Marketing Manager

TYLER C. DOAN

**** *. ***** **, *****, OK *****

405-***-****

**********@*****.***

WORK EXPERIENCE

TokenEx – Marketing Intern June 2015 – October 2015 o Synthesized data from various marketing and analytical services such as Google Analytics, Adwords, VisiStat, Zoho, Yoast SEO, SEMRush, DiscoverOrg, HootSuite, and PipeDrive o Tracked website conversion rate, bounce rate and behavior flow o Measured performances and adjusted keywords for SEO and SEM campaigns o Optimized the website with high-quality keywords and HTML meta tags, increased traffic by 21% o Managed and updated all social media channels including Facebook, Twitter, LinkedIn, and Google + o Built comprehensive reports using MS Excel, used formulas to optimize Excel functionality o Built insights and presented findings to inform marketing strategic decisions o Developed buyer personas and market segments based on data analysis College of Business, University of Central Oklahoma - Teaching Assistant January 2014 – May 2015 o Synthesized data, analyzed and wrote reports for three academic research projects o Assisted 38 faculty members with teaching, grading, and other academic activities o Handled confidential materials and guaranteed testing security o Coached and helped students to improve academic performances Get People Moving - Co-Founder, Market Research Analyst January 2014 – May 2015 o Worked in a cross-functional team of five, specialized in market research o Interviewed 3 individuals or organizations per week for 10 weeks to validate the business model o Participated in the i2e Proof of Concept program, helped the company acquire $10,000 seed funding o Developed and presented the initial business plan in the 2014 i2e Governor’s Cup Business Plan Competition, helped the team win first place in Health Care division and acquire $2,000 cash reward o Contributed ideas for product development and built value proposition that fits market needs Oklahoma Council on Economic Education - Marketing Coordinator August 2013 – January 2014 o Managed 2 websites and 3 social media pages including Facebook, LinkedIn, and Pinterest o Design marketing collateral using Adobe InDesign o Managed marketing campaigns that reached a total of 185 teachers and helped educate over 12,000 students in the state of Oklahoma

o Conducted various marketing activities including email marketing, telemarketing, social media, and SEO o Analyzed primary and secondary data and developed insights to improve marketing performance by 20% o Self-educated in using digital marketing tools such as Constant Contact and Hootsuite OK-City Promotions – Campaign Manager May 2012 – June 2013 o Set up marketing events to promote products in major retail stores o Generated average gross revenue of $800-$1000 per day o Conducted 10 to 12 phone and in-person interviews per week to staff events o Coached and trained new employees in sales and team building o Administered daily meetings, assisted in daily office operations EDUCATION

University of Central Oklahoma, Edmond, Oklahoma

Master of Business Administration May 2015

Bachelor of Business Administration - Marketing May 2012