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Sales Manager

London, Ontario, Canada
January 26, 2016

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Gary vanHeerwaarden Cell 226-***-****



Top-performing Sales and Marketing professional with a history of consistently exceeding sales plans and improving profitability. A creative strategist with the ability to optimize business and develop new customers. Highly successful in cultivating relationships, and growing share in a competitive landscape. Areas of Expertise

B2B Key account planning Distributor/Wholesaler Management Retail Merchandising P&L Management

Supply Chain Expertise Marketing and Channel management Business Development Cross functional Collaboration Category Management Fact based selling

Strategic Planning New Product Development



SamIam Sales & Marketing Inc. Current

Developing business for small to mid-size CPG companies providing expertise and strategy on brand development and distribution growth.

Acting as commissioned broker on key accounts and channels and delivering growth.

Designing and developing company brand platforms, product development, and market strategies for small companies that are not realizing full potential..

Clients include: Kuus Inc.-Mosquito Shield & Knock Down, Iconic Metal Gear, Invisible Glass, Argonaut Traction, Big Wipes, Jupiter Creations, Pretzel Pete, Martins Apple Chips, POP toothbrushes. Director of Sales - Team Lead -Canada Rayovac Division SpectrumBrands Canada-Madison, Wisconsin (7 years)

North American Sales Employee of the year 2010

Consistently exceeded Annual Sales Plans by as much as 30%.

Achieved fastest growing battery brand with the category share leader in Canada.

Grew Rayovac flashlight, hearing aid batteries, and rechargeable products to #1 at Wal-mart Canada.

Reduced Canadian operating costs by 15 %

Reputation as a strong team leader.

Owned and managed all customer P&L’s, product forecasting, price lists, and budgets.

Engineered and managed a network of brokers, wholesalers, distributors, and merchandisers nationally to support and grow business in both corporate and independently owned operators.

Incrementally grew sales through Buying Groups in Canada. Spancan, Octo, BMR, A.R.E.N.A ( All Retailers Europe and America)

National Accounts Manager-Canada

Spectrumbrands Canada-Madison, Wisconsin (6 years)

Managed all brand divisions (Rayovac, Remington, Schultz, Cutter, CIL, Alaskan, Plant Products, Wilson) for Key National Accounts, distributors, wholesalers, and brokers in Canada.

Consistently exceeded sales plans and budgets by as much as 21%

Successfully launched Repel, Cutter, and Alaskan brands into key Canadian retailers.

Improved corporate profitability through customer sku rationalization, cost increases, and optimizing distributor performance.

Incrementally grew sales through buying Groups in Canada. Spancan, Octo, BMR, A.R.E.N.A ( All Retailers Europe and America)

Collaboratively managed and implemented an endorsement and marketing program with Mr. Donald S. Cherry from Hockey Night in Canada on brand re-launch. National Account Manager Canada

The Schultz Company-St.Louis, Missouri (6 years)

As the only Canadian employee for the St. Louis based Schultz Co., I was responsible for all aspects of the Canadian business. Successfully grew the fledgling Canadian business from $200K to over $5MM, growing unit and dollar share in a competitive Lawn & Garden market.

Nominated for Vendor of the Year at Wal-mart Canada on two occasions.

Successfully launched the First premium brand of potting soil and fertilizer products into the Canadian market which was dominated by inexpensive unprofitable products.

Established strong distributor/wholesaler relationships to service local and regional Lawn & Garden stores. Category Business Manager- Leisure, Sporting Goods, Household, Lawn & Garden Sodisco Howden Inc. (5 years)

Multi- Category Business Buying Manager for a national 2-step hardware distributor supporting over 1100 - Pro Hardware, Do-it Center, Novico, Mat Expert, and Independent banners. Education

University of Guelph Bachelor of Science (B.Sc.) 1983 – 1987 Lakehead University Outdoor Recreation 1982 – 1983 Certifications

Fact Based Solution Selling

o Delta –Associates October 2012

Business Insights Certification

o Delta-Associates October 2011

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