that grew revenue by more than 3 times

Reviewed market trends, suggested market research, analyzed competition, developed, and implemented brand plan to drive market share and profits

Identified and nurtured relationships with Key Opinion Leaders (KOLs) to build up a strong support for brands, and organized CME sessions delivered by KOLs

Associate Document Controller- Sidmak Lab

Mumbai, Feb-2008- Jan 2011

Prepared dossiers for various formulation products for regulated (USA) and semi-regulated markets(ROW) and worked on module 3 and some part of module 2 dossiers

Product Manager- Universal Medicare

Mumbai, India Jan 2007- Feb 2008

Managed neutraceuticals like Primosa (primrose oil), along with hospital promotion for PMS and dermatological conditions such as glowing skin, brittle nails, and hair loss

Market planning to achieve annual sales budgets and brand objectives

Leveraged brand post-marketing studies to position product for cosmetic use and home care use

Product Manager- Alembic Pharma

Mumbai, July 2005-Jan 2007

Handled anti-infective (Azithral and Clarithro) and cough cold (Ephidrex) segment with revenue of more than $20 million

Led gynecology (Folinal) and dermatology portfolios, and shaped the market by creating core prescriber base and CRM system for KOL management

Product Executive- IPCA Pharmaceutical Labs

Mumbai, June 2004- July 2005

Managed sales of neuropsychiatric segment- PARI- Paroxetine

Launched anti acne product– Accutret & antipsoriatic product- Isotret

Built brand awareness and top recognition in antiacne market

Medical Sales Representative- IPCA Pharmaceutical Labs

June 2000-July 2001

Developed very strong relationship with key doctors in territory and established new brands within assigned areas

Developed territory business and market share for dermatology and neuropsychiatry brands through field servicing and customer servicing activities

OTHER RELEVANT EXPERIENCE

EDUCATION

Newcomer Centre of Peel, Co-op Training December 2014- present

M.B.A., Marketing, NYSS, Nagpur University, India 2005

Masters in Pharmacy- M.Pharma; Nagpur College of Pharmacy, India 2003

Bachelor of Pharmacy- B.Pharma; Nagpur College of Pharmacy, India 1999

Contact this candidate