Sales Manager

Paul E. Cayton

*** ******** **., ********** ** 11743 516-***-****) *************@*****.***

Sales Executive/Management

Seasoned sales management professional, including national, inside and outside sales, wishing to be considered for opportunities with a company that offers growth and long term career possibilities. Results-oriented with expertise in National Sales, networking, negotiations, and closing. Proven ability in meeting and exceeding company and customer expectations.

Areas of Strength

Sales Management

Retail & Product Sales

Customer Relationships

Account Executive

Inside and Outside Sales

Big Box Retail Sales

Trade Shows

Negotiating

Supply Chain Management

Professional Experience

COOL HOLIDAY LIGHTS, LLC, Long Beach, NY 2012 – 2015

National Sales Manager

Developed sales and Marketing strategies of seasonal toys lines, which resulted in over $18M in sales.

Opened and sold major retail accounts, which included Family Dollar, Party City, CVS, Walgreens, Meijer, Kroger, Albertsons, Five Below, Spencer’s, and American Sales to name a few.

Managed team of national sales representatives.

Accomplishments:

Initiated cold calls and open major Retail Accounts Nationally

Traveled to China to work with factories to create products. Oversaw the supply chain

Supervised and worked trade shows

Created ground breaking products for seasonal toy industry

INNOVATIVE BRANDS, INC., Stratford, CT 2006 – 2012

National Sales Manager

Developed all U.S. sales and marketing strategies for seasonal and party product lines.

Opened major accounts with retailers, which included Walmart, Walgreens, CVS, Target and K-Mart, Walgreen, Kroger Ahold, Spencer’s, Albertsons, etc.

Placed products in over 35,000 stores over two-year period.

Accomplishments:

Managed team of national sales representatives

Traveled to China to work with factories and oversee the supply chain

Supervised trade shows

Built solid relationships with buyers of major retailers

HOWLER BRANDS, LLC, Bridgeport, CT, 2001 – 2006

National Sales Manager

Developed all U.S. sales and marketing strategies.

Opened major accounts with retailers, which included Walmart, Walgreens, CVS, Target and K-Mart, Walgreen, Kroger Ahold, Spencer’s, Albertsons, etc.

Placed products in over 35,000 stores over two-year period.

Accomplishments:

Managed team of national sales representatives

Traveled to China to work with factories and oversee the supply chain

Supervised trade shows

Built solid relationships with buyers of major retailers

MELLISSA AND DOUG’S Toy Company, Westport CT 1998 – 2000

National Account Sales Rep Inside Sales

Took a territory from $119,000 to $980,000 in a year

Created a Sales Video for the 500 Million Dollar Privately owned Company that is still used today to train their Telemarketers

Became a top sales producer in 1 year

KING DATA, INC., Westport, CT, 1990 – 1997

Owner/National Sales Manager

Started New Midrange IBM Computer Brokering Company out the house

Built the company in 2 years to have 8 sales people and do over 12 Million in sales and leasing

Trained the sales people

Created all office procedures

Created all marketing campaigns

A TO Z COMPUTER EXCHANGE, San Diego, CA 1986 – 1989

Owner Worldwide Sales and Leasing of IBM Midrange Computers

Built the company in 2 years to have 20 sales people and do over 22 Million in sales and leasing

Created a VAR program with IBM

Sold over 500 IBM NEW System 36 Midrange Computers in 6 months

Trained all the sales people

Created all office procedures

Created all marketing campaigns

Created the first data processing section ads in the classifieds of the Wall Street Journal

INTERNATIONAL COMPUTER EXCHANGE (ICE), INC., San Diego, CA, 1982 – 1986

National Sales Manager

Created in-house Brokering division for National Medical Software Company

Managed all facets of sales, marketing and operations

Built Company to 5 Million in Sales in 2 years

XEROGRAPHIC COPY SYSTEMS, Santa Cruz, CA, 1979 – 1982

National Salesman

Cold Call sales of Toner for Xerox and IBM Copiers

Within 1 Year was Top Sales Producer

Became Sales manager and Trained New sales people how to sell over the phone

Education & Training

Diploma, West Hempstead High School, West Hempstead, NY 11552

About Paul…

In 1977 Paul s youngest brother passed away from Cancer and Paul moved to California, where he learned to manage, sell, negotiate, and run number of businesses.

He has traveled back and fourth to China for 8 years manufacturing products, marketing and

selling to all the major retailers. This has included learning the steps of the manufacturing process, beginning with the factory, creating creative packaging, product-cost reduction, and shipping to the retailers.

Paul is divorced with three college kids. He plays all sports at a very high level

including being a member of the USTA tennis. His management abilities and competitiveness to win at sports has positively rubbed off on his children who all play their perspective sports at the highest level and are extremely active in extra curricular activities within their communities and colleges.

Paul has outstanding sales, marketing and negotiating skills. He is an excellent manager and great communicator. His personality is exciting, bright and memorable.

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