Marketing/Event Coordination Director

RENEE VALDOV

*** **** ***** #* ***** Little Rock, AR 72116 501-***-**** ******@*****.***

PROFILE

Accomplished marketing, public relations, and advertising leader with extensive experience designing and executing multi-media marketing strategic programs from concept through production to ongoing execution. Demonstrated expertise working closely with management leadership and cross-functional teams to accomplish corporate product, service, and financial objectives and directing/advising clients on branding strategies as well as providing hands-on execution. Skilled in partnership development, contract negotiation, budget development, special event management, and program planning and execution. Expertise in print, online, electronic, and direct mail and social media campaigns as well as television and video production.

Served with distinction in the U.S. Marine Corps.

Certified Program Planner, Marine Corps Base, Camp Lejeune, NC (2006)

CAREER HIGHLIGHTS

Chief Marketing Officer: Served in this capacity for a variety of corporations and responsible for all aspects of multi-media programs, branding strategies, and marketing plan development and execution. (Chris H. Olsen & Companies, Historic Villa Marre, Lazenby Law Firm, RWL Investments).

Book Development & Publishing: Managed all aspects of the production of a lifestyle book, Five Seasons including attaining a publisher and directing the design, publication, distribution, and marketing the book. Sold all first edition copies and secured full production of the second edition via a second publisher. Delivered complete project at $2/book below target budget. (Chris H. Olsen, 2012).

National Branding Campaign: Transformed and launched a local gardening expert and television personality into a nationally known, in-demand lifestyle speaker. Results included a high profile digital billboard placement in Times Square (NYC) Christmas 2013 and syndication in 158 stations in 18 markets including a #3 market. (Chris H. Olsen, 2013 – 2014).

Performance Improvements: Recruited and within six months improved venue performance following five years of deficit operations. Also campaigned and raised funds as well as gaining approval by multiple entities for some significant repairs (including repainting exterior) on the building which is on the National Historic Registry. (The Historic Villa Marre).

Executive Proxy: Represented the CEO and served as an Associate Producer in charitable organizations, events, and sponsorships (the Children’s Miracle Network, Make a Wish Foundation), and local agencies and positions at the highest levels of state government. Negotiated all marketing and sponsorship contracts and provided hands-on assistance with planning and management of key logistical activities (site development, equipment, staging, seating, parking), volunteer recruitment and training, and marketing/promotional program development. (Dukefest, Inc., 2007 – 2008).

Innovative Programs: Designed and established a new program to improve the quality of life for single Marines. Scope initially included the full development and management of two recreational centers (Kaneohe Bay, HI/Camp Lejeune, NC). Worked closely with the Sgt. Major of the Marine Corps and with other Army, Navy, and Marine Corps Senior Enlisted to develop the four tiered program. Oversaw the design/execution of marketing and promotional programs, extensive community outreach, development of activities, operations of centers, and recruitment/training/management of both professional and volunteer staff. Program originally served 20K+ and now currently serves 1500 enlisted personnel per month. Ultimately developed five recreational centers with 150 staff based on proven success of initial template. (U.S. Marine Corps, 1995 – 2006).

CORE COMPETENCIES

Analytical/Problem Solving Social Media Marketing

Entertainment Media & Public Relations

Brand Communication Contract/Partnership Negotiations Budget & Financial Control

Television & Video Production Storyboarding Government & Partner Relations

Online Publishing Protocols/Content Admin

PROFESSIONAL EXPERIENCE

CONSULTANT, MARKETING & COMMUNICATIONS NORTH LITTLE ROCK, AR 2007 – PRESENT

Provide professional marketing, communications, and advertising services to a portfolio of clients in diverse sectors. Serves as Chief Marketing Officer both within client organization and externally with their partners, vendors, and customers. Designs and executes plans delivering to revenue, operational cost, and branding objectives.

