SHARON DERN
BINBROOK, ON L*R 1CO
**********@*******.**
Executive Summary
An accomplished brand leadership executive with a proven track record for producing superior business results, driving sales operational excellence and establishing strong business relationships in order to exceed company objectives.
Experience
Moneysworth and Best
March, 2015 November, 2015
Moneysworth and Best is a privately owned company that markets shoe care and foot comfort products globally.
Sales Executive M oneysworth and Best
Fostered a robust, sustainable network of buyers in North America, leveraging strong listening, presentation and closing skills to optimize sales results despite previously dominant competitor advantage.
Introduced new shoecare products into the market, often closing sight unseen sales with existing accounts.
Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts. 2
EF Walter
2009 – March, 2015
EF Walter is a privately owned company that markets shoe care and foot comfort products globally.
EF Walter brands are Walters Shoe Care, Candy for Your Feet, Terra and several private label brands.
Director of Sales Administration and Operations E F Walter Drove sales from 2009 2015 with national Canada and USA key accounts. Successfully met sales target of 20% increase utilizing business proposal development, margin analysis, product assortment, and special make up options.
Developed and completed sales quotes for all new and existing accounts. This included on time delivery of quotes for all sales opportunities that arose. Development and execution of retail range products and processes in conjunction with marketing, product and procurement.
Maintenance and communication of go to market deadlines for the industry. Drove a culture of the footwear industry timelines so team would understand and answer to retail demands in season and in regards to future bookings.
HD Brown Enterprises
2008 2009
HD Brown is a privately owned product marketing company with Canadian distribution rights to Russell Athletic, Dunlop Sport, Road Warrior, Shelter Logic and Sidewind. Sales Manager – HD Brown
Manages sales team of over 10 reps, all achieving 100 percent bonus levels. Continuously exceeded sales targets 5 10% through product development tactics and strategic channel segmentation.
Aligned goals of product and marketing divisions with sales and business planning initiatives by creating departmental business review processes. Planned meaningful quarterly benchmarks and employee targets to ensure adoption of best practices. Transitioned existing customer service and inside sales department through new software implementation.
3
Developed new customer service standard targets with Customer Service Manager that resulted in improved role clarity, increased organizational alignment, less turnover and over 30% improvement in order accuracy.
Second Foundation Consulting
2007 2008
Second Foundation provides industry specific software solutions for retail and wholesale distribution, industrial manufacturing, financial and professional services sectors. Implementation Systems Consultant (Navision) – Second Foundation Consulting Analyze customers’ business requirements and prepare software solution concept documents f or footwear and apparel clients. Achieved 100% on time installation of each project. Continuous planning and communication ensured smooth implementation allowing client to realize ROI and improved KPI’s much quicker.
Anticipated changes required in project plans and processes: recommend alternative approaches to project team .
Provided extensive interactive presentations in a classroom and on a one to one basis. Provided training services in go live, one on one, by department and functionality and in focused user groups.
RMP Athletic Locker
2003 2007
Large privately owned distributor of footwear and apparel. Brands such as Brooks, Umbro, Teva, Fila and many more.
Project Manager RMP Athletic Locker
Managed installation of fully integrated ERP System (Navision with Pebblestone module). Responsible for all business analysis and project scope assessment. Provided project status reports, maintained project plan and issues log,
Extensive strategic planning and re engineering of processes, documents, and reporting. Managed project team of 13 members and successfully delivered project on time and on budget. 4
Wolverine Canada
2000 2003
Privately owned distributor of footwear across Canada. Brands are Wolverine, Caterpillar, Ryka, Yellow Box.
Brand Manager / National Sales Manager – Wolverine Canada Introduced female brands to the Canadian athletic market. Exceeded sales budget by 50% by developing new sales channels, merchandising policies for distributor retail ranges and female outreach programs.
Developed strategic plans based on customer needs and trained sales executives to penetrate target markets nationally and increase market share. Hired new sales team and developed new sales policies and management procedures. Hired, coached, trained and mentored new team and as a result we improved responsiveness, support, client satisfaction, and sales for the company.
Baffin Inc.
1994 2000
Privately owned manufacturer with international customer base. Brands are Baffin and Vulcan. Manager, Sales Administration – B affin Inc.
Built a new Customer Service team focused on service, sales, structure and efficiency. Documented new procedures and training manuals.
Increased sales to national house account by 100% in two years by working on private label footwear. Worked closely with buyer of outdoor and industrial footwear to ensure proper levels of inventory were maintained at both ends.
Led an implementation team that upgraded a customized CGS ERP system to a windows environment.
Supervised staff in production planning, call center and customer service. Liaised extensively with all business units
5
Sears Canada Inc.
1989 1994
National department store chain.
Manager, Corporate Reporting – Sears Canada Inc. Designed and implemented Financial Reporting system that enabled senior officers to gather timely, accurate and concise information in order to generate financial analyses. Collaboratively developed Financial Planning system that provided managers a tool to submit financial budgets and report monthly actual information. Redesigned reports and explanation documents into a user friendly format. Former Positions
1985 1989
Financial reporting and accounting administration. Education
McMaster University
Bachelor of Commerce, Accounting
References available upon request.