Sales Product Development

EXPERIENCE Yushkova Design Inc. Jan **** August **15

Founder, CEO Los Angeles, CA Manila, Philippines

Conceptualized and launched YAY fashion brand catering to contemporary US and Filipino markets sold in major department stores and online

Conceptualized and launched mass market Breathe & U2U fashion brands for urban youth sold at major department stores and online in the Philippines

Designed online sales/marketing strategy, launched YAY social marketing

Develop and oversee budgets aligned with potential client spending, price out merchandises and estimate clients’ willingness to pay

Conduct targeted outreach to buyers, oversaw sales proposals and sales

Manage fashion shows, served on the Manila Fashion Week Committees

Source, identify and qualify vendors, factories and material sourcing

Develop new manufacturing centers and influence existing factory base

Define and deliver plans to meet factory targets

Communicate and train manufacturing centers and suppliers on company’s process, quality control requirements, and deliverables

Monitor fashion trends and competitors’ activity

Summary: International start up company that was able to sustain itself after 2 years since inception, and generated revenues from year 3

H&S Elna International (IDI / TRYST / Nostalgica) Oct 2006 Jan 2011

Head Designer Huntington Park, CA

Led contemporary/missy collections’ development and merchandizing

Managed fabric and trim selection, sorting, storyboard, & color coordination

Oversaw the team of 17-40 employees

Identified contractors and vendors, domestically and overseas

Oversaw fitting of production

Composed cost sheets and compiled technical packs

Developed, designed and followed up with domestic and overseas factories

Lead meetings with buyers and sales representatives

Consulted on marketing strategies

Designed brochures for clients and buyers, and packaging (hang tag, label) and print ads resulting in increased sales

Conceptualized, coordinated, and designed successful women’s lines sold at Macy's, Nordstrom, Dillard’s, Boston Proper, Stage Stores, Marmax (USA and Canada markets), Ross and etc.

Designed and/or modified the sublimation and silk screen artworks

Nally & Millie Aug 2006 Oct 2006

Head Designer for ‘07 collection (Contemporary) Los Angeles, CA

Designed spring/summer ’07 collection with head designer/owner

Researched domestic markets to identify current fashion trends

Played a vital role in every stage of collection development/merchandizing

Responsible for fabric and trim selection, sorting, and color coordination

Designed or modified the sublimation and silk screen artworks

Oversaw the work to first-pattern maker, sample cutter and sewer

Composed cost sheets and compiled technical packs

Designed logo for new contemporary line Leopard Luxe

Reported directly to head designer/owner of the line

Love Amour Dec 2004 Aug 2006

Associate Designer (Contemporary) Los Angeles, CA

Played a vital role in every stage of collection development/merchandizing

Researched domestic markets to identify current fashion trends

Worked and followed up with overseas agents/factories

Prepared sketches and illustrations for the entire line in Photoshop/ Illustrator

Responsible for fabric and trim selection, sorting, and color coordination

Led trade shows, brought in and manage relations with clients

Worked with contractors on first-pattern development/sample duplication

Led cataloguing, packaging, and shipping samples

B’Box Designs July 2003 Oct 2004

Illustrator / Fashion Consultant Costa Mesa, CA

Illustrated two fashion text books for John Robert Powers

Led content coordination between illustrations and text book content

Designed book cover layouts used by clients

Directly consulted text book writer on the instructional material

Acted as a product marketing consultant

JCJ Associates Dec 2003 Jan 2005

Executive Assistant / Analyst Newport Beach, CA

Coordinated client relations for a consulting firm negotiating agreements between a school district and a housing development company

Responsible for data collection, research, analysis

Conducted new employee training

Performed event planning and coordination

Provided office management and administrative support

Freelance Designer Oct 2001 Mar 2003

Independently completed projects for contemporary manufacturers

Independently performed fashion illustrating

Conducted flat sketching with applications including CAD and Manual

Responsible for first-pattern making using Gerber and Manual

Constructed cost sheets, assembled technical packages

EDUCATION California State University of Long Beach Long Beach, CA

Bachelor Degree, Fine Arts in Studio Art December 2009

Orange Coast College Costa Mesa, CA

Associate Degree, Art/Illustrating and Commercial Art May 2005

The Fashion Institute of Design & Merchandising Los Angeles, CA

Associate Degree, Art and Fashion Design December 2002

AWARDS Six Consecutive Awards of Excellence from Salt Lake City Art Committee

2nd Place at HISS America for Art Competition

FASHION SHOWS Philippine Fashion Week: F/W14;

Manila Fashion Festival SS15 & FW15 for YAY brand

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