Charlotte R. Larsen, CPA

*** **. ***** ***** *******, Ohio 43528 Telephone: 419-***-**** Email: acryv0@r.postjobfree.com

Chief Financial Officer

Finance Optimization & Control/Business Planning/Improving Cash Flow

Cost Control/Growth Strategies/Teaching Others

CFO, CPA, Notre Dame MBA, University of Toledo MST - Operations and corporate financial C level manager with significant domestic/international experience in developing and implementing strategic initiatives, financial analysis of performance, accurate projections of strategic decision making, and implementation of proven systems across large and middle market manufacturing and internet based corporations.

Financial, business planning, and management acumen gained during tenure encompasses:

CFO of middle market internet business recognized as one of the “Top 50 companies on the Internet” by Quantcast

As Senior Business Analyst reporting to the President of a $1.4 billion business with 33 multinational facilities; performed industry benchmarking and recommended new business planning model. Implementation resulted in record cash flow, double digit growth, and 45% improvement in owner equity.

Designed and implemented a new pricing system for a $900 million manufacturing business with 23 multinational facilities. Recommendations resulted in improved understanding of real costs which in turn resulted in increased growth and higher gross margin.

As corporate tax manager saved $10 million per year by realigning corporate structure and led the most successful tax audit in the history of a $6 billion corporation.

During an executive training program, served as a Plant Manager of a $12 million manufacturing facility,

Through a dynamic change in culture, achieved a $1 million cash flow improvement, reduced cost, and implemented effective quality and customer relations strategy.

Additional strengths and capabilities include: Team based creation of an operational vision; Tenacious analytical skills; Effective written and oral presentation skills; Understanding and empathetic leader; Excellent educator; Experience as a small business owner.

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Consulting - Business start-ups and fraud investigation 2014 to Current

Brand Technologies, Inc. (DBA Bluefin Media), Perrysburg, OH 2012 to 2014

Brand Technologies, Inc. is a unique and successful international internet digital media startup company with multiple websites offering media, video, and advertising opportunities across multiple verticals.

Chief Financial Officer – full responsibility for the strategic planning, development and leadership of the corporate finance organization. Direct responsibility for financial planning and analysis, accounting, tax, treasury, budgeting, MIS and administrative functions. Duties include responsibility for all Human Resource functions.

Built the entire financial department of 4 personnel from the ground up including the following:

Budgeting

Strategic planning

Forecasting earnings and cash flow

On-line live metrics of business performance

Independent auditing reports and reviews

Cost reduction plan

Construction cost management

Lines of credit and cash optimization

Cash and accrual based accounting

Risk Management

Tax reporting, compliance, and strategy

Expense reporting policies

Capital planning and asset management

Divestitures

Acquisition analysis and recommendation

Presentations to private equity investors

Monthly presentation to Board of Directors

Annual presentation to shareholders

Foreign currencies

International billing and collections

Charlotte R. Larsen

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Appointed Corporate Officer in a matrix organization with direct reporting responsibilities to the CEO and Board of Directors.

Launched cloud based enterprise software solution.

Successfully negotiated new banking relationship including first significant corporate LOC.

Evaluated and selected public accounting firm.

Developed corporate personnel programs and policies.

Health Origins and Web Media, Toledo, Ohio

2005 to 2012

Senior Recruiter and Advisor to Small Business Operators – Primary duties focused on the start-up and growth of health care supplement and media based communication technology businesses.

Personally recruited and trained a network of over 100 people to join the business organization via effective communication and presentation skills.

Achieved recognition as one of the fastest growing small business owners in franchise network.

Implemented proven methods of sales growth, market penetration, and incentive plans.

Owens-Illinois, Inc. (O-I), Toledo, Ohio

1990 to 2004

Owens-Illinois, Inc. (O-I) is the largest manufacturer of glass containers in the world, with leading positions in Europe, North America, Asia Pacific and Latin America. Its innovative packaging products are found in households or businesses and its customers manufacture and market many of the best-known consumer-products around the globe.

Senior Manager Strategic Planning & Financial Analysis, 2002 to 2004 – Served as a senior advisor to the President and staff of the $1.4 billion plastics division of O-I. Analysis included strategic plans, operational cost, cash flow, competitive benchmarking, and operations rationalization. Business sold and relocated in 2004.

Determined gross profit targets for business units based on Return on Capital objectives leading to inclusion in management metrics/compensation.

Analyzed Supply Chain and made recommendations leading to improved warehouse space utilization, 20% improvement in inventory turns, and reduced storage costs.

Developed and trained personnel in a new detailed pricing system using standard cost methods.

Plant Manager, 2000 to 2001 – Responsible for the management and leadership of a unionized facility with $12 million annual sales and over 80 full time employees. Scope of job included gross profit performance, customer satisfaction, scheduling and service, lean manufacturing techniques, statistical process control, health and safety, machine output.

Designed and implemented new physical inventory control program resulting in $1 million cash flow improvement from working capital, reduced warehouse cost, and improved inventory turns.

Directed the achievement of ISO certification.

Business Planning Manager 1999 to 2000 – Key financial analyst assigned to support market business team. Analyzed plant financials, recommend cost cutting initiatives, and assist with implementation.

Implemented discounted cash flow projections for capital projects in excess of $500,000.

Coordinated multi plant forecasts, budgets, strategic plans, and monthly performance metrics with senior marketing manager resulting in sales growth, margin improvement, and capacity utilization.

Senior Manager, Federal Tax, 1990 to 1999 – Responsible for compilation and review of consolidated federal income tax return including calculating the worldwide effective tax rate and minimizing taxes.

Research and resolve complex international tax issues of acquisitions, research & development credit, employee compensation, and intercompany dividends.

Charlotte R. Larsen

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Deloitte LLP Tax Manager, Ann Arbor, MI

1988 to 1990

Melton & Melton Tax Supervisor, Houston, TX

1984 to 1988

EDUCATION & PROFESSIONAL DEVELOPMENT

M.B.A. University of Notre Dame

Masters in Taxation University of Toledo

B.S. in B.A, Accounting Central Michigan University

Certified Public Accountant – Active License

University of Michigan, Management of Managers

Aubrey Daniels, Performance Management

O-I Executive Management Development Program

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