CAREER SUMMARY

Multi-industry business and consulting professional with a proven record of increasing sales through transformed branding and digital marketing strategies for professional services and product manufacturing firms. Built and managed several profitable services businesses.

Key Industry Knowledge & Experience:

Offshore/Onshore Oil & Gas, Petrochemical & Refining, Maritime, LNG, Nuclear & Wind Energy, Manufacturing, Health Care/Medical Devices and Telecom

Product lifecycle marketing, B2B, B2C, Agile marketing, digital marketing, social media

Software & controls systems verification, cyber security consulting, engineering design, reliability-centered maintenance, source inspection & verification, risk-based inspection,, HSE, safety & risk analysis, management systems certification and advanced engineering

PROFESSIONAL EXPERIENCE

Shea Writing & Training Solutions, Inc. Nov 2014 - present

Vice President of Operations - delivers technical writing, graphics, eLearning, and training development services to clients in the US and abroad. Key clients include global oil & gas, petrochemical, manufacturing, EPCs and engineering services companies.

Responsible for all key operating functions of the company including:

-Strategy, Planning & Forecasting

-Project Management

-Sales & Marketing Support

-Resource Planning, Team Coaching & Mentoring

Redesigned branding and collateral, designed new websites for subsidiary and parent divisions, driving new market penetration. Initiated a strategic account development strategy that grew business volume with a key client by more than 35% in less than 6 months. Implemented project management controls to eliminate project overruns.

Strategic Marketing Consultant Feb 2014 – Nov 2014

Principal Consultant – branding and communications advice, strategy and assistance for service firms and manufacturers primarily in Oil and Gas. As Project Director with Shea Writing, turned around an LNG Liquefaction procedure & training development project working directly for a major EPC during the pre-commissioning phase.

ABS Group of Companies Dec 2007 – Jan 2014

Vice President – Marketing & Communications – global brand management and marketing strategy for all ABS Group Companies including all online and offline communications. Initially tasked to revitalize a marketing function that was misaligned with company objectives and unresponsive to key initiatives. Managed the Global Marcom Team including recruiting, mentoring and general project management (NA, LATAM, EMEA).

Rejuvenated brand image with new global designs for websites, collateral and advertisements.

ABS Group of Companies (continued)

Launched new SEO efficient corporate website in 6 weeks and followed with revised foreign language sites (12 worldwide) over the following eight months with total site visitor traffic increasing by over 50%. Applied real-time web analytics to enhance sites, build traffic and determine new initiatives.

Built a new digital marketing team and launched a successful Webinar program and social media presence to build brand reputation – grew contact list by over 150% and generated several multi-million dollar contract sales.

Built a scalable major Proposals Team; developed and launched an internal Global Information System database to increase proposal win rate and development efficiency that housed resumes, project experience and a range of templates and tools for proposal development. Initiated migration of database to SharePoint 360 platform.

ABS Consulting (An ABS Group Company)

Director – Training Programs – marketing and managing the training services business line for private and public sector customers. Initially tasked to grow stagnant major training outsourcing projects for Oil & Gas, Chemical and other industrial market segments.

Sold and managed a multi-year, multi-million dollar global process safety training support contract to a multi-national oil company.

Dynavox Technologies Oct 2005 – Oct 2007

Director of Marketing – managed all corporate brand messaging including market strategy, outbound promotions, advertising, and tradeshows.

Built Marcom strategy for the most successful product launch in company’s 25-year history resulting in sales increase of >30%.

Created key "customer care" continuum/program concepts to build customer relationships at various stages of engagement.

Transformed brand message from technology product focus to customer-needs focus resulting in market and share growth. Launched an Awareness Campaign to build consumer awareness for this disability-market manufacturer.

Independent Executive Consultant Mar 2003 – Oct 2005

Provided senior level consulting to a variety of small-to-medium sized Houston companies involved in EH&S training development and hardware manufacturing and distribution primarily for the Energy Market. Conducted business analysis and created market strategies and tactical plans for branding, business development and sales for new market expansion reporting to the CEO/President and focused on marketing, business development and strategic account sales.

KBR/Brown & Root Services Aug 1999 – Mar 2003

Director of Marketing & New Market Development – developed multi-million dollar opportunities in a variety of new markets including wireless telecommunications network build-outs and e-business distribution centers. Structured key partnering agreements to supplement traditional vertical market expertise. Oversaw market and competitor analyses and coordinated corporate strategy development processes. Developed collateral materials and input for major proposals, qualification statements and presentations. Provided Strategic Account Management (SAM) training and mentoring, market strategy development and evaluation of partnering opportunities. Served as Business Development Director in the Public Sector services business unit.

Williams Companies Oct 1995 – Jun 1999

Director – Williams Learning Services Group – Successfully returned the training consulting group (energy, pipeline, oil & gas) to profitability and achieved record revenues in 1998 of >$11MM with record operating income of >$1.5MM. Positioned the organization for successful divestiture following sale of the training products division. Responsible for all group management, marketing, sales and project execution.

Director – Operations, Multimedia Development Group – managed production of WLN’s commercial multimedia (eLearning) training products, custom multimedia, Business Television (BTV) and advanced technology applications (satellite, inter/intranet, distance learning). Williams divested the products division for over $20MM to Primedia in 1998.

Director – Health Care Market – assigned to evaluate training opportunities in the Health Care vertical market. Established relationships with Baylor College of Medicine’s “The Health Channel” and GE Medical Systems, which broadcast Continuing Education via satellite to Physicians and Hospitals.

Halliburton – NUS Training Division Oct 1982 – Oct 1995

Director – International Training Services & Product Sales – revived sagging International Training Program Product Sales from under $200k to over $1MM in 6 months by streamlining the Product Distributor Network and reducing worldwide distributors by 50%. Established the UK base of operations for the Training Services Division

General Manager – Training Services Group – transitioned business focus to the energy and process industries (chemicals, pipeline) as a new business unit start-up. Successfully grew the business from revenues of under $200k in 1992 to over $5MM in 1995 with staff growing from six to over thirty. Overall responsibility for group P&L that included marketing, brand development, sales, staffing and operations. Established the organization as an industry leader in services that assisted customers in responding to new regulatory requirements for training and procedures (EH&S, OSHA Process Safety Management/ISO9000).

EDUCATION

BS, Business - Marketing/Management - Indiana University of Pennsylvania