Sales Management

***

Robbins

Loop

Court,

Reynoldsburg,

Ohio

*3068

****-***-****************@*******.**.***

Steve T. Johnson

Sales

&

Advertising

Executive

Accomplished Senior Advertising Sales Executive with experience in management. Earned the respected CSS designation and successfully completed paradigm training. Proven track record of cultivating client relationships to build a lasting and mutually beneficial partnership. Keen ability to structure a customer focused solution based on an understanding of a client’s business goals and objectives combined with a customer needs analysis. Strong foundation in sales as a rainmaker who is a best in class networking professional. Build lasting and meaningful relationships which has enabled me to garner a multitude of loyal customers. Seasoned prospector, outstanding interpersonal communicator and account penetration specialist. Initiate opportunities to secure additional exposure for advertisers. A reputation as a results oriented, persuasive sales leader with proven success in new market identifications, strategic thinking and problem solving.

- Pipeline and opportunity maximization - Seasoned prospector/hunter

- Customer focused solutions - Consultative approach

- Dynamic networking professional - Account penetration specialist

- New business development - Client relationship management

- Outstanding interpersonal communication skills - Build lasting relationships

- Digital advertising - Multi-dimensional solution consultant

- Advertising campaign management - Project management

- Highly organized multi-tasker - Work well under pressure April 2004 - Present NBC WCMH Columbus, Ohio Account Manager

x Manage a $4 million transactional account list and grew station shares by negotiating Nielsen ratings, selling special packages, sports opportunities and forming relationships with advertising agencies and clients; x Develop new station revenue with local direct clients by creating marketing solutions based on specific customer needs; x Build local promotions and contests, execute on-air and digital campaigns and community events; x Eleven consecutive years as one of the top two in new business sales; x Surpassed expectations by closing multiple annual commitments with key area businesses through diligent prospecting, avid follow through and keen relationship building; x Selected to pursue key account and corporate opportunities in addition to large regional advertising contracts based on professional communication skills, marketing acumen and robust sales cycle management; x Self-generate business opportunities, conduct client needs assessments, and reach top level decision makers to secure the relationships and commitments needed to sustain revenue growth. ****-***-****************@*******.**.***

Steve T. Johnson

September 1994 - April 2004 ABC & Fox 28 Columbus, Ohio Account Executive

x Served my clients as a consultant to help them uncover their key marketing challenges; x Created effective marketing campaigns to help clients achieve their business objectives; x Responsible for advertising sales;

x Negotiated and developed advertising agency relationships; x Developed key regional advertising relationships; x Created business opportunities, conducted client needs assessments, and reached top level decision makers to secure the relationships and commitments needed to sustain revenue growth. November 1991 - September 1994 Fox 28 Columbus, Ohio Community Affairs Director/Television Host

x Managed the public relations department; x Evaluated and implemented sales promotion programs for our community partners in the non-profit sector; x Developed public relations strategies, campaigns and initiatives for these community partners to improve the public perception of their organization;

x Enhanced the image of the station by associating with high profile non-profit organizations; x Wrote, created and produced public service announcements for various non-profit organizations; x Hosted a public service debate format show to discuss topics such as homelessness, poverty, education, autism and the effect of drugs on our communities; x Managed the public relations budget.

September 1993 - September 1994 Ohio Dominican University Columbus, Ohio Student Retention Coordinator (Part time)

x Responsible for the recruitment and retention of students. Community

Involvement

May 1986 Ohio Dominican University Columbus, Ohio Bachelor of Arts in Communication (BA)

Education

i High School Basketball Coach

i Action for Children Board Member

i United Way Volunteer

i Ronald McDonald House Volunteer

i American Heart Association Board Member

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