Sales Management

JOSEPH WILLIAM MORGAN

786-***-**** - Miami, FL 33149 **********@*****.*** LinkedIn Profile

EXECUTIVE MANAGEMENT

Delivering Operational Excellence / Cross-Industry Expertise / Exemplary Financial Results

Industry Experience

Education Technology Higher Education Management New Media Internet Publishing SaaS Solutions

Business Acceleration Business Process Outsourcing Hospitality Retail Franchising

Leadership Summary

Entrepreneurial executive with a significant track record of success building market-disruptive companies and technologies, generating revenue and developing globally recognized brands. Visionary leader acknowledged for solving substantial organizational challenges by taking calculated risks, creating brand evangelists, making the bold decisions and owning the outcomes. Worked in diverse industries focused on world-class consumer and enterprise products, services and experiences.

Executive Performance Snapshot

Built Net Revenue from $933 Million to $1.8 Billion in less than 4 Years – SVP, Strategy & Marketing.

Built website usage from 0 to 430,000 unique visitors per month – CEO.

Recognized by Forbes Magazine’s “Most Disruptive Startup” in a $1.3 trillion industry – CEO.

SVForum Launch: Silicon Valley 2012 Top Award Winner – CEO.

Grew Retail Locations from 135 Locations to 2,100, Operating in 13 Countries – President.

Expanded Brand Portfolio from 1 retail brand to 4 in less than 36 months - SVP, Strategy.

Core Competencies

Strategic & Tactical Planning

New Product & Market Development

Startup Innovator-Founder of 2 companies

Revenue Generation

Complex Deal Structure & Contract Negotiations

Customer Acquisition & Retention

Strategic Investment, Joint Venture and M&A

Cost Control & Consolidation

Organizational Restructure & Turnaround

Product Lifecycle Management

Management Reporting

Leadership Development

CAREER SUMMARY

MAVERIXLAB, INC.

Miami, FL 2014 – Present

Founder / Acting Chief Executive Officer (CEO) / Board of Director

MaverixLab, Inc. furnishes a rich ecosystem of services essential to the success of emerging technology companies. It brings together entrepreneurs, their ideas, products and services with capital, professional service providers, mentorship and business relationships to drive collaborative innovation, successful market adoption and growth. Through its proprietary accelerator, education lab and early stage investment fund, MaverixLab revolutionizes the support delivered to emerging companies, drives the entrepreneurial ecosystem towards better decisions and radically improves the success rate of technology startups. Clients and portfolio companies include: ClassWallet, McGraw Hill Education, Apollo Global Management, Good World Games, Noodle Labs, Touch App Media, Flex Academies, Science Savings and Metricsco.

Founder of MaverixLab from business model development to deployment.

Full P&L responsibility for business planning and developing growth strategies, defining product offerings and delivery models and establishing strategic partnerships.

Responsible for sourcing emerging company deal flow and directing all portfolio seed investments.

Lead emerging company brand planning strategy development.

Responsible for advising portfolio companies on customer acquisition strategies, growing engagement and uncovering profitable and scalable revenue channels.

NOODLE EDUCATION, INC.

New York, NY 2011 – Present (as board member)

Chief Executive Officer / President / Member of the Board of Directors

Positioned to assist users as they make critical education decisions, Noodle is the first cradle-through-career vertical search and recommendation engine for education. Noodle revolutionizes education search by curating the best data and content available across formal and informal education, displaying the relevant information through the use of proprietary algorithms and providing personalized social-networking tools to allow users and their advisors to connect and collaborate during the education decision-making process.

Recruited to create and successfully launch the first and only vertical-search-engine for education.

Created a comprehensive online marketplace for learning with 320,000 provider profiles and 480,000 learning videos and online education tools residing on the site.

Implemented digital demand generation strategy resulting in 430,000 unique visitors to the site per month.

Full P&L responsibility for business planning and developing growth strategies, defining product offerings and delivery models, establishing partnerships and building operating infrastructure.

Spearheaded the establishment of new digital revenue models and frameworks growing revenue by 167%.

Established an Agile process for product and application development, driving production cost down by 23%, speed to market release improved by 27% and optimized user feedback loop.

Recognized by Forbes Magazine as the most disruptive start-up for 2012.

Acquired Lore, Inc. – a learning management system that incorporates social networking into the education experience. Paved the route to operational integration and facilitated licensing of Lore to thousands of individual tutoring companies.

Recognized by Mashable as 1 of 5 start-ups transforming education.

