Jane A. Siguenza

**** *** ***** **** #***

Dublin, California 94568, United States

925-***-****

acs9po@r.postjobfree.com

PROFESSIONAL EXPERIENCE

Aisle 9 Group- Northern California

Senior Director of Sales -August 2015-Present

Managed several entrepreneurial brands from development to market. Headquarter calls included Safeway/Albertson’s/Unified Western Grocers/United Natural Foods and all independent retailers in the Northern and Southern California territories.

Responsible to work with various principals to develop strategic plans to build their brand at various mass- market, mainstream, independent that include-mass market and natural/organic distribution chains. United Natural Foods Inc. Rocklin, California

Key Account Manager-Safeway Corporate May 2012 – August 2015

Created new item presentations with UNFI vendors for Safeway during resets. Responsible to suggest new item recommendations as well as discontinuations to Safeway to carry proper item selection.

Provided & reviewed IRI &SPINS data on competitors and analyze their retail prices, sales, and method of marketing along with distribution within Conventional Supermarket vs. Natural marketplace.

Forecast and track marketing and sales trends to provide insight during upcoming vendor appointments. Measure and assess customer and vendor satisfaction with follow up with new opportunities.

Measure vendor effectiveness of marketing, advertising, and communications programs and strategies once promotions have elapsed. Suggested promotional plans to vendors for future budget vs. forecast as well as UNFI buyers to maximize item sales.

Responsible for all dry grocery, general merchandise & pet food categories. Scheduled headquarter calls to Safeway with category directors to present new items for UNFI vendors. Built new refrigerated probiotic sets for Safeway. Implemented Center of Store Natural Skin Care & Personal Care displays for over 1,100 stores.

Attend monthly Safeway Wave conferences to provide support information and proposals concerning upcoming category reviews. Discussed promotion, distribution as well as pricing of company products or services to be competitive in mass supermarket categories that were traditionally natural suppliers.

Recently selected to participate in the National Category Management 101 Project Training at the UNFI Corporate Offices in Providence, Rhode Island. My Safeway Team member & myself finished 1st in class. Acosta Sales & Marketing Pleasanton, California

Business Development Manager-Safeway Natural Organics February 2008 - May 2012

Managed & Developed daily sales activity for over 65 brands of frozen, natural & specialty brands. Identify, develop and evaluate marketing strategy, based on knowledge of vendor and Safeway objectives, market characteristics, and cost and markup factors. Primary responsibilities include increasing sales & market share of brands represented, while calling on Safeway Corporate offices. Communicate to clients and Safeway to prioritize sales, promotional plans & retail execution to deliver business objectives.

Develop pricing strategies, new items presentations while balancing firm objectives and customer satisfaction for national account.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Coordinate and directly participate in promotional activities or trade shows, working with vendors, 3rd party distributors, retail services and production managers, to market products or services most effectively at store level.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products. Advantage Sales & Marketing Pleasanton, California Business Development Manager -January 2003 - January 2007 Managed and developed fourteen frozen/perishable brands to include: Sorrento Lactalis, Precious Cheese, Contessa, GFA and Schwann's Consumer Brands. Increased dollar sales in one month period, 42%, while keeping promotional spending down 2.5%. Achieved maximum sales potential through timely execution of all promotional planning, merchandising directives and strategies. Marketing Specialist Food Brokers Livermore, California Executive Assistant to Southwest Vice President- January 1997 - May 2001

Served as the liaison between the S.W. Vice President and his staff producing company correspondence. Organizing and processing expense reports, company policies as well as highly confidential materials. Served as point person to manage company's national budget vs. revenue report system. Organized interview presentations for prospective new clients, company catering and all office meetings & functions. Promoted to Jr. Business Manager overseeing Ore-Ida Foods & Nestle Frozen. Promoted seven times in four year period. Awarded Employee of the Month six times in four years. Various knowledge of Food Broker Industry software programs to include all Microsoft Office programs. Typing 70wpm. Ten key by touch. Costco Wholesale Pullman, Washington

Merchandise Manager-GM/HBC November 1987 - January 1997

Secured merchandise placement and presentation. Enforced store and company standards, schematic integrity, displays & fixtures. Reviewed sales figures to achieve month, season and year objectives. Managed employee evaluations, performance and incentive programs to increase employee productivity. Managed staff of 65 employees over 8 year period. Awarded Employee of the Month eight times in ten year period of employment. EDUCATION

Washington State University, Pullman, Washington

California Culinary Program, San Francisco, California Professional Affiliations:

*Frozen Food Council Member-Northern California Chapter

*Network of Executive Women-Member Northern California Chapter

*Wounded Warrior Project