Sales Manager

Michael McGee

*** ******** ***** ******** ****, Kentucky 41017

*************@******.***

Home: 859-***-**** Cell: 859-***-****

PROFESSIONAL SUMMARY

Outstanding sales and marketing professional with extensive experience in the highly competitive fast paced beverage industry. Results oriented “Top Performer” successful at delivering consistent top and bottom line growth. Proven success as a strategic and multi task manager with a track record of providing leadership in dynamic environments. Skilled at crafting best in class sales and marketing plans to expand market share and generate sustainable growth. Highly accomplished partner respected for developing and managing relationships welcoming the challenges of producing win/win solutions.

Expertise includes:

Sales Planning / Data Analysis

Key Account Selling ( Multi – Channel)

Business Plan Stewardship / JBP

Capability / Training / Scorecarding

Relationship Management

Excellent Negotiator

Budgeting & Forecasting

Shopper Marketing/Category Management

Commercial / Customer Alignment

MSOffice / PowerPoint Presentation Skills

PROFESSIONAL EXPERIENCE

CHINOOK USA 2014-2015

Area Sales Director – UNCLE SI’S ICED TEA - (Current)

Responsible for developing national sales and distribution channels for Uncle Si's Iced Tea on behalf of Chinook USA and Duck Commander Family Foods – Responsible for developing sales strategies for DSD / Key Accounts sales within a fifteen state Mid West / Mid Atlantic / South East areas. Reporting to the Vice President of Sales.

Succeeded in directing the DSD expansion into ten new Franchise Distributors, YTD 2015.

DR PEPPER SNAPPLE GROUP 1987 – 2013

Region Sales Manager – Kentucky, Indiana, Tennessee (2012 – 2013)

Delivered 8.7 million cases with five Independent franchise Bottler ownerships with a $3.5M Marketing budget.

2013 Top Performing Region leading Charlotte Division in Total Portfolio performance.

Successfully stabilized and reversed Region negative trend by 7% increasing revenue by $900K.

Increased DPS portfolio Wal-Mart sales by 18% in 2013 partnering with Regions #1 bottler to create a price package plan focused on growing in-store execution from good to great.

Negotiated Win/Win bottler alignment resulting in agreement of the 2013 Kroger Joint Business Plan delivering 100% bottler participation resulting in +12% portfolio sales gain.

Market Development Manager – Ohio Valley Region (2007 – 2012)

Managed the Total Brand portfolio 34M cases, supporting Sales & Marketing, program development, activation and post analysis in the Package Beverage corporate owned operations. Built focused concentration in the Nielsen measured markets of Cincinnati, Columbus, Cleveland and Pittsburgh.

Created Monthly Marketing Programs executed within independent grocery and convenience customer base. Management consistently recognized these Programs as “Best in Class” example “Venom Energy Drink 2011 Ambassador Program” grew sales in Cincinnati & Dayton Markets by 108%.

Piloted a two-year Region Pittsburgh / NE Ohio – Cleveland “Focus Market” Program, resulting in Canada Dry achieving +20% growth adding $350K margin to the Region.

Managed the 2012 Test Market launch of the Columbus Core 4 TEN brand expansion. Personal ownership of the “Game Plan” a $500K investment stimulating a +7% growth and resulting in the 2013 National rollout of Core 4 TEN. (7UP/Sunkist/A&W/Canada Dry).

Michael McGee Cell: 859-***-**** Page 2

Region Sales Manager – Ohio, Kentucky, Indiana, Tennessee, West Virginia (1987 – 2006)

Built the Brand portfolios – Dr Pepper/7UP/Sunkist/A&W/Canada Dry/RC/Sun drop to consistently exceed annual volume and profit objectives.

#1 Region in the Eastern Zone increased franchise bottler sales by 24%. 2004.

Finished in the “Top 10” nationally in franchise bottler sales growth for seven years

Divisional Headquarter responsibility Kroger Mid-South, Independent bottler activation and reviews.

Successfully negotiated an innovative funding structure for the company “Pay for Performance” that resulted in a direct savings of over $100K.

Developed and implemented a multi-year Cold Drink investment program which increased annual investment from $50K -$500K with an increase of $300k per year profit.

BUFFALO ROCK COMPANY – PEPSI COLA 1986 – 1987

General Manager – Panama City, Florida

Provided leadership and direction for the daily operation of a twenty conventional route distribution system, generating $9M annual sales revenue with 79 employees in the areas of sales, vending, office, warehouse operations and foodservice.

Developed and implemented bulk delivery system resulting in reducing operating costs by 20%.

Managed the launch into Full Line Vending expanded product line into coffee, tea, juices and candy adding expanded profitability of $100K.

DR PEPPER COMPANY 1981 - 1986

Market Manager – Birmingham, Alabama

Successfully managed 4M case sales, second largest Non Dr Pepper Heartland Market performance motivating a ten-bottler distribution network partnering with Pepsi and Coke franchise operations in Alabama and Georgia.

Achieved annual volume objectives four consecutive years 1983 – 1986.

PEPSI COLA COMPANY 1980 - 1981

District Manager National Accounts – Food Service Division –Southern Ohio

Direct sales securing new distribution and execution of local / national marketing programs to key franchise and headquarter National Foodservice Account. Wendy’s, Burger King, Lee’s Famous Recipe, Pizza Hut, Larosas Pizza, Skyline Chili and Gold Star Chili.

EDUCATION

Northern Kentucky University (Highland Heights, Kentucky)

Bachelor of Science – Business Administration – Marketing

Attended on a Baseball Scholarship

AWARDS/RECOGNITION

#1 Region Sales Performance” Cadbury Beverages “Eagle Award”

Outstanding Achievement; received the Cadbury Schweppes “Presidents Award”

Selected to serve on the Dr Pepper Company “President’s Advisory Board”

COMMUNITY INVOLVEMENT

Cincinnati Chapter of Sudden Infant Death Syndrome

Blessed Sacrament Church

American Diabetes Association

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