Sales Marketing

Kevin Tash

Director of Digital Marketing

323-***-**** • KevinTash.com • Linkedin • *********@*****.***

Developing and Executing Marketing Strategies

Nurturing Corporate B2B Relationships

Customer Acquisition & Retention

Product Development and Positioning

PR & Web Content Development

Software & Mobile Applications Design

Televisions & Media Buying

E-Commerce, B2B, B2C

Brand Management & Strategy

Executing SEO, SEM, SMM

Developing Sales Collateral & Support

UI/UX Design & Development

Sr. Director of Marketing - Woodbridge, Sherman Oaks, CA 02/2015 - Present

• Budgeted and monitored over $500K monthly SEO/SEM associated with corporate-wide digital marketing programs, initiatives and pilot projects that included SEO, SEM, TV Media Buying, and print mediums.

• Directed the development, management and application of new marketing strategies including to meet sales, acquisition, and retention goals of 5 verticals nationwide.

• Initiated and launched a call tracking implementation that led to a 400% increase in online sales in 2 months.

• Lowered CPL by 50% for all major verticals in 1 month throughout PPC effort by improving overall UX, messaging and stronger CTA’s.

• Recruited a strong creative marketing team that is centralized around creativity, user experience and technology that resulted in increased branding in web, television, print marketing and internal B2B networks.

• Coached, mentored and developed all members of the digital team including setting milestones in scrum meetings, enhanced documentation, monitored performance against goals and objectives, providing timely feedback and coaching.

• Implemented and executed an internal collaboration system that created transparency and increased accountability across all departments for the first time.

Director of Marketing - Call Source, Thousand Oaks, CA 07/2013 - 02/2015

• Championed the product development, UX and functionality of a reporting dashboard for tracking SEO & PPC including integration with Google Analytics.

• Reported directly to the CTO in the planning, design and execution of various product development efforts involving UI/UX planning and road-mapping for an entirely new CRM platform.

• Developed and delivered effective online media strategies resulting in increased traffic and conversion. This includes: Online Media Buying, Paid Search, Affiliate Marketing, Lead Generation, Email Marketing Automation, Social Media, SEO and 3rd party partnerships.

• Advised the CEO, the founders and led the marketing team in developing, planning and execution of a new company website, including building vendor relationships, SEO/SEM strategy and design requirement.

• Led ongoing strategy of the corporate website and any related microsites, including technology, website design enhancements, content development and maintenance. Developed a strategy to optimize the site for SEO natural search.

• Lead the UI/UX development team including the implementing of a new reporting CRM platform to streamline and consolidate over a 100 reports involving improved technology, user interface and a smooth user experience.

• Spearheaded marketing competitive research for products and marketing including competitive analysis, customer surveys in determining reporting features, product roadmap/ backlog, pricing and go-to-market strategies.

SEO Director, Warner Bros - TMZ, Hollywood, CA 05/2010 - 11/2012

Disney Studios, DIMG – Disney Interactive Media Group

• Designed and implemented internal SEO policies and guidelines for all content distribution channels including web, video, and studio strategic partners.

• Reported organic traffic to studio heads daily, weekly and monthly all platform traffic results including website, mobile and affiliates traffic.

• Streamlined Ominture to track all marketing channels and ad hoc promotions tracking reducing manual operations and optimizing automation.

• Established metrics, dashboards and reporting for organic, paid search and affiliate campaigns from initial strategy through to detailed execution, while evaluating and interpreting key metrics to optimize campaign performance.

• Increased social media traffic acquisition by 35% in 6 months via multiple channels including but not limited to social media, content marketing, SEO, video, paid marketing and native advertising.

• Segmented volume and trends for SEO, SEM traffic for nearly 30 Million visitors monthly for TMZ and TooFab.com

• Developed a comprehensive strategy for a video partnership with Youtube and aligned strategic marketing plan creating additional revenue streams, referral source traffic and higher user engagement and retention.

• Established a strategy for content production for TV shows including Dancing with the Stars, Modern Family, Castle and Wipe Out in the implementation of ABC.COM and all its sub-pages.

• Managed the Graphic Design vendor’s pipeline daily, including proofing, creative direction and scheduling.

• Conceptualized with the Product and E-Commerce department to increase visibility and conversions in cross promotions of

Disney products.

• Increased sales in CPG merchandising by 15% in a quarter by optimizing segmentation of demographic groups through ABC.com and promoting them on our social media channels in relevant time slots.

• Systematized CMS content and interfaced with design, development, media, marketing and sales departments to ensure quality delivery of monthly scheduled content.

