PROFILE:
Persistent and passionate in reaching business goals and meeting patient needs
Team player that focuses on listening and adapting to circumstances to meet team objectives
Prioritizing work across competing deadlines to deliver results
PROFESSIONAL EXPERIENCE:
9/13-current Marketing Operations Manager, Genentech South San Francisco, CA
08/13-09/14 Marketing Operations Analyst
Achievements
Promoted to Manager within 13 months
FOIM 2014 “Power of a Team” Award
STAR Award-Cathflo Marketing Team
Nominee for 4 ACE Awards 2014
Business Planning and Results
Execute to business plans and forecasts for GOLF print materials
Serve as a subject matter expert in GOLF for sales focusing on customer segmentation
Achieve targeted cost savings of $3M for all brands by enhancing forecasting methodology
Demonstrating the ability to meet targeted sales goals is key for a CS
Analyze data to build strong business plans
Understanding and using data trends to maximize account potential is valued in sales
Influencing without Authority/Relationship Building
Influence key customers at all levels with different views to adopt proposed business solutions
Consistently incorporating internal customer perspectives to adjust project deliverables by managing two associates
Build strong relationships and credibility through persistence and crucial conversations
Invited by marketing to extended team meetings due to recognition of value add
Teamwork and Collaboration
Communicate analytics and insights of marketing materials to larger team
Partner with cross functional team on original ideas driven from metrics and data
Lead team to ideate and create innovative products to increase customer engagement
Actively collaborate with five marketing teams to build relationships and achieve business objectives through customer segmentation focus
04/15-07/15 Interim Franchise Clinical Specialist, Actemra/Rituxan (2 Territories) New York, NY
Key Strategies
Developed strong and long-term relationships with customers in all assigned accounts
Drove for results through active listening, understanding account needs and navigating solutions as needed
Built business and technical expertise knowledge to continue to adapt to ever changing environment and market to stay competitive
Collaborated with LA team to provide efficient and effective solutions for offices
Focused on strategic planning on key accounts, focuses on value add activities
Represented Actemra/Rituxan brands in a compliant, ethical and effective manner
Effectively conveyed clinical data and help external customers understand the benefits and uses of therapy for various patient types and customer segments
Determined opportunities by account and developed key strategies to drive depth and breadth
10/11-08/13 Demand Planner, Nestle Oakland, CA
Strategic Agility
Advised two direct reports how various demand events impact sales through risk assessment
Effectively executed value add activities that aligned with mission of organization
Account Management
Created strong relationships with key customers and openly communicated challenges
Partnered with sales team to review key strategies and events
Data Analytics
Analyzed factors that impact demand for west coast customers
Developed business plans and negotiated buy-in from executive management
Presented forecasts to the consensus team and explained business assumptions
09/10-09/11 Merchandise Planner, Sephora San Francisco, CA
Created, maintained, and executed sales of $336M and comp growth of 29% with team of three directs
Assessed analytics to minimize costs and achieve service level objectives
Collaborated with marketing to develop comprehensive strategy for various customer segments
Aligned future financial and product opportunities for sales goal of $336M through negotiation
Built constructive and effective relationships with a broad and diverse group of business partners
05/07-05/09 Global Planner, The Northface San Leandro, CA
Sales trends analysis, organized sales activity with marketing and sales to achieve 6% increase
Managed plans to achieve financial forecast and sales objectives for $9.8M for customer segments
Financial reporting summarized through sales forecast vs. actual and driving growth
EDUCATION: Masters of Management, University of Phoenix, August 2009, GPA: 3.80
Bachelor of Arts in International Business, University of California, Berkeley, December 2002, GPA: 3.24
INTERESTS: Traveling (favorite places Laos and Cairo), reading, music, and fitness