THE WASHINGTON POST COMPANY (NYSE: WPO)

Ft. Lauderdale, FL 2007 – 2011

A diversified education and media company whose principal operations included educational services, newspaper print and online publishing, television broadcasting and cable television systems. The Education Management division was the world’s largest diversified provider of educational services assisting more than one million students annually across 30 countries.

Division Founder / CEO - COLLOQUY, INC. (Division of the Washington Post)

Colloquy, Inc. is a cloud-based software-as-a-service (SaaS) solutions provider and digital marketing platform enabling leading non-profit colleges and universities to expand globally through the delivery of online education. Colloquy supplies its university clients with market research, curriculum design, digital demand generation marketing and technology enabled services to attract, enroll, educate, support and graduate students globally. By leveraging the technology, university clients are able to expand their addressable markets while providing world-class educational engagement, experiences and outcomes. Colloquy serves many of the world’s finest universities including George Washington University, University of Adelaide, California State University and George Mason University.

Founder of Colloquy from business model development to deployment.

Held full P&L and operational authority for Colloquy.

Led operational launch with 4 client universities in the first 20 months of operations.

Negotiated 27 university program contracts valued at more than $81 million.

Implemented a marketing and digital demand generation platform, resulting in student inquiries from 78 countries.

Increased student acquisition by 1000% for California State University.

Primary business liaison to President/Provost at client universities throughout the world.

Developed of new investment strategies and funding vehicles for university partners.

Centralized and streamlined RFP and client agreement processes. Managed all large business development opportunities, drafting all terms and conditions for each client engagement.

Penetrated new markets expanding into Asia Pacific within the first 10 months of operations.

THE WASHINGTON POST COMPANY (Continued…)

SVP, Strategy & Marketing - KAPLAN, INC. (Division of the Washington Post)

Kaplan, Inc., a $2.9 billion leading global provider of technology-driven educational services to individuals, educators and businesses, serving over one million students annually in 30 countries.

Recruited to lead an organization striving to develop a systematic approach to creating and commercializing innovation. Cross-functional responsibilities included (1) operationalizing innovation, (2) cost-effectively accelerating growth of Kaplan through existing education channels, (3) enter new-to-Kaplan education channels (4) manage all marketing and digital demand generation efforts, and (5) develop net-new-businesses for the Washington Post. Kaplan became one of the largest and fastest growing educators in the world with net revenue for the four years, 2007 / 2008 / 2009 / 2010 of $933M - $1.160B - $1.54B - $1.80B respectively.

Developed customer lifecycle strategy, including pricing, acquisition and retention, across all media platforms including; digital, social and search, print, targeted email, and affiliate marketing.

Responsible for day-to-day management of 3 vice presidents, 8 directors and a span of control over 128 marketing strategy, research & analytics and sales employees.

Grew Kaplan Higher Ed. to 105,000 enrolled students in online and classroom-based programs.

Operating Income increased 59% YoY.

Enrollment growth at Kaplan University’s online offerings grew 47% YoY.

Launched first-ever national brand marketing campaign. Campaign drove 4,000 Q1 enrollments.

Developed military education channel. Kaplan educates over 11,000 active duty, reserve, veterans and spouses.

Restored profitability and led a 20 month turnaround of the B2B sales division, increasing revenues from $5M on a $6M spend to sales of $21M on $5M of spend.

Developed Student Engagement Portal creating and then linking 80 company websites and 3,300 pages of content.

ARAMARK CORPORATION

New York, NY 2004 – 2006

Vice President, Business Services

Aramark Corporation was an $11.6 billion global provider of outsourced food and facilities management services to business, Olympic, education, healthcare, government institutions and sports and recreational facilities.

Appointed by the Board to turnaround and lead an underperforming $187 million Business Services division that in the previous year delivered $6 million in operating losses. Business Services was suffering from bloated expenditures, marginal internal controls and was the worst performing division in the Core Four Analysis of revenue, profits, sales and client retention. Led a full-scale turnaround and restructuring resulting in a 12 month, $7 million improvement in operating profit F/Y ’06 vs. F/Y ’05. Championed the need to diversify the corporate product offering in the face of ever-increasing competition and challenging economic conditions.

Full P&L/operational authority for $187 million division, 87 clients and 312 locations. Responsible for day-to-day management of 4 vice presidents, 17 staff members and span of control over 3,400-management, union and non-union associates.

Implemented immediate divestment of underperforming contracts and drastic portfolio diversification and retail strategy, which ultimately yielded an $18 million improvement to operating margins over a 24-month period.

