Sales Manager

CHRISTINE LENY

*****@***.*** 262-***-****

www.linkedin.com/in/christineleny

MARKETING MANAGER

Visionary, action-driven and client-focused manager with a proven record of accomplishment in building and leading marketing efforts to new levels of success. Expertise in driving new business initiatives successfully impacting business visibility and growth while maximizing market share and profits. Development and launch of strategic solutions for enhancing competitiveness, spearheading growth, and increasing revenue. High energy thinker with in-depth experience in leading core business processes, negotiations, and strategic vendor/partner/client relations to establish market presence and drive sales profitability.

Market Penetration

Brand Marketing

Analytic Skills

Public Speaking

Sales Growth

Business Plan Development

PROFESSIONAL EXPERIENCE

INGRAM MICRO, Santa Ana, CA

The largest distributor of technology products and leader in managed services possessing nearly eighty percent of the worlds’ IT spend.

Field Marketing Manager March 2014 – June 2015

An integral part of the global marketing team who designed product marketing, channel marketing, brand marketing and executed product management for demand generation programs resulting in 150 million dollars of cloud based business

Developed and executed campaign strategy for all aspects of partner enablement programs targeting the top 10% revenue generating resellers resulting in a 15% annual revenue increase.

Designed a benefit and loyalty program with a recruitment process enrolling 12,000 channel partners intended to reward goals in pipeline and revenue generation

Developed and launched a new reseller webinar series for 3000 partners translating business goals and objectives to actionable campaign plans delivering pipeline growth, lead generation and revenues resulting in a 10% year over year increase of net new business and demand generation

Designed and executed turnkey reseller marketing activities integrating e-mail nurture campaigns, promotions, webinars, live events, trade shows, newsletters, social media and marketing roadmaps targeting the top 5000 cloud resellers

Presented the Ingram Micro value proposition and marketing enablement programs geared toward partner sales growth at Cloud Workshops and internal cross functional teams throughout North America including 2015 Cloud Summit hosting over 5000 attendees

Created tactical education and training series introducing on-line Marketplace solutions in conjunction with Sales, Channel, Product Marketing and Project Management with Graphic Design Agency teams designed to ignite sales growth while quantitatively monitoring program success

XEROGRAPHIC SUPPLY of WI, Waukesha WI

Leader and trusted office products dealer in areas including copiers/printers/fax, computer hardware, laser printer repair, and managed print services

Marketing Manager 2003 -2013

CHRISTINE LENY 262-***-**** Page Two

Managed all aspects of sales, marketing and business development activities including the development of existing accounts and the acquisition of new clients to meet the company’s overall business plan and strategy. Orchestrated all aspects of the marketing management processes, client training seminars, workshops and tradeshows

Developed strategic, long-term objectives and tactical plans for sales campaigns that contributed to continued rapid growth and increased annual profitability by 12%

Created and consistently updated co-branded sales incentives to drive maximum revenue and client development

Led the development and execution of results oriented vertical market sales action plans while partnering with vendors, channel and consumers

Quantitative analysis of sales statistics to determine business growth potential; established performance goals for all sales staff and conducted performance appraisals and coaching to effectively maximize market share and achieve 100% of budgeted revenue goals

Launched new business reward incentive program encouraging penetration into key vertical markets

Drove publicity strategies for annual tech fair event, increasing attendees an average of 15% year over year while tracking net new business

Elevated market share from the Top 50 to the Milwaukee Business Journal’s “Top 25 Office Supply Companies”

Successfully enhanced core business offerings of consumable office supplies to include computer technology hardware and peripherals providing a single source solution

Sales Manager 1996-2003

Directed and monitored all aspects of sales performance while driving daily sales activities; increased sales from $700K to over $5M in 6 years

Fostered a robust vendor relationship with leading software manufacturer, exceeding sales quota by 19% within the first two years

Named HP’s 2002 and 2003 fastest growing reseller within the Public Sector market

EDUCATION

BACHELOR OF ARTS ~MARKETING & COMMUNICATION

University of Missouri, Columbia

Continuing Education

MASTERS PROGRAM - SPEECH COMMUNICATION

Marquette University, Milwaukee, WI

Graduation 2016

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