Carmen Sirianni
Mississauga, Ontario
905-***-**** (h), 416-***-**** (c)
acrmyw@r.postjobfree.com
Management
Professional Profile
Sales experience – 25 years in Retail, Wholesale, Distribution and Consumer Electronics
Six Sigma with extensive scope of responsibility, proven success and track record of delivering optimal results in high growth environments through initiatives that exceed operational performance targets and yield measurable outcomes
Strong communication, organizational and interpersonal skills along with proven negotiating abilities at top level, creating well established credibility and acceptance within the industry
Innovative concepts and ideas to maximize business profitability. Excellent customer relations and problem solving techniques
Strong human relation skills with ability to motivate and train personnel
Areas of Expertise
Operational Process Performance Management
Six Sigma Methodology Negotiation, Persuasion and Communication
Training and Leadership Development Problem Solving, Decision Making
Revenue Goal/Growth Attainment P&L Management
Strategic Planning and Leadership Customer Satisfaction
Professional Experience
Mobile Store Manager, Snapon Tool Mobile Store – Mississauga, Ontario 2010- Current
Responsible for operating mobile retail store
Providing both sales and customer service within assigned territory
Provide product information / training to local dealerships/shops
Meeting sales, margin and profit targets
Assisting in research and testing
Implementation of programs, promotions for products
Managing collections, inventory and providing weekly and monthly sales reports
Building strong customer loyalty and relationships with owners and staff
Operations/Store Manager. Tiger Direct-Vaughan Ontario 2007-2010
Responsible for the day to day management and operations of a $25M plus store
225% growth 2009/2010
210% growth 2008/2009
150% growth in first year 2007-2010
Responsible for 50 sales associates..
Improve the commercial performance of the store bt increasing its turnover and maximizing profitability
Achieving performance objectives, ie. store operations .HR, finance buying, customer care,logistics
Managing stock levels and making key decisions on inventory
Managing training and motivating staff to ensure efficiency
Dealing with staff issues, interviewing potential staff, conducting appraisal and performance reviews
Ensuring standards for quality customer service and heath and safety are met
Respond to customer complaints and comments
Updating colleagues on business performance, new initiatives and other pertinent issues
Director of Sales, Bankers Warranty Group, (Extended Warranty Programs) – Toronto, Ontario 2005- 2007
Responsible for overall coordination and functions along with leadership of sales activities of the business; reporting directly to EVP
Marketing directly to the Consumer Electronics and IT retails across Canada
Establishment of both annual and monthly sales objective in coordination with company’s business plan and strategic objectives. Providing annual sales and quarterly updates of achievement compared to plan.
Establish both market and target customers strategies
Co-ordination of specific objectives of sales plan with all functional departments of the company, including compliance, implementation and call centre activity
Responsible for developing the market, which includes sourcing and securing new and potential business
Build qualified pipelines of sales opportunities to achieve sales quotes
Liaison and co-ordination work with appointed accounts
Senior Business Development Manager, Ingram Micro – Mississauga, Ontario 2004 – 2005
Establish and develop business relationships with Regional and National accounts in the Consumer Electronic and IT Marketplace
Developing, promoting and managing retail channels within the CE Division
Engage and network with new vendors while developing opportunity buy-in with current Vendors
Cross promotion with existing Vendors Dell, IBM, Microsoft, etc.
Product planning, forecasting and contract processing
PSI reporting, weekly sell-thru reporting
Support existing and future long term marketing plans and strategic business objectives to ensure sell-in and sell-thru at Dealer level
Monitor pricing, budget and timelines along with developing/implementing solutions/programs with new vendors and E-tailer partners
Manage and exceed objectives and financial targets
National Sales Manager, Benq Canada – Toronto, Ontario 2003 – 2004
Recruitment/Orientation/Motivation and ongoing performance management of National Sales Force
Directed to the Consumer Electronics and IT Retailers
Allocation and alignment of sales territories and accounts
Client Management and Relationship development of key accounts, both National and Regional
Development of Sales Targets and Product forecasting, regionally and nationally and IT
Incentive Program development for key accounts
Review and direct printed and promotional advertising activities
Manage relationship with 3rd party logistics – Warehousing and Distribution
Account Manager CE/ME, Sony of Canada – Toronto, Ontario 1995 – 2003
Manage and maintain selling relationships with Consumer Electronic/Mobile Audio accounts
Manage and maintain forecasting requirements for key/strategic dealers
Provide on-site in-service/training for front line staff
Ensure that Sony product, promotion and POP materials are properly displayed and fully functional
Develop new business opportunities with new and existing Sony Dealers
Training and development of new sales staff
Promote and ensure market share with key dealers
Sales Representative, Alpine Electronics Canada – Vancouver, British Columbia 1987– 1995
Customer service/sales of Luxman home audio and Alpine car/mobile audio in 1991-93, B.C. lower mainland and northern territory
Promotion, marketing, advertising and merchandising for retailers
1993-1997 moved back to Toronto with Alpine
Training in-service support to retailers and front line staff
Increase market share thru model mix and promotions
Develop brand awareness thru sales promotion and media, radio/print
Implement sales strategies with dealers for growth
Education
Port Credit Secondary School, Grade 13 – Mississauga, Ontario
Business Administration 2 Year program, Sales Marketing 1 Year Program – Humber College, Toronto, Ontario
References
Available upon request.