Sales Manager

CHERYL LYNN RODEFER

**** ******** ********* ********, **** 44601 330-***-****

To Whom It May Concern: Human Resources: Account Manager position:

In answer to your recent advertisement, please accept the following:

Although my educational background would indicate a career in Education, my preference is a career in Sales. I believe my background has given me the confidence and ability to effectively communicate with people. I understand the importance of rapport building with an emphasis on listening to needs of customers.

My retail background provided me with the knowledge and understanding of effective product merchandising including point of purchase displays, end caps, and shelf space .I also realize the valuable relationship between a vendor and the store management and their employees in order to accomplish sales goals for both the store and the company.

I am a results oriented individual with a strong desire to succeed. My goal is to become a productive member of a Sales team.

My philosophy in Sales correlates with a quote from G.M. Seigel, President of Medicab Inc., “Most sales people try to take the horse to water and make it drink. Your job is to make the horse thirsty.”

Currently I am self-employed running my own Tutoring Business, which has taught me to be Self-Reliant and Self –Motivated while working on my own.

Enclosed please find my resume and a Strategy Plan outlining what I believe are essential elements for a successful career in Sales.

With reference to salary requirements, I would like a base salary in the mid-thirties with a commission/bonus structure based on my performance in the field.

Regards,

Cheryl L. Rodefer

acs8fr@r.postjobfree.com

CHERYL LYNN RODEFER

1500 Electric Boulevard Alliance, Ohio 44601 330-***-****

EMPLOYMENT OBJECTIVE

To obtain a Sales Representative position with opportunities for advancement.

SKILLS

Develop new business through networking and referrals.

Able to maintain and control a group with consistent leadership and supervision.

Can quickly develop rapport with individuals and groups.

Attentive listener and problem solver.

Can meet all deadlines and coordinate activities despite frequent and unpredictable increases in workload.

EXPERIENCE

PRIVATE TUTOR

1991 – Present

Alliance, Ohio

Assist and enhance students with their academics.

Create and manage educational work plans for each individual.

Participate in volunteer work with various charities.

CARLISLE’S

Sales Associate

Alliance, Ohio

1985 – 1990

Responsibilities Included:

Ordered and displayed merchandise.

Merchandised products with point of purchase materials and shelf space.

Maintained inventory record keeping in the Men’s Department.

Direct contact with customers aiding in the selection process and promotion of the merchandise.

Authorization of returns and credits.

Coordinated clothing for style shows.

Consistently achieved incentive payouts for sales above quota.

MARLINGTON LOCAL SCHOOL DISTRICT

Substitute Teacher – Grades 1 through 8

Alliance, Ohio

1983-1985

EDUCATION

Kent State University, Bachelor of Science in Education, December, 1982

CHERYL LYNN RODEFER

Territory and Account Strategy

Product Knowledge

Learn all features, benefits and applications of my product line and major competitors.

Become proficient in using all sales materials.

Territory Analysis

Develop zones by geography or key accounts.

Analyze potential of territory.

Use an AA, AB, AC ranking of account potential.

Target all high volume, high potential accounts.

Create a call plan to maximize sales in key accounts.

Plan and execute a call strategy for each zone in territory.

Key Accounts

Identify all current key accounts.

Develop relationship with principle decision maker.

Create a Plan of Action for each key account.

Identify all high potential, low volume accounts.

Target accounts for new business.

Competition

Understand all major competitive products.

Target high potential competitive accounts.

Industry

Use resources to gain a greater understanding of the industry.

Subscribe to at least one industry trade journal.

Contact a tenured representative for industry information.

Call Plan

Execute call plans in conjunction with company objectives.

Develop a list of discovery questions to uncover account needs.

Personal Development

Attend one sales seminar to further develop selling skills.

Contact this candidate