• Analyzed, defined and executed website reporting data to uncover trends and formulate recommendations for a more

optimized user experience Reported to the executive studio heads on a daily, weekly and monthly basis.

• Managed internal and external vendors including printers, design teams, artists, stakeholders to ensure quality of delivery of television programming schedule and content delivery for the entire Disney and ABC network.

Director of Digital Marketing – Runway Magazine, Studio City, CA 10/2008–04/2010

Created a digital presence of the magazine by leveraging flipbook technologies to send digital versions of the magazine through E-mail marketing channels.

Led all SEO and SEM management, PR, media relations, sponsor management and advertising.

Implemented and carried out SEO strategies across company including; best practices, including meta-tags, keyword research, links, and SEO reports.

Consolidated design & development teams into one location, resulting in greater efficiency, streamlined operations and

savings of over $250K in payroll annually.

Directed 3 cross-functional teams including, web development, SEO Content distribution, PR, Design, Content production, and customer service and sales.

Constructed UX strategy using landing pages, funnel analysis, multivariate testing, and analytics using marketing automation systems.

Directed backend development of CMS including Drupal and custom content management systems by leveraging internal and external freelance developers.

Marketing Director - LOTUS INTERWORKS, Santa Monica, CA 7/2007–10/2008

Incepted a .com startup under the umbrella of Lotus Interworks focusing in the real estate market for a subscription site.

Developed a robust E-Commerce CRM platform that supported 10MM in annual sales and funneled heavy traffic volumes including member subscriptions, user retention and increased conversions.

Directed a technical team of 15 engineers including mobile and UI/UX developers, sales managers and QA staff.

Created a business strategies based on KPIs (Key Performance Indicators), incl. AOV (Average Order Value), LTV (Lifetime Value), CPA (Cost-per-Action), and CPL to track overall conversion optimization.

Implemented nurturing programs to convert leads to prospects, ensuring a stream of prospects to Sales.

Managed the overall brand strategy and implementation, including positioning, voice, and visual identity.

Worked closely with the CTO and other leaders to assess the feasibility of various technologies leveraging development efforts for product enhancements including E-mail automation alerts and Real Estate Directories.

Developed, evaluated and ensured the accuracy of standardized metrics to evaluate performance as it relates to: preleasing activity, traffic reports (phone, internet, affiliate) lead generation, closing ratios, marketing sources.

Marketing Director / Founder – KTF LEAD GEN, Pasadena, CA 03/2003–7/2007

Developed a pipeline management system to streamline inter-office communication and flow processing.

Scaled the network of remote sales associates to 200 reps across the nation resulting in 9 quarters of consecutive growth peaking at 8MM revenue.

Lead creative teams defined message and ensured brand consistency for consumer marketing programs, events and digital products.

Established an incentive program with network of escrow companies, title agencies, brokerages and affiliates and increased vendor subscriptions by 30% in two quarters.

Drove and managed creative processes for marketing and operation goals and work with various internal teams and negotiate deals with external agencies to deliver them.

Installed a complete online marketing resources, including repository networks, landing pages and partnering sites.

Scaled operations and online marketing lead-generations campaigns for 3 call centers, including training, quality control, policies and procedures and new product sales material education.

SKILLS

Development Language & CMS: HTML5, CSS3, PHP, MySql, Javascript

Website Analytics: Google Analytics, Adobe Omniture, Webtrends, Woopra, Kissmetrics,Trendspottr, CrowdBooster, Quantcast, Alexa, Corematrix

SEO Analytics: BrightEdge, Moz, SEM Rush, Yoast,

Marketing Automation: Infusionsoft, Marketo, Eloqua, SilverPop, Hubspot, Right On Interactive, Genius, Optimizely, Unbounce

Email Marketing Tools: Constant Contact, Campaign Monitor, Vertical Response, Mailchimp

Sales, Agile, CRM: Saleforce: Salesforce, SUGAR CRM, SalesFusion, Seismic, JIRA, JIRA, Axosoft, OnTime Scrum, ScrumWise, Trac, Planbox

Software: Adobe Master Suite CS5, including Photoshop, Illustrator, MS Project, MS Office, Salesforce, Cross-functional Development, Visio, Flash, Dreamweaver

Social Media Tools: hootsuite, Tweetdeck, Salesforce Marketing Cloud, Marketwired Resonate

Additional: Digital Marketing Strategy, Organic Search Engine Optimization, Client Relations/Vendor Management, Web Analysis and Strategic Branding, PPC, UI/UX

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