Manager Management

Yohance Reid, MBA, B.Comm.

** ********** **. ****, **. L1T 0K5 416-***-**** ***********@*****.***

CAREER SUMMARY

A proven professional with over 8 years’ experience developing new products, launching projects, and managing vendor relationships. A solid understanding of product life cycle management from ideation to delivery to end of life as well as identifying enhancement opportunities to improve products. Experience preparing Business Requirement Documents (BRD) and Functional Requirements Documents (FRD) to launch large scale projects.

EDUCATION

Master of Business Administration: Marketing Management, Strategic Management

Schulich School of Business – York University, Toronto, Canada (2008 – 2010)

Bachelor of Commerce: Marketing Management, International Business

Ryerson University, Toronto, Canada (2001 – 2005)

PROFESSIONAL EXPERIENCE

BMO Bank of Montreal, Product Manager – Product Enhancements

(2013 – Present)

•Control the end-to-end lifecycle of software value added product enhancements to generate acquisition, engagement, and increase product usage.

•Advanced enhancement product portfolio acquisition by 40% year over year by examining customer viewpoints and problems to create new solutions resulting in $2M in net profit.

•Orchestrated complex cross functional teams from: Delivery, Development, Sales, and Marketing to launch large scale technology projects in the $1M+ range.

•Experience in managing software products through the entire lifecycle including initial requirements gathering to product release and implementation.

•Proven ability to communicate both technical requirements and business solutions to leadership and technical stakeholders.

•Design User Acceptance Testing (UAT) plans for technology projects focusing on UX and content to ensure end-user satisfaction.

•Pivotal in designing the end user experience for BMO’s mobile and tablet banking apps by providing end user content requirements and conducting UAT.

•Ability to easily express knowledge of products and initiatives between engineers, developers, senior management or external clients.

BMO Bank of Montreal, Product Manager – Payment Products

(2011 – 2013)

•Accelerated product utilization by 30% to over 500K credit card customers nationally by revamping product features and prices while increasing overall revenue.

•Superseded product acquisition targets by 30% by executing event based marketing campaigns creating engagement for BMO’s top credit card products: BMO Rewards World Elite and BMO World AIR MILES products.

•Pioneered a loyalty product enabling AIR MILES customers to redeem reward points for cash to deposit into BMO investments. Program was launched across Canada to over 2M customers and has generated $6M+ in revenue.

•Restructured call centre handle time by 10% by introducing a travel notification solution in the online channel.

•Liaised with payment associations to identify specific payment trends to enhance and develop new products.

•Introduced new credit card products to market by managing end-to-end product lifecycle from launch process and post launch product management.

•Supervised internal staff to develop new product concepts to achieve organizational targets.

Durham Community Foundation, Assistant Marketing Coordinator (Volunteer)

(2009 – 2011)

•Generated funds for the Regional Municipality of Durham to distribute to several non-profit organizations through various fundraising efforts.

•Developed business relationships by obtaining sponsorships from vendors.

•Communicated key fundraising initiatives through digital and non-digital communication channels.

•Worked with publications and associations to drive awareness of fundraising events.

•Coordinated with external business partners to develop marketing material such as: brochures and fact sheets to support specific campaigns and events.

DSM Computing Solutions Inc., Relationship Manager

(2006 – 2008)

•Forged client relationships as a value added reseller by providing various cloud managed solutions including Software as a Service (SaaS) and Infrastructure as a Service (IaaS).

•Proven experience developing vendor and customer relationships by displaying how businesses can solve customer problems and create revenue opportunities by utilizing DSM’s solutions.

•Operated a portfolio of 50 clients establishing $1.2MM in annual recurring revenue and over $3MM in overall sales.

•Acquired 45% incremental clients by presenting high quality infrastructure network proposals and engagement strategies to businesses.

•Obtained extensive knowledge of client server, storage/hosting and network security technologies to deliver cost effective proposals to existing and potential clients.

•Proposed computer infrastructure implementation plans to improve efficiency for new and existing clients.

DSM Computing Solutions Inc., Account Manager

(2005 – 2006)

•Provided customer feedback on products in order to improve future product releases in an agile environment.

•Secured over 20 client contracts establishing $600K in annual recurring revenue by using sales strategies to match organizational solutions to client needs.

•Responsible for guiding clients through customer lifecycle: acquisition, customer management, and customer engagement.

•Delivered proposal presentations outlining key strategies and how objectives will be met for senior management at various organizations.

•Displayed team leadership by coordinating cross functional teams to deploy customer projects.

TECHNICAL SKILLS

Microsoft: Word, PowerPoint, Excel, Project, Visio.

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