Sales Marketing Manager

CRISTIAN DARABAN ***** Ballinger St, North Hills, CA 91343 562-***-**** ***************@*******.*** www.linkedin.com/in/cristiandaraban

Dear Valiant Enterprises Hiring Manager,

My family is looking to relocate to the greater Cleveland Ohio region and I read your post for the open E-Commerce Manager position with great interest. If you are seeking to augment your leadership team with an experienced and accomplished sales marketing and management professional, please consider my resume below.

As the primary marketing manager for Cydcor, I manage all phases of both the creative and technical elements of sales and marketing initiatives including analyzing data, brand creation, print/Web development, partnership cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Most importantly, I offer a track record of proven results, as showcased by the following sales accomplishments for my recent employers:

Conceptualized, managed and executed the Gibson USA 2015 launch and captured an 18% increase in consumer sales for during a period of overall decline in the musical instrument retail industry – Musician’s Friend

Led national sales campaigns (comprised of in-store and online) of companies various continuous product launches – Musician’s Friend and Cydcor

Participated in the creation of a new company logo and rebranded web, mobile, social media, affiliate and email marketing channels to cement a cohesive corporate identity and support a new company direction - Musician’s Friend, MIA and Cydcor

Given the opportunity, I’m confident in my ability to achieve similar groundbreaking sales and marketing results for Valiant Enterprises. I would welcome the chance to discuss your marketing objectives and ways I can help you attain them. Feel free to call me at 562-***-**** to arrange a meeting.

I look forward to speaking with you.

Sincerely,

Cristian Daraban

Cristian Daraban

16527 Ballinger St, North Hills, CA 91343 562-***-****

***************@*******.*** www.linkedin.com/in/cristiandaraban

SUMMARY

Multi-faceted marketing and sales professional of 10 years, with emphasis on e-commerce, merchandising and integrated digital campaigns.

PROFESSIONAL EXPERIENCE

Marketing Manager Agoura Hills, CA

Cydcor July 2015 - Present

Drive the overall conceptualization, development, execution and success of custom, integrated lead generation programs targeting new and existing customers and partners, including email, search optimization, social media and direct marketing campaigns

Build and manage strong integrated marketing programs working with internal leaders and outside agencies to ensure results

Work with sales to develop promotions and programs to achieve desired results

Craft marketing communications materials including collateral, direct marketing campaigns, and sales support tools

Creating and executing internal marketing plans to large sales teams

Partner with client teams and marketing departments to execute specific programs through events, direct marketing, and social media

Work directly with finance, sales management, field sales, graphic designers, agencies, and corporate clients

Reporting and analyzing performance of programs and campaigns

Going in field to observe internal and customer sales to identify gaps an and make recommendations

Lead generation strategies across all platforms with an emphasis on digital channels

Director of Marketing and Communications Los Angeles, CA

MIA Magazine - Music, Instruments & Artists August 2014 – Present

Lead site contributor including various content formats like videos and articles. Head of marketing efforts, outreach and integrated campaigns. Oversee artist relations, business development and partnerships.

Lead strategic direction and implementation of improvements to web, mobile, social media, paid search, SEO and email programs with a focus on consumer acquisition and traffic growth

Grow the MIA social media presence through innovation and viral messaging.

Expanded the mobile program as a vital part of marketing and support the expansion into mobile channels

Partner with direct and brand marketing teams to build cross channel promotions and knowledge share

Work closely with creative and reporting/analysis teams to ensure media plans and creative/measurement work are strategically aligned, and business needs are met

Work closely with creative services teams to develop and deploy brand driven messaging and promotions

Utilize reporting tools to track online marketing campaigns (Google Analytics)

Produce and publish website performance analysis for review

Perform external analysis of industry trends and competitor initiatives through primary and secondary research methods

Manage a team of online marketing professionals; provide leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members.

Brand Marketing and Merchandising Specialist Westlake Village, CA

Guitar Center April 2010 – Feb 2015

Oversee the development of online promotions and social media programs for musiciansfriend.com, a companion site to Guitar Center’s main website. Develop brand voice and identify marketing opportunities to convert fans into customers.

Multitasked 20 – 30 digital and print promotions per month including coordination of creative design, assets and text for PPC, SEO and affiliate clients

Managed entire product marketing cycle – Planning and applying the use of various marketing strategies to increase sales

Initiated, coordinated and lead marketing campaigns and promotional activities

Launch key social campaigns including Monster Pedal Board and Band of the Month that resulted in 20% growth on Facebook in less than 5 months

Plan and manage social media campaigns and content development across several different platforms including Facebook (809K), Twitter (39K), YouTube (45.5K), blogs, Pinterest etc.

Maintain and engage with a robust online community while keeping the voice of the brand

Identify new opportunities to optimize social media presence to convert fans into customers (Facebook referral traffic to site hit 1.5MM in 2013 resulting in 2% conversion)

Create regular blog posts based on industry and company related events, news, reviews, etc.

QA test promotions to ensure a seamless UX resulting in new customers, increasing loyalty and sales, conversions and increased size of sale while promoting/enhancing the brand

Suggest new avenues and placement for innovative promotional strategies and tactics to continually drive and grow margin dollars

Built and maintained relationships with internal and external stakeholders to strategize marketing programs and objectives

Researched and analyzed data from sales, consumer insights and competitors to support goals and strategies

EDUCATION

Master of Science in Entertainment Business

Full Sail University – Winter Park, FL

Specialized Areas of Study: Product Management, Negotiation & Deal Making, Media Publishing & Distribution, Business Storytelling & Brand Development

Bachelor of Science in Entertainment Business

Full Sail University – Winter Park, FL

Contact this candidate