Strategic Planning Marketing, Finance. Project Management

Paula K. Bachert

317-***-**** H acrqgr@r.postjobfree.com

317-***-**** C www.linkedin.com/in/pkbachert

Profile

Accomplished leader with a proven track record of consistently delivering strong financial, marketing and operational results. Recognized for a breadth of expertise that combines a strong analytical business perspective, financial acumen and highly developed interpersonal communication skills. Possesses an authentic leadership style and the unique ability to think strategically while leading implementation of complex and critical projects. Acknowledged change agent with proficiency in complex problem solving, sound decision making and effective relationship management.

Areas of Expertise

Strategic Planning

Market Planning & Analysis

Financial Planning & Analysis

Revenue Enhancement

Project Management

Performance Management

Selected Leadership Competencies

Strategic Planning and Analysis

Developed and implemented a growth-oriented, results-focused strategic planning process for a $400M organization that resulted in better integration of short-term objectives with long-range goals, stronger interdepartmental communication and improved linkage between action plans and performance management.

As part of a select team, formulated a five-year strategic plan for a $1B company that resulted in better integration between short-term operational plans and long-range strategic plans. Proposed strategic objectives and policy recommendations for corporate executives including development of strategic initiatives, situational analysis and market segment plans.

Directed and led the strategic and operating planning processes for two business units ($100 - $300M) resulting in timely detection of industry trends and market issues, a stronger link between action plans and financial performance, identification of short-term progress toward annual objectives and greater emphasis on performance management and accountability for generating long-term shareholder value.

Project Management

Key participant in turning around a distressed business unit following an unsuccessful systems conversion. Over $300M in revenue was at risk.

Served as Executive on Loan for one year to the Indianapolis Motor Speedway to chair the Red Bull Inaugural Indianapolis GP Local Organizing Committee, ensuring over 70,000 race fans and city residents enjoyed a spectacular weekend during the first international motorcycle race held in Indianapolis. Coordinated volunteer ambassadors to greet race fans arriving at the airport from all over the world and provided entertainment for race fans by spearheading three community events.

Co-chaired a team that designed a new customer bill for Indiana Bell that was selected as the Ameritech regional standard bill. Tested and implemented the new bill with no interruption in delivery of customer bills or cash flow.

Promoted the importance of continuous field sales training for over 140 B2B sales representatives which resulted in greater involvement by the Regional Sales Managers in day-to-day coaching of the representatives and the eventual hiring of a professional sales trainer.

Revenue Enhancement / Fiscal Accountability

Generated $4M in sales by organizing trade shows in twelve different cities over a two year period, showcasing the company’s eight proprietary brands and involving 80+ vendors.

Provided marketing and analytical support for a sales promotion that generated $3.3M in sales and created 2,961 new points of distribution for key product lines.

Increased market share of ATV parts sales through state-by-state analysis on parts sales compared to new unit sales and identifying target states foe increased sales emphasis.

Increased sales of a new brand of motorcycle apparel by $500K or 10% in one year through analysis of sales trends, sales promotions and enhanced sales training.

Improved bottom line results by $30M at USA Group by:

Evaluating the business plans of four subsidiary organizations.

Examining fundamental business propositions and core competencies.

Conducting market and competitive analyses.

Recommending market segmentation strategies, organizational design changes and divestment decisions.

Directed a billion dollar operating budget to ensure financial performance supported corporate operational and strategic goals.

Career Summary

Zounds Hearing NW Indy 2013 – 2015

Owner

LDI, Ltd., Indianapolis, IN 1998 – 2012

Vice President Business Information

Vice President Strategic Planning and Market Development

Sallie Mae, Indianapolis, IN 1994 – 1998

Vice President Strategic Planning

Director Business Development

Manager Business Development

AT&T, Indianapolis, IN 1979 – 1994

Director, Corporate Budgets (Ameritech Indiana)

Manager, Strategic Planning (Indiana Bell)

Manager, Controllers Operations (Indiana Bell)

Assistant Manager, Market Management (Indiana Bell)

Education / Professional Development

MBA Marketing & Finance, Northwestern University, Kellogg School of Management

B.S. Commerce & Business Administration, University of Illinois with Honors

Northwestern University Executive Development Course

Williams College Executive Development Program

Ardath Burkhardt Leadership Development Series

Affiliations

Current: Aspire Indiana Board of Directors, Executive Committee Secretary

United Way of Central Indiana – Agency Evaluation Volunteer

Past: Aspire Resource Development Committee Chair

Children’s Museum and Indiana Repertory Theater – Fundraising

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