Manager Management

Srini Godavarthy, Ph.D., MBA

Phone: 225-***-**** Email: **********@*****.***

Address: ***** *** ****** ***, *******, LA 70791

Executive Summary

Highly qualified and well developed Marketing & Business Development Professional with extensive product/solution development and organizational leadership experience. Adept at training and developing staff, recommending solutions to improve processes, and implementing effective training programs to streamline personnel productivity. Experienced in the design and implementation of policies and procedures, as well as consistently analyzing market trends that impact product performance. Currently seeking Director-level position, bringing 15+ years of related experience and key strengths as follows:

Business Development

Channel Management

Marketing Strategy

Process Improvement

Tradeshow Participation

New Product Launch

RFP/RFI/Bid Preparation

Staff Training/Supervision

Portfolio Management

Contract Negotiation

Strategic Planning

P&L/Budgeting/Forecasting

Program Coordination

Market Research/Analysis

Operations Management

Effective Performance Management/Evaluation

Business Consulting

Relationship Management

Market Segmentation

SKU Rationalization

Core Competencies

Consistently recognized, top-performing professional with unique skill-set and global perspective that only experience can teach.

Leverage natural leadership talents and relationship building skill to steer businesses in right directions, as well as acting as a liaison to bridge silos within companies.

Utilize exceptional consultative listening skills combined with work experience and academic expertise in helping companies improve their organizational performance.

Determine marketing needs, propose business development solutions, and assess impact of solutions using strong analytical and problem solving skills.

Portfolio of achievements include creation of new marketing & distribution models, reducing costs, increasing revenues, driving bottom line growth and improving speed to market and profitability of new products.

Strong work ethic and track record of success. History of developing long-lasting business relationships based on a foundation of trust, integrity, and outstanding performance.

Professional Experience

Albemarle Corporation Sr. Manager, Innovation and Business Development Jul. 2014 – Present

Lead new business development programs, in concert with R&D and business, from conception to commercialization. Identify key internal knowledge gaps and network with outside universities, research institutes and small companies to provide solutions. Identify potential acquisitions or other business ventures. Assess technical merit of scientific ideas and solutions. Use technical expertise and interpersonal skills to maintain connection between functional departments and customers during the new business development process.

Key Contributions:

Launched a crowdsourcing platform to speed up innovation and beef up product pipeline (without compromising IP security).

Introduced a stage gate process for screening the new ideas obtained from both crowdsourcing platform as well as our employees.

Developed balanced scorecard metrics to screen out and prioritize product ideas.

Over 16 innovative product ideas were identified in 2014, of which three products (Corrosion Inhibitor, Clear Brine Fluid and Foamer for CO2 EOR) with projected 2016 revenues of over $10MM have progressed to the Commercialization Stage Gate

Huntsman Corp. USA Global Marketing Manager Jan. 2012 – Jul. 2014

Developed and marketed Huntsman portfolio of chemicals into the Oil & Gas market. Conducted competitor analysis and identify technologies for partnership. Worked with universities and research institutes to advance technology and find opportunities for brand differentiation. Developed business solutions and new value propositions for existing or new products. Constantly monitored the market for new innovation and secure technologies and resources needed to protect market share. Ensured solid technical leadership in projects to increase chance of success.

Key Contributions:

Achieved market penetration and global product expansion through strategic business planning.

Leveraged sales management expertise closing multi-year supply contracts with Shell, Chevron, Exxon and BP accounting for over 3500 MT in volume and $8.6 MM in revenue.

Launched two new products into the market resulting in $1.8 MM revenue.

Revamped our channel strategy from a multi-distributor model to a master distributor model resulting in over $800 M supply chain cost reductions.

Modified the business model from B2B chemical sales to a licensed technology provider model resulting in monetization of technical service and analytical services that were being offered for free resulting in an increase of $ 450 M in profitability .

Overall, Increased business revenue by over 25% and profitability by over 30% in a two year time frame.

Huntsman Corp. India Innovation Manager Jul. 2010 – Dec. 2011

Assisted management team with acquisition and integration of new surfactant manufacturing footprint in India. Identified by working with customers the need for new value added products and develop plans for commercial scale production at local manufacturing on facility. Helped revamp product slate to ensure higher profitability of new facility. Identify and hire suitable talent as needed to support growth initiatives.

Key Contributions:

Introduced over 17 new products into the plant over 18 months accounting for over $ 10 MM in revenue.

Grew the team from five people to over 41 people including commercial, R&D, and customer support employees.

Established a new R&D center and moved the commercial team into the new campus along with employees from other business units.

Huntsman Corp. USA Principal Engineer Apr. 2009 – Jun. 2010

Developed fundamental models of reactors and separation equipment from experimental data. Used Aspen Plus, Aspen dynamic simulation, etc. to develop process simulations for use in design, optimization etc. Prepared developmental quantities of new materials for market development. Prepared presentations, reports and other written documentation to train Performance Specialties Process Technology team members.

Key Contributions:

Ensure that new products required by the applications groups/customers are produced in a timely fashion in the pilot plant units. Serve on plant improvement teams.

Huntsman Corp. USA Sr. Engineer Aug. 2006 – Mar. 2009

Developed reactor/purification models for several of Huntsman Products. Managed activities of the distillation pilot plant to develop models from data obtained to generate an understanding of the process separation schemes.

ConocoPhillips USA Research Fellow May 2004 – Jul. 2006

Modeled the solubility of metals including Mercury in hydrocarbons and water. Developed models with and without the presence of ions in solution. Extended models to simulators by recalibrating Peng-Robinson and NRTL equations. Experimentally validated the results obtained from the simulators.

Oklahoma State University Research Associate Aug. 1999 – May 2004

Developed Genetic Algorithms) to facilitate the rapid design of new solvents. Used quantitative structure-property-relationships (QSPR) to provide accurate predictions for thermos-physical properties. Coupled the algorithms with accurate thermo-physical property models for scoring the efficacy of these molecules as solvents.

Education & Professional Development

Colorado State University MBA, Marketing (2015)

Oklahoma State University Ph.D., Chemical Engineering (2004)

University of Madras B.Tech., Chemical Engineering (1999)

Certifications:

Selling Services

Sales Management

Consumer Behavior

Social Media Marketing

Win-Win Negotiations

Digital Marketing Strategies

Leadership Fundamentals

Project Management Fundamentals

Patents

Reduction of aldehydes in amine catalysts WO 2015050876A1

Surfactant formulation for release of underground fossil fluids WO2014055213A3

Biodegradable chelant for surfactant formulation WO 2014055225A1

Process for the production and purification of propylene glycol WO 2009149047A1

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