KEY ENGAGEMENTS

Lazenby Law Firm, Director of Marketing (2014 – Present)

RWL Investments, Director of Sales & Marketing (2013 – Present)

The Historic Villa Marre, Director of Event Planning & Marketing Specialist (2013– Present)

Chris H. Olsen, Chief Marketing Officer for Personal Brand (Home & Garden Guru, Designer, Author, TV Personality, Public Speaker) & Businesses (Botanica & Plantopia Nurseries & Specialty Store) (2010 – Present)

Strega Marketing Group, Media Strategist (2008 – 2011)

STRATEGIC PROGRAM MANAGEMENT

Manage the daily activities of program execution including setting expectations, monitoring budget, establishing timelines, organizing meetings, and creating and delivering weekly status reports to executive leadership teams.

Design and produce presentations, proposals, and other communications for key stakeholders in support of strategies.

Develop and manage marketing/sales plans, operating budgets, and revenue forecasts to achieve corporate objectives.

Meets with key clients and assists sales in maintenance of relationships and negotiating/closing deals.

Represents clients at trade association and other industry meetings and forums to promote products.

Marketing, Branding, & Advertising Programs

Develops and implements marketing and sales plans/forecasts to achieve corporate objectives for products and services.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Plans and directs all aspects of the design and execution of multi-media advertising and promotional strategies and programs: print, online, electronic, and direct mail media.

Develops branding strategies and direct branding programs and is a key contributor to the generation of new brand concepts, brand stories, and name generation.

-Analyzes a client’s brand architecture and developing alternative brand architecture scenarios.

-Identifies, audits, and analyzes key, relevant business and branding issues and trends.

-Develops strategies focused on website traffic growth, website user experience, and advertising revenue.

Collaborates closely with client-facing account teams on client program strategy and execution.

Media Partnership Development & Management

Uses interactive media research tools to identify and develop proactive recommendations on new partners and/or promotional opportunities.

Collaborates with media partners and direct execution of plans to ensure alignment with corporate objectives.

Develops strong working relationships with the media sales community as the point person for day-to-day needs and account maintenance for all active media campaigns:

-Collect pertinent media outlet background information such as demographics and psychographic data.

-Work with sales reps to develop new tactics (placements, creative units) to improve performance of clients’ advertising.

-Collaborate with partners to explore new opportunities and strengthen relationships.

Creates and tracks campaign metrics and analyze results including evaluation of partners for ROI.

Analysis & Research

Conducts program-specific research and partner/supplier negotiations to create viable project proposals.

Manages and conducts both quantitative and qualitative analysis of primary market research.

Researches and monitors market trends/behavior, marketing program performance, competition, marketing activities, and sales results to assess progress, results, compliance, and shifting requirements and conditions.

Monitors portal and public website analytics and reports to clients.

Identifies, analyzes, and audits products and services key business branding issues and trends.

Online & Video Content

Writes, edits, and publishes materials including website content and social media posts.

Proactively manages content on employee and agent portals.

Manages the production of video clips for internal and external audiences.

Operational Standards

Advises new and established businesses on formation and development of corporate and business structures including developing privacy policies and structuring commercial transactions.

Directs sales forecasting activities and sets performance goals in alignment with corporate objectives.

Develops departmental process documentation for training purposes.

Provides comprehensive database management.

U.S. MARINE CORPS

Single Marine Program Coordinator, Community Services (Civilian Employee, 1995 – 2006) Sergeant (1981 – 1987)

PROFESSIONAL DEVELOPMENT

U.S. Marine Corps Leadership & Management Courses: Total Quality Leadership, The New Supervisor, MASTR Course, The Supervisors Role in the HRO, Total Quality Leadership Coordinator, Certified Program Planner

HONORS & AWARDS

Marine Corps, Multiple Letters of Appreciation & Certificate of Commendation (1997 – 2006) Navy League, Letter of Appreciation (1997)

Marine Corps, Letter of Appreciation & Monetary Award for the Development of SMP Facilities (1997)

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