Sales Manager

GREG RUFFER

***** ****** ***** 951-***-****

Eastvale, CA 92880 acrszp@r.postjobfree.com

Sales & Operations Manager

A top-performing sales and operations professional credited with combining superior sales, team building and training skills, and organizational development expertise to deliver substantial results in uniquely demanding business environments. Strong expertise in project development and execution, and in the effective management and motivation of internal teams. Highly accomplished in profitable business expansion while controlling costs.

Areas of Expertise

Business & Market Share Expansion

Operational Efficiency

Productive Team Building

Organizational Enhancement

Cost & Risk Reduction

Profit Optimization

Consultative Sales & Training

Communication & Presentations

Excel, Word, PPT, Photoshop

Key Skills Assessment

Managerial Proficiency – Solid background and extensive experience in productively organizing and developing sales and business operations to effect profitable and sustainable growth while reducing expenses and risks.

Productivity Focused – A reliable and committed team player bringing well-developed communications abilities and an in-depth understanding of business goals to optimize strategies and drive performance.

Professional Experience

GENERAL MOTORS, INC., Rancho Cucamonga, CA 2012 – Present

Operations Supervisor

Reduce costs by mitigating damages through the implementation of superior inventory control procedures.

Increase staff efficiency and productivity by ergonomically optimizing work areas and individual stations.

Proactively address risk issues resulting in the lowest incidence of accidents within GM facilities nationwide.

Improved customer satisfaction by maintaining optimal inventory levels to meet the needs of dealer base.

Contribute to operational improvements at other GM facilities as nationwide Plant Ambassador Representative.

TOMARK SPORTS, INC., Corona, CA 2010 – 2012

Regional Sales Manager

Profitably increased customer base through successful consultative selling to school districts, universities, municipalities, individual educational facilities, and home-owners.

Created customized proposals and delivered impactful presentations to decision-making committees resulting in sales of large-ticket sports facility installations, and associated servicing and equipment.

Productively utilized targeted cold-calling as well as active participation in trade shows to develop sales leads.

PROTO FITNESS INSTALLATION, INC., Pacoima, CA 2007 – 2010

Vice-President Sales & Operations

Substantially increased sales from $1.2M in 2006 to $2.4M in 2008 by developing productive industry relationships, exceeding customer expectations, and building a strong internal operations team.

Effectively promoted company's delivery of quality service resulting in expansion of operations to other states.

Boosted market share by initiating and solidifying lucrative relationships with equipment manufacturers for installations, moves, and service agreements.

LA GYM EQUIPMENT, INC., Arleta, CA 1993 – 2006

Vice-President Retail Operations

Progressively increased sales from $4M in 1995 to $26M in 2005 while increasing net profitability by 12%.

Increased conversion rate from 36% to 51% in a single year by designing and implementing company-wide 8-Step Retail Sales Process incorporating approaches, needs discovery skills, and closing techniques.

Spearheaded growth to 14 stores and augmented infrastructure to accommodate expansion to 30 locations including warehousing capabilities, inventory management, and required administrative support.

Reorganized reporting, established goals, and implemented training under a comprehensive Retail Strategy Plan.

Education & Training

Bachelor of Arts, Communications, California State University, Fullerton, CA

Completed Coursework, Multi-Store Supervision and Retail Management Training, The Friedman Group

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