Wayne Cassell

**** ***** ******* ****, ******, South Carolina 29642

Cellular: 864-***-**** Home: 864-***-**** Email: acsae0@r.postjobfree.com

Dealer Relationship Manager

Summary

I have strong dealer relationships in the Greenville-Asheville-Charlotte markets. I possess a strong background encompassing sales, marketing, and service. To assure client loyalty and promote integrity, meeting client and company expectations are the top priority. I have abundant knowledge of sales processes with emphasis on increasing volume, profit and customer satisfaction. I possess strong closing abilities, and proficient computer and web program knowledge. I am adept at using CRM systems, and aware of the advantage they provide a sales force. I have a very good understanding of how to work and grow a sales territory.

Experience

Westlake Financial Services, Greenville-Asheville- Charlotte markets August 2013- Present

Franchise Dealer Account Manager

Forging new and leveraging existing relationships with owners and top management, I built a 60 franchise dealer portfolio in the Greenville-Asheville-Charlotte markets. Developing and training automotive dealers on Westlake’s proprietary software incorporated in DealerTrack- RouteOne are the focus of my primary responsibilities. Managing relationships between dealers and buyers, as well as contracts inbound for funding. Westlake Financial is a Full Spectrum Lender with a niche in the subprime market.

•Establish and maintain dealership relationships within the franchise dealer network.

•Have a working knowledge of all departments within an automotive dealership. Specialize in F&I and products that maximize profit (e.g., extended service contracts, gap protection, and other ancillary offerings) in this department.

•Establish and maintain current client and potential client relationships within the franchise dealer community.

•Possess extensive knowledge on structuring deals and rehashing with dealers to assist in selling more vehicles.

•Present and sell extended service products to all levels of management within dealership.

•Prepare action plans and schedules to identify specific targets and to project number of contacts to be made.

•Prepare presentations, proposals, and sales contracts.

Manheim Online Solutions/ OVE.com, Atlanta, Georgia March 2009-July 2013

Field Account Executive

I managed sales and service of the Raleigh-Durham- Greensboro North Carolina territory. I have extensive knowledge of the wholesale buying process and the obstacles dealers face when trying to purchase inventory.

Increased sales by actively pursuing new buyers, scheduling appointments, and educating dealers on the benefits of using Manheim/OVE/MAFS.

Achieved 105% of annual sales goal during my tenure.

The Greenville News, Greenville, South Carolina September 2006 to March 2009

Automotive Account Executive

I was responsible for sales and service for territory of new car dealers. I have a good working knowledge of all media types and comfortable with offering suggestions for what will work best for the client.

•Achieved revenue goals 27 of 30 months.

•In 2007, increased revenue 35% over previous year and maintained growth rate.

Saturn of Greenville, Greenville, South Carolina June 2002 to September 2006

General Sales Manager

I led the dealership from last place to the Top 5 ranking (30 dealership region) by coaching and training dealership personnel. We increased customer sales and service satisfaction to record levels.

•Increased sales force from 8-14 people.

•Installed a selling system, and held sales force accountable for results.

•Reduced expenses by having managers monitor each department.

•Eliminated $20,000 monthly wholesale loss which increased net profit by 28%.

Training

• Sales Manager Training Seminar, Zeigler Super Systems, Atlanta, Georgia

• Advanced F&I Training Seminar, Zeigler Super Systems, Atlanta, Georgia

• Sales Management Training Conference, NADA, Charlotte, North Carolina

• Used Car Management Training Conference, NADA, Charleston, South Carolina

• Fixed Operations Training Conference, NADA, Greenville, South Carolina

• Retail Operations Management Conference, GMAC, Greenville, South Carolina

• Advanced F&I Training Conference, GMAC, Scottsdale, Arizona

Honors

• Spirit Award (chosen by fellow employees and superiors), The Greenville News

• Chevrolet Legion of Leaders, Chevrolet Motor Division, National

• Chevrolet Society of Sales Executives, Chevrolet Motor Division, National

• Chevrolet Truck Sales Honor Club, Chevrolet Motor Division, National

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