Marketing Manager

MICHAEL OKRAH

*** ********* ***** ***, *********, NJ 07020 C: 678-***-**** acrx1q@r.postjobfree.com PROFILE

Highly qualified Strategic Marketing professional with over 11 years of experience at top Fortune 500 companies managing direct reports, implementing marketing initiatives, managing digital marketing projects, leading high performing teams, driving business strategy and providing exemplary results across multiple categories and regions. Core competencies include:

Profit & Loss and Business Case Analysis Marketing Plan Development Cross-functional Team Leadership New Product Development Project Management Competitive Analysis Management and Training B2B and B2C Strategies Process Improvement WORK EXPERIENCE

Independent Marketing Strategy Consultant Jan 2015-Present Various Projects

Mobile Tech Start-up: Generated branding, event marketing strategy, customer acquisition strategy, marketing communications and online content strategy for a mobile music streaming app focusing on a niche market.

Retail: Developed marketing plans, pricing strategy, promotions, and online strategy for a boutique clothing store.

GAF, Wayne, NJ June 2010 –Dec 2014

Marketing Manager, Projects and Business Analysis

Guided marketing strategy, through project management and quantitative analysis, to grow revenues and increase customer engagement. Managed the creative process on several projects with external vendors, internal IT/web developers, and an internal creative marketing agency. Developed and implemented marketing programs, products, and promotions targeted to B2C and B2B customers to increase brand awareness.

Consumer Marketing Promotion: Created a seasonal promotion that increased warranty revenue by 40% and raised consumer awareness for GAF warranties based on research on homeowner purchasing behavior.

Strategic B2B Marketing: Developed specific programs and tools for contractors with the Small Business classification to increase their effectiveness in winning more share of the federal roofing market. Exceeded program registration goals by 30% during initial launch.

Marketing Communication: Designed and managed the development of the company’s first website portal focusing on effectively communicating GAF products/services to property manager/ building owners. Website portal experienced 45% growth in clicks over a 2 year span.

P&L Analysis: Oversaw P&L management of $430M/year business with a product portfolio of over 250 items. Presented financial and market share analysis to senior management.

Customer Marketing Program: Lead cross-functional team in the creation of the first commercial contractor loyalty rewards program that increased net guarantee revenue by 15% in the first year.

Product Management/Development: Developed, designed, and managed the creation of the Commercial Roof Builder product (physical and digital versions) with a 3rd party vendor to help the sales force increase product up sell opportunities. Orchestrated national go-to-market strategy for the consumer version of the product.

Mobile App Development: Managed development of Contractor Estimator Math and Roof Builder apps with 3rd party mobile web/app developer. Responsible for design, ideation, vendor management, specification review, user experience and content marketing strategy. Managed vendor selection process.

Website Application Development: Collaborated with internal IT software developers to create an online document management portal for building contractors in the GAF loyalty program to enable to them win more project bids. Managed creative process from inception to launch. Portal utilization goals exceeded by 25% within nine months of launch.

Lead Generation Online Tool: Led cross-functional team of 15 in the creation of “Contractor Locator” search engine tool to increase contractors’ visibility among building owner and property manager audiences.

Developed various performance dashboard reports related to marketing, program effectiveness and promotional response measurement and presented results to the marketing and sales team. MICHAEL OKRAH Page 2 of 2

LOUIS VUITTON MOET HENNESSY New York, NY Summer 2009 Associate Brand Manager Intern, Grand Marnier

Led analysis to identify market trends, product development needs, and market growth opportunities.

Marketing Plan Development: Developed preliminary marketing plan and launch strategy for new premium product including pricing strategy, packaging design, advertising campaign, and cost analysis based on IRI market research data, consumer surveys and market research. Projected revenue: $15M in 5 years.

Brand Strategy: Influenced long-term brand expansion strategy by targeting Hispanic consumer market segment and additional segments through consumer market research, competitive analysis, and pricing analysis. Projected revenue growth: 10% over 5 years. PRATT & WHITNEY, United Technologies, E. Hartford, CT 2006-2008 Domestic Military Engine Program Supervisor

Managed a team of seven direct reports responsible for administering and coordinating technical investigations or repairs on deficient engines for 320 United States Air Force jets.

Formulated successful recovery strategy to document, process, and reconcile over $220,000 of overdue purchase orders. Received Eagle Award from senior management, an award given only to 5% of employees per year.

Process Improvement: Increased customer feedback rating by 18% through the development and implementation of new standard work processes for destructive testing and scrapping of customer-owned material.

Reduced system errors by 25% over 14 months through the identification of core issues in the value chain regarding delays in material movement and communicated those findings to senior management. BNSF RAILWAY, Fort Worth, TX 2003-2005

Assistant Signal Engineering Construction Supervisor

Operations Management: Assisted lead construction supervisors in the supervision and completion of 27 railroad construction projects in Texas, Oklahoma, and Louisiana.

Managed railroad gate crossing project budgets of $100,000, performed construction site visits, conducted field data analysis, and drafted progress reports.

Oversaw 4 unionized labor crews to ensure the successful execution of labor cost controls. EDUCATION

COLUMBIA BUSINESS SCHOOL, New York, NY

MBA, 2010, Marketing and Strategy

Honors: Theodora Rutherford Scholarship recipient

GEORGIA INSTITUTE OF TECHNOLOGY, Atlanta, GA

Bachelors of Science, Electrical Engineering, 2002 (Dual Degree Engineering Program) MOREHOUSE COLLEGE, Atlanta, GA

Bachelors of Science, General Science, 2002 (Dual Degree Engineering Program) Honors: Toyota Scholarship Recipient, Cum Laude

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