JUDY ROSARIO
**** *. ********* ********* ********, AZ 85310
************@*****.*** 602-***-****
VICE PRESIDENT OF SALES ~ DIRECTOR OF SALES
Accomplished, awarded, and creative Vice President of Sales with key strengths in designing successful solutions to diverse sales challenges, motivating productive sales teams, and instituting programs to drive sales performance/achieve sales goals. High-energy, focused achiever whomoves easily from vision to strategy implementation to ensure team sales quotas are met or exceeded. Track record of stellar performance in developing strategic alliances and significantly reenergizing sales performance. Superb work ethic, high-level of integrity, professional conduct, and employer loyalty.
Communicate effectively and persuasively in conducting sales training, delivering presentations, and speaking before large audiences. Autonomous development of 300-page training manual for new-hire training followed by complete curriculum for ongoing leadership and development programs. Able to train, inspire, andmotivate sales teams to desire improvement and reach higher to achieve goals.
Core Knowledge, Skills, and Abilities:
● Sales Team Training & Development
● Bilingual in Spanish & English
● Staff Recruiting, Hiring & Scheduling
● Employee Monitoring & Evaluating
● Benefits Administration
● Client Cultivation & Retention
● Regional & Local Sales Management
● Training Needs Assessment
● Corporate Sales Training
● Curriculum Development & Execution
● Sales Analysis & Reporting
● Articulate Communicator & Speaker
PROFESSIONAL EXPERIENCE
ASHLEY FURNITURE HOMESTORES, Glendale, AZ
VICE PRESIDENT OF SALES, 2008 to August 2015
Direct day-to-day Sales operations across 17 furniture stores with 250 sales associates. Recruit, hire, schedule, monitor, and evaluate employees; recommend staff members for promotions and pay increases, handle terminations, and administer benefits. Conduct performance reviews with all regional managers. Travel to various stores and work hands-on with sales associates to help them excel in customer support and the overall sales process. Selected Accomplishments:
Created and led “Get Motivated” seminars for each store/market, inspiring and encouraging team motivation.
Transitioned company culture from a commission-based to non-commission-based sales force.
Contributed to 5% to 10% annual sales increases for company year over year by consistently motivating, training, and leading sales force to be productive and successful. Continued…
JUDY ROSARIO
Page 2
ASHLEY FURNITURE HOMESTORES, Glendale, AZ
CORPORATE SALES TRAINER, 2002 to 2008
Recruited by company to orchestrate sales training initiatives across 17 stores for 17 sales managers and 250 sales associates. Applied Passion, Heart, Desire (PHD) concept for training; quickly engaging audience and inspiring them to better themselves and achieve higher level of success. Created and maintained a positive and focused learning environment. Consistently set an example to students in areas of work ethic, conduct, integrity, and character. Monitored and measured effectiveness of programs. Managed training budget.
Selected Accomplishments:
Developed 300-page manual for new-hire training.
Wrote complete curriculum for ongoing training leadership and development programs. KRAUSES SOFA FACTORY, Glendale, AZ
REGIONAL MANAGER – SOUTHWEST AREA, 1997 to 2002
Advanced to regional management position with responsibility for 12 stores, including 24 direct reports and 84 indirect reports across the Southwest market. Recruited, hired, and scheduled employees. Monitored staff performance. Performed evaluations, recommended employees for promotions and pay raises, and administered benefits. Handled terminations when necessary. Selected Accomplishments:
Led Southwest Region to achieve top ranking out of seven regions company-wide.
Named Regional Manager of the Year four out of 4 out of 5 years in position. KRAUSES SOFA FACTORY, LaPuente, CA
MANAGER, 1990 to 1997 ASSISTANT MANAGER, 1987 to 1990 Advanced through the ranks of entry-level positions, including Customer Service Representative and Sales Associate to management-level positions with higher level of responsibility and accountability. Oversaw all store functions and directed a team of 20 employees. Recruited and hired staff, scheduled hours and assigned/monitored tasks. Executed employee evaluations and made recommendations for promotions and pay increases. Administered benefits. Carried out terminations as needed. Worked one on one with sales specialists to develop and enhance sales process. Taught future leaders within company. Established sales quotas and put together training materials to aid new sales associates.
Selected Accomplishments:
Awarded Manager of the Year five consecutive years.
Championed 10%+ increases in sales year over year.
Ranked #1 Sales Associate while concurrently performing as Assistant Manager.
Developed a passionate, driven team to consistently meet or exceed store quotas and increase business over prior years.
Volunteered to come to work on days off to ensure store met monthly sales objectives. EDUCATIONAL BACKGROUND
Oklahoma State University in Stillwater, Oklahoma
Associate of Science Degree in Sociology