Experienced Sales and Marketing Professional exposed to the trade, international and manage care markets consistently exceeding results; with expertise in the ophthalmic and respiratory business with strong analytical skills. Professional success in other business segments such as antibiotic, neuroscience, dermatology allergy, and gastrointestinal. Possesses an entrepreneurial approach, excellent interpersonal and communication skills, as well as the ability to build strong relationships with primary care physicians, specialist, sub-specialist and Company Corporate level. Represents the Company in a highly professional and ethical manner and fosters the Company’s reputation and image. Fully Bilingual. Proficient in Microsoft Office: Excel, Word and Outlook.
Influence others
Excellent Interpersonal Skills
Expert on Product and Disease State
Great Listener
Team Player
Honest, Responsible & Trustworthy
Strong Analytical Thinking
Client Oriented
Excellent Organizational Skills
Leadership and Mentorship
A Closer
alcon laboratories
Acute Ophthalmology Senior Consultant 3/2011 to 3/2015
In charge of promoting Ophthalmic Mast cell stabilizer, artificial lubricant tears, Non-steroidal anti-inflammatory eye suspension, steroidal emulsion eye drops & Antibiotic eye drops. Accountable to increase and meet sales and market share quotas and implement product and manage care strategies.
Responsible to design individual sales presentations tailor to specific client needs with the integration of prescription trends and sales analysis.
Other duties include contribution for speaker product presentations, sample inventory management and promotional presentations according with FDA standards.
2014
Pataday 40% of promotional weight, MS 50.37% represents 101.14% of realization with an increment of 1440 prescriptions.
In terms of units sold Pataday blew the target with 118% reaching 23,542 units this is 3,536 units over its target.
Nevanac 25% of promotional weight, MS 30.72% represents 113% market share growth from its target. In units sold Nevanac had 108% this is 675 units over its target of 8,170.
Systane 15% of promotional weight, MS 52.12% represents 101.2% Market share growth from its target.
2013
Systane, 15% of promotional weight, MS 50.3% achieved 100% of it’s objective.
Pataday/Zaditor, 40% of promotional weight, MS 48.8% achieved 102% of it’s objective, this market segment is highly influenced by generics specifically Ketotifen and the presence of step therapies.
Nevanac, 15% of promotional weight, MS 26.8%, achieved 109% of target MS. Generic Ketorolac is the market segment leader. Nevanac has limited insurance coverage but despite situation its accomplishment demonstrates the best performance growth in the NSAID ophthalmic market.
Pharmaceutical Consultant
Glaucoma Specialist 2011 to 2012
Responsible for promoting prostaglandin and carbon inhibitor eye drops to Glaucoma Specialist and General Ophthalmologists along with artificial lubricant tears.
GlaxoSmithkline PR
1997 – 2010
Medical Sales Representative
Respiratory Specialist in charge of Pulmonologist, Pediatric Pulmonologists, Pediatricians, Allergists and Otolaryngologist in the Northwest Territory. Implemented product strategy and guidelines to sales presentations utilizing sales data and territory management strategy. Developed individual sales presentations based on each client specific needs. Meet FDA standards in product promotions, inventory and sample management. Coordinated promotional and medical presentations.
Top Performer during 2002, 2003
In 2009 among top twenty out of eighty four representatives.
Significant market and volume growth during 2008 and 2009
o95% Veramyst
o56% Advair
o63% Veramyst
o56% Flovent
Highest prescription Volume Growth of 124% for Flovent during 2006
GlaxoSmithkline Silver Award winner in 2001
Introduced Advair in the entire Puerto Rico prison system
Introduced the respiratory line of products in 5 private hospitals formularies.
Achieved 95% reach and frequency in territory management.
ABLE INTERNATIONAL CORP. 1995 – 1997
Industrial Sales Representative
In charge for the direct sales and distribution to actual customers new accounts and the re-establishment of business relations with former clients in Puerto Rico and the Caribbean for the products of LDPE, HDPE, PET
Education
MBA Management
Phoenix University / Management
Guaynabo, Puerto Rico
BBA
Bayamon Central University / Marketing / Cum Laude
Bayamón, Puerto Rico
Trainings
Winning Practices
Pharmaceutical Codes
When, Why & How
Insightful Questioning
Franklin Covey
Glaucoma
Ophthalmic Steroids
Dry Eye
Exponent Sales Data
Allergic Rhinitis
Asthma & COPD
Managed Care
SWOT Analysis
Ophthalmic NSAID’s
Ophthalmic Allergy
Bacterial Conjunctivitis
.