Sold and negotiated 14 new/renewal contracts valued at more than $127 million.

Recipient of the Core Four Award for largest improvements to profits, revenue, (from $187 million to $220 million).

Negotiated and responsible for the implementation of the largest outsourcing contract in industry history representing $80 million annually.

Attained a Business Retention Rate of 98%, a 25% increase YoY.

Awarded the 2005 Foodservice Magazine Award for Product Innovation.

Realized $2.6 million in YoY (F/Y 06 vs. F/Y 05) labor savings.

Developed OPX - an operations/inventory management initiative leveraging the scale of a $1.2 billion line of business to establish uniform operating standards. OPX reduced product cost by 2.3% and decreased 1,278 SKUs from inventory.

RESTAURANT ASSOCIATES (Subsidiary Compass Group, PLC: LSE)

New York, NY 2002-2004

President, Consumer Retail

Compass Group PLC is a $28 billion global outsourcing foodservice and support services company. Through its subsidiaries including Restaurant Associates, the principal activities of the company were the provision of contract foodservice, retail fine dining/casual dining and support services to clients and consumers in 50 countries.

Personally recruited by board of directors to provide executive management for a $250 million fine-dining and fast-casual dining consortium. Responsibilities included the financial and operational reorganization of Krispy Kreme’s most prominent and visible franchise.

Reversed negative sales trends resulting in a 2-year positive EBITDA variance of 382% and revenue increases of 75%.

Increased average unit volume from $1.6M to $3.65M.

Orchestrated the development of a 3rd party distribution system resulting in a $19 million off-premise business.

Reduced retail store construction cost by 21%.

Reduced cost of goods by 4.5% and YoY labor costs by 5.6%.

Increased market share from .08% to 5.8% in a 12-month period. (Source: IDI Market Share Analysis).

At $3,300 per square foot, Krispy Kreme New York retains the record for highest single store sales psf.

BLIMPIE INTERNATIONAL, INC. (NASDAQ, AMEX)

New York, NY 1992 – 2002

President SVP, Strategic Planning Asst. General Counsel

Blimpie International, Inc. - a global retail restaurant franchise company, operating a portfolio of brands including Blimpie Subs & Salads, Maui Tacos, Pasta Central and Smoothie Island. Blimpie International, Inc. was the largest publicly traded specialty retail chain operating 2,100 outlets in the 13 countries - employing approx. 24,000 individuals.

Piloted explosive growth and globalization of what had been a New York-centric business. Led company to its fastest revenue and profit growth period in its 37-year history, driving operational excellence and leveraging mature business cash flows to invest in new product development and fuel profit growth. Full P&L responsibility for company with annual revenues of $584 million, a $38 million consumer-marketing budget and a $3.2 million business development budget.

Recruited to establish more disciplined, contemporary business practices and manage the organization through periods of rapid growth.

Created strategic and tactical plans, expanding the firm from a single domestic restaurant brand to a global portfolio of 4 restaurant brands and a restaurant equipment & design firm.

Grew chain an average of 334 units per year for fiscal years 1999, 2000, 2001.

Increased same-store-sales by 4.8% YoY from 2001 to 2002, compared to industry decline of 3.0% for the same period.

Launched international division and operated 100 units in 13 countries in 24 months of operations.

Founder Pasta Central - First 12 months of operations - 22 franchises sold in 4 countries.

Completed a secondary stock offering, raising $11 million in new capital.

Created most successful product development initiative in company’s history. Results for the units taking part in the initiative included YoY sales increases of 18%, traffic growth of 8%, consumer satisfaction up from 61% to 93%.

Negotiated joint venture with Amerada Hess resulting in 240 retail units.

As Assistant General Counsel - provided counsel to senior management regarding rights, remedies, liabilities and exposure and provided litigation management. As Managing Director of the company’s dispute resolution initiative, negotiated out-of-court settlements prior to litigation.

EDUCATION

Post-graduate Certificate (Finance)

Columbia University - Graduate School of Business New York, New York 1999

Juris Doctor (JD)

University of Miami School of Law Coral Gables, Florida 1992

Bachelor of Arts

University of Miami Coral Gables, Florida

BOARD MEMBERSHIP

MaverixLab, Inc. / Member – Board of Directors

Noodle Education, Inc. / Member - Board of Directors

Education Industry Association (EIA) / Member -Board of Directors

Touch App Media / Member - Board of Advisors

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