Cell: 408-***-**** ? Email: acs67k@r.postjobfree.com

Monica Nascimento

Summary

Exceptional leader that thrives in a high growth environment within marketing or sales organization identifying, planning and implementing strategies to take revenues to the next level.

Personal Strengths: I enjoy solving tough business issues, especially those tied to developing an effective segment strategy, creating a competitive edge, increasing market share and developing an aligned team and messaging. I approach business from a 360-degree point of view and have always delivered excellent solutions and revenue results. I am proud of the reputation I?ve earned as a strategic leader who can focus on the objective and make a huge impact on initiatives that matter.

Qualifications: 15+ years developing strategies to amplify and extend outreach in world theatre, working with sales and product management to plan, create, adapt and monitor marketing effectiveness. Experienced in developing Segment Marketing Teams, knowledge of the full lifecycle of a New Product Introduction including tie-in to demand generation and sales enablement. Ability to market and position offerings effectively through campaigns that result in revenue. Expert in developing initiatives with targeted partners to win new business, scale existing engagements or defend high-value accounts.

Specialties: Segmentation strategies incorporating Global Campaigns (Reputation Building, Demand Generation, Sales Enablement, Market Intelligence), New Product Introductions, Strategic Partner Initiatives and Enablement, Sales and Partner Training, People Management, Cross-functional Team Leadership.

Experience

2009 to Present HID Global Fremont, CA

Director Segment Marketing

HID Global sells to a variety of markets that include physical access control, IT security, and government ID for a range of applications in a diverse range of verticals such as Banking, Government, Education, Healthcare and Enterprise.

As Director of Segment Marketing, I am responsible for driving growth through the development and execution of a segment plan. Strategies within that plan include optimal positioning of new product solutions, global campaigns, demand generation and customized initiatives with our partners around the world to drive business growth and protect current installed base.

Working alongside Sales and Product Marketing, develop and deliver targeted campaigns that drive awareness in targeted territories and verticals. Develop actionable campaigns with strategies that cross all parts of the buyer?s journey, considering both existing and prospective customers with a clear focus on quality execution and results. Competencies include developing an over-arching strategic plan including objectives, success measurement, assets development expectations, timeline, interlocks and spend, targeting and execution. Develop promotions to enable sales and partners with campaign-aligned content and collateral. Support sales and partners with knowledge, training, and leadership to drive profitable business results.

I had the unique opportunity to take the company through the journey of forming a new Segment Marketing team within the organization, each dedicated expert focused on cross-enterprise strategies for their particular line of business and providing scale to that segments revenue targets.

Recipient of the 2014 Genuine HID Award.

(Acquired by HID) LaserCard Systems Mountain View, CA

Director of Marketing

LaserCard was a publicly traded company that delivered highly secure credentialing programs to Governments all over the world. The solutions served a very diverse eco-system of partners all in very different roles. As Director of Marketing, my role was to help drive awareness and bring new business into a crowded market, and ultimately sell the company to a larger player through acquisition. We were successful; LaserCard was acquired by HID Global.

As a global player, the channel varied; creative and customized initiatives were built with each channel in mind -- all with different objectives, strategies and success metrics. I was responsible for developing initiatives which included reputation building over long sales cycles, demand generation, sales enablement and information gleaned from market intelligence into our solution stories.

I was also responsible for delivering global sales training events built to suit the needs of the various the types of opportunities in their pipeline. I owned all events and PR, managing 15-25 Global trade events per year. This included setting budget, outlining objectives, determining strategies, articulating the vision internally, and managing the event through to post event wrap up, including a special emphasis on ROI to help gauge the effectiveness.

2006 ? 2009 Vidient Systems, Inc Santa Clara, CA

Marketing Director

Vidient Systems was a venture-funded start up in the high-tech security market with a software solution. My role as Marketing Director was to work alongside the engineering team to launch a revolutionary video-analytics software solution to the marketplace. I reported directly to the CEO and focused on building and driving the company messages into an emerging market. I also owned assessing the competition and recommending tactics to differentiate ourselves and meet our goal of winning market leadership in this space. Note: Vidient Systems provided video analytics software through a SaaS model to security Integrators and Re-Sellers.

2003-2006 Synfora Inc (purchased by Synopsys) Mountain View, CA

Marketing Manager

Synfora was a start-up formed and funded in January 2003. I was with Synfora nearly from the moment funded through initial seed money through Series C round. As marketing manager, I recommend, outlined, managed and completed a number of marketing and business development programs including to gain market traction, close sales and ultimately sell the company to a larger player through acquisition. We were successful; Synfora was purchased by Synopsys in 2006. Note: Synfora provided EDA solutions through both a conventional licensing model and through a SaaS model to chip designers in the Chip Industry.

A Sampling of Recommendations (pulled from LinkedIn Page)

Denis H?bert (CEO) ?I had the pleasure of working with Monica through the integration of LaserCard into HID Global, and in her subsequent role of Segment Marketing for our GovID business. Monica was one of the strongest marketing individuals I have ever worked with, combining a unique understanding of the business, while formulating key messaging for positioning and growth. Her collaborative style, positive demeanor and personal investment made her a great asset to any team?

June Colagreco (VP Marcom) ?Monica is a highly seasoned professional who has shown great passion and dedication in her work. . . she excelled in segment marketing as a multi-faceted team player that can provide a broad understanding from deploying the product, marketing the solution and communicating it effectively to customers. Her knowledge and understanding of the entire process from start to finish is a talent that few people possess. It is to be noted that Monica was nominated two years in a row for the Genuine HID Achiever?s Award; which resulted in winning her this honor in 2012?

Holly Sacks (Chief Marketing Office) ?Monica is one of the most talented marketing professionals I've ever worked with. She has that rare combination of creativity and solid business sense. Her ability to innovate in targeting and developing specific markets is exceptional. And you won't find a more pleasant person to have on your team?

Patricia Wright (Colleague) ?Monica creates a win-win environment where everybody is successful together because she helps her team achieve success together. If this is the type of contributor, manager, or director you are looking for, you found it in Monica?

Scott Smith (Direct Report) ?I worked for Monica for almost two years on the newly-formed Market Segment Team at HID, and during that time she embodies all of the qualities that make a great leader . . . when it comes right down to it, I would unreservedly recommend her for ANY role that requires exceptional marketing leadership skill set, and welcome the opportunity to work with her again?

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