KELLEN CRISTINA XAVIER JULIO

*** ******* **** ***** *** 405 Durham – North Carolina - 27704

Phone: 919-***-**** E-mail: acs60b@r.postjobfree.com

SUMMARY

Kellen Julio is a Durham-based journalist specialized in media relations and brand journalism. With 10 years of experience in Brazil, working in multinational companies as L’Oréal, NGOs or Public Sector, she has a strong practice working with corporate communication of brands, products, and public relations.

As a specialist on creating value to brands through the development of creative, relevant and compelling content, Kellen uses her inspired and honest way of working to create stories with an editorial-style that engages target audiences.

Kellen’s experience includes several challenging positions such as: working with local and international teams (France, Argentina, Chile, Colombia, and México), in which she managed multiple projects; coordinating media results; disseminating major information about sustainability, operations (plants and distribution centers), financial results, human resources and R&D; and management of Corporate Crises. In the social media terrain, web monitoring and E-reputation analysis are her strongest experiences, besides the construction of editorial plans to increase and reinforce the brand image on Facebook, blogs or Twitter.

Her Brazilian beauty market knowledge and her good relationship with journalists enabled her to be invited to work for Alfaparf Milano (Italian Cosmetic Company) as PR to rebuild the company’s connection with the main journalists of the country and digital influencers. For this initiative, Kellen opened a communication consultancy firm four months ago.

As well as her professional career, Kellen is an enthusiastic student of African influence in Brazil and its reflections in the contemporary society.

EDUCATION

PONTIFÍCIA UNIVERSIDADE CATÓLICA (PUC-RIO), Rio de Janeiro, Brazil.

Master in African-American History and Culture, March 2014.

UNIVERSIDADE FEDERAL FLUMINENSE (UFF), Niterói, Brazil.

Bachelor degree in Social Communications with a major in Journalism, July 2007.

PROFESSIONAL EXPERIENCES

KELLEN JULIO COMUNICATION CONSULTANCY, Durham, USA (2015 – Current)

Position: Founder and Communication Consultant

Clients: Alfaparf Milano (Italian Company with business in Brazil) and Mazal Public Relations (Brazilian PR agency)

Responsible for media relations, press reports, communication strategy, social media planning, and E-PR.

FRANCO CELANO COMMUNICATION, Rio de Janeiro, Brazil (2013-2014). Communication Brazilian company specialized in Corporate Communication and Market Research.

Position: Communication Consultant. Client: Petros (Petrobras Pension Fund)

Diagnosis of internal and external communication focused on strategic brand management, image, and reputation;

Critical analysis of documents, policies, standards, guidelines, flows, processes and communication products, to guide its optimization;

L’ORÉAL BRAZIL, Rio de Janeiro, Brazil (2006 – 2013). A leader in the beauty market worldwide. Present in 130 countries with 77,400 employees.

Position: External Communication Manager, 2012 – 2013

Corporate Media Relations of L’Oréal Brazil and interface with headquarter in France for organizing interviews with CEOs, Brazilian subsidiary General Managers, international directors and spontaneous media projects;

Organization of networking meetings between executives and journalists;

Planning, financial management and execution of media events;

Corporate digital projects, E-reputation, online and offline crisis management (interface with the Customer Service team) and planning of internal campaigns for the dissemination of good practices for the use of social media by collaborators;

Management of the corporate social project, L’Oréal Beauty Workshop (Oficina L’Oréal de Beleza) and coordination of communication strategy of For Women in Science program in partnership with UNESCO and the Brazilian Academy of Sciences;

Managed team of 3 and two agencies (PR and Social Media).

Position: External Communication Coordinator (2010 – 2012)

Media Relations, corporate information, L’Oréal Group’s social responsibility in Brazil and corporate digital projects. Press management; organization of media training for the main local and global spokespersons;

Guidance and follow-up for interviews (for Brand Directors and Business Units managers);

Coordination, selection, and consolidation of institutional projects, as well as its dissemination to internal public;

Search and registration in acknowledged HR and Sustainability awards;

Content management and updating of the corporate website loreal.com.br, E-Reputation and web monitoring;

Managed team of 2 and two agencies (PR and Social Media).

Media Relations, 2008 – 2010. (Managed one intern).

Media Relations Trainee, 2006 - 2008

TELELISTAS, Rio de Janeiro – Brazil (2005 – 2006). Brazil's leading publishers of printed and electronic directories.

Position: Reporter (Intern)

Web site reporter in charge of articles about gastronomy, citizenship, and science. Responsible for creating promotions for users.

VIVA RIO NGO, Rio de Janeiro, Brazil (2005). Viva Rio aims to foster a culture of peace and social inclusion through a commitment to research, field work, and the formulation of public policies.

Position: Reporter (Intern)

Reporter of referendosim.com.br. The Viva Rio NGO was the main responsible for the disarmament campaign: a Brazilian referendum, promoted by the Federal government, which aimed to know people’s opinion about the right of having a weapon at home. The work was done with Frente Parlamentar Brasil sem Armas (Brazil without Weapons Parliamentary Front) in Rio de Janeiro. The position also demanded to write articles for the website desarme.org.

MINISTÉRIO PÚBLICO FEDERAL, Rio de Janeiro, Brazil (2005). Rio de Janeiro Federal Attorney’s Office

Position: Media Relations (Intern)

Intern in charge of updating the website of the Rio de Janeiro Federal Attorney’s Office (Ministério Público Federal) and electronic clipping of the main newspapers and magazines in Brazil.

Elaboration of press releases and production of content for the internal newspaper.

LANGUAGES

Portuguese: Native Language

English: Fluent (Reading, writing and speaking) – With certifications

French: Intermediate (Reading, writing and speaking) – With certifications

Spanish: Basic (Reading and writing and speaking) – With certification

ADDITIONAL INFO

International courses: L’Oréal Group International Communication Seminar (PARIS) - Crisis Management, Digital PR, Corporate Social Responsibility and Press Relations (2011, 2012, and 2013) – 40-hours (per year);

Special Project: Reporter for a special radio program about Nelson Rodrigues (Brazilian Writer), part of the “University on air” project – a partnership between CBN radio and Universidade Federal Fluminense.

Further Education: Durham Tech: Essential English for Academic Purposes – 2014 (50 hours); Accent Reduction for International Professionals - 2015 (26 hours); Digital Marketing – São Paulo Digital School – 2013 (33 hours); Resource Mobilization for Civil Society Organizations – GIFE (Group of Institutes, Foundations and Companies) – 2011 (14 hours).

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