Brand Management, Competitor analysis, Campaign management

ABHINAV KARIPPIL

G*, E-wing, Link View Apartment, I.C Colony, Borivali (W), Mumbai; (M)+91-916*******; e-mail: acru68@r.postjobfree.com

BRAND MARKETING MANAGER

Over 5 years’ experience in Brand Marketing with expertise in formulating marketing strategy and creating winning brands and promotions that increase sales and brand awareness.

CORE PROFESSIONAL STRENGTHS

Create Brand Roadmaps

Marketing Campaigns

Sales and Trend Analysis

Strategic Analysis

Brand Development Presentations

Brand Building

Market Research

Competitive Analysis

Company Positioning

PROFESSIONAL ACCOMPLISHMENTS

PRODUCT MANAGER

Smiths Medical Ltd, Mumbai, India - (Since July 2012)

Manage a product portfolio by working with the Senior Sales & Marketing management teams within Smiths Medical to establish product portfolio strategies, business plans and key initiatives for India, Sri Lanka, Nepal and Bangladesh.

Create and manage marketing budgets and branding activities for 2 product portfolios with 40 Cr net revenue

Developed a strategic plan for 4 new product line that accounted for over 8 Cr in net sales in its first year

Identify new product requirement, determine business-case and feasibility, developing brand plans and building product road-maps

Support domestic and international Sales team and distributors to establish product pricing and positioning strategies

Evaluate markets for new business opportunities; Performed market sizing and segmentation analysis to underpin global strategy for new products

Designed and led market research projects to identify new market opportunities and provide guidance for business strategy

Executed values-based study to successfully reposition a high end computerized ambulatory infusion pump

Launched 4 new products and service capabilities worth 7.5 Cr in 2014

BRAND EXECUTIVE

Biocon Limited, Bangalore, India - (February 2010 to July 2012)

Overseeing the formulation of marketing strategies and tactical execution including pricing, promotional and advertising support of sales for three flagship brands in Oncology division.

Key Achievements

Identified and launched new products in the division – pricing models, packaging, sales forecasts and sales training

Created, developed and implemented marketing campaigns increasing sales by 5% over a 8 month period

Developed a 'Sales Management Platform' for a flagship brand in the division, which resulted in a higher compliance for the brand, thereby improving repeated purchase sales by 12%

Conceptualized and successfully conducted an International Speaker Program across 5 cities in India

Awarded ‘Marketing Excellence’ award in the division for the year ’10-11

MARKETING INTERN

United Breweries Ltd, Bangalore, India - (Oct 2008 – Feb 2009)

Under the direction of the Marketing Manager, conducted feasibility study to assess the commercial viability of the new luxury retail liquor boutique prototype – ‘Spiritz&More’

Identified new opportunities for brand extensions within the store

Analyzed demand for luxury retail boutique in and around the prototype store

Recommended strategies to grow the then newly launched premium scotch brands – Jura and Dalmore, through the ‘Spiritz&more’ platform

EDUCATION

PGDBM – International Business/ Marketing - 2009

IFIM Institute of Business, Bangalore, India/ Grenoble School of Management, Grenoble, France

Aggregate: 7.8 (C.G.P.A)

Bachelor of Engineering (B.E) – Biotechnology - 2006

New Horizon College of Engineering, Bangalore, India

Executive Education Program – Competitor Analysis – 2015

Indian Institute of Management, Bangalore, India

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