James Ellaby – Curriculum Vitae

** ****** ****, ****, ********, M33 6HN

016*-*******

077********

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@jamesellabyhttps://twitter.com jamesellaby

https://twitter.com jamesellaby

Profile / Summary:

An experienced digital communicator with a background in social media, journalism, public relations, marketing, and project management.

Marketing Manchester/Manchester Growth Company June 2013 – Present

A group providing varied services for people and businesses in the Greater Manchester region.

Digital Marketing Manager

Duties/Responsibilities:

●Managing the digital marketing of the group’s services, via websites, social media and eshots, and reporting upon the results.

●Working with staff from across the Group to offer advice, training and support.

●Planning and writing up strategies to improve the effectivenses of our digital marketing.

●Project-managing the delivery of eight new market-facing websites.

Achievements:

●Driving a 55% increase in monthly visits between May 2013 and March 2014.

Fast Web Media July 2012 – June 2013

A leading digital agency specialising in technical builds and search engine optimisation. www.fastwebmedia.comhttp://www.fastwebmedia.com/

Digital Account Manager/Project Manager

Duties / Responsibilities

●I managed the accounts for our major clients, Molson Coors and Dutch furniture store Goossens Wonen & Slapen, as well as serving as a project manager for the internal development of the services we provided.

●Working with other agencies on each of these accounts, I managed FWM's involvement in scoping, planning, quoting for and building websites, mobile and Facebook apps as well as their ongoing maintenance.

●I liaised with our technical and SEO teams to co-ordinate the service we provided for our clients, as well as managing promotions and using analytics tools to report back.

Achievements:

●Launched a redesigned website for Goossens, along with major promotional

Manchester Solutions Nov 2011 – June 2012

Group Websites & Communications Manager

Duties / Responsibilities:

●My primary responsibility was running the website for the Chamber and partner services across the group.

●I planned social media strategies for the various services and delivered seminars to advise on best practice.

●I monitored Analytics data and worked on search engine optimisation to boost rankings and web traffic.

Achievements:

●Launched the new website in December 2011, and worked with staff and customers to make sure initial bugs were fixed and ongoing improvements continued, working with an outside agency on a retainer basis.

Lancashire Wildlife Trust Oct 2009 – Nov 2011

Wildlife charity for Lancashire, Manchester and North Merseyside, based near Preston. www.lancswt.org.uk and www.brockholes.org.

Communications Officer

Duties / Responsibilities:

●Managing official websites (including the launch of the redeveloped LWT site and the new Brockholes site), developing and running social media presence and dealing with ecommunications through newsletters to members, staff and volunteers.

●Dealing with press enquiries and generating positive media coverage through local and nationally-targeted press releases, etc.

Achievements:

●Increasing traffic to the website through social media channels by over 1000% in two years

●Being named in The Guardian's Top 50 Conservation Twitter accounts for LWT, the only regional charity on the list.

●Contributing to launch marketing of Brockholes and winning a Marketing award at the North West Tourism Awards 2011.

Fast Web Media June 2002 – Oct 2009

A digital agency initially focused on running its own football websites.

Content Editor/Senior Content Writer

Duties / Responsibilities:

●I was the lead writer on football websites 4thegame and Megasoccer, creating features, quizzes, newsletters and interactive content.

Achievements:

●Being involved with various key digital projects around major international football tournaments for clients like Nationwide and Carling, aimed to raise their profile.

Virtual Manchester Sep 2004 – Jan 2005

A small company who run www.manchester.com, I worked there for a few months when FastWebMedia were unable to employ me full-time.

Communications Officer

Duties / Responsibilities:

●Running the website and adding fresh content wherever it was needed, including setting up a new entertainment reviews section.

Education & Qualifications:

University Of Central Lancashire 1999-2002

BA (Hons) Journalism – 2:1

Salford University Professional Development 2013

Search And Social Media Foundation/Professional Courses

Google 2013-2014

Digital Analytics Fundamentals

Google Analytics Platform Principles

Open2Study 2014

User Experience For The Web

Writing For The Web

Online Advertising

Additional Information:

Full clean drivers license.

References available on request

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