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Sales Management

Location:
Cupertino, CA
Posted:
September 08, 2015

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Resume:

Edwin L. Holder

Home Tel: 408-***-****

E-Mail: acrlp0@r.postjobfree.com

Qualifications

Solid project management skills with the effective combination of assuming multiple responsibilities and innovation to consistently meet objectives. Able to cultivate positive relationships by offering service beyond expectation. Strong analytical skills and expertise in using them to influence business decisions. Notable interpersonal skills; capacity to relate to all levels of management, staff, and customers. Recognized for outstanding work ethic, integrity, thoroughness, and commitment to corporate goals.

8/14-Present

Senior Financial Analyst, Apple, WW Operations, NPI Finance, Cupertino, CA

-Collaborate with Operations, Marketing, Engineering and Services to develop cost projections for New and Sustaining products.

-Track product cost through various new product stages and lead the process to document and close the cost reduction action items by partnering closely with cross functional groups.

-Present to Senior Management at product cost reviews on a regular basis and lead key discussions including key drivers for product cost movement.

-Evaluate impact of changes in supply chain (i.e., cost supplier mix, volumes) on cost through what-if analysis.

-Partner with GSMs to understand, track and manage material cost changes.

-Ensure alignment of non-material cost items (E&O, Freight, Scrap & Rework, Tooling,etc) to product roadmap

4/10-8/14

Finance Business Mgr, Cisco Systems, Supply Chain Finance, San Jose, CA

- Partner with senior management and finance teams to create annual Headcount, Equipment, IT & Capital expense budgets for $140M organization.

- Lead/support forecasting, reporting, business planning and business reviews.

- Drive business results by providing team with clear insights into drivers of revenue, costs, inventory management, market trends, risks, and opportunities.

- Revamped monthly financial reporting and analysis process. Prior to process improvement forecast accuracy was +/- 8% of Target, after process implementation forecast accuracy has been +/- .5% for 9 consecutive quarters.

- Leader to cross-functional teams by educating team members, ensuring accurate and timely deliverable completion, driving process improvement and taking ownership of results.

- Perform FP&A month/quarter end financial close processes. Distill and aggregate insights that predict and explain key movements & risks.

-Spearheaded initiative that overhauled equipment expense management process which resulted in reducing equipment spend by 68% over a 3 year period and ensuring forecast accuracy.

- Led multi-year strategic financial planning and drove structure and rigor in portfolio investment prioritization decisions, freeing up 10%of Overhead budget towards new innovation and investment projects.

-Recognized by SVP for key role in critical Supply Chain initiative which saved Cisco $8M annually.

-Created financial modeling frameworks showing benefits of offshoring key activities, resulting in $6M annual savings.

4/08-4/10

Finance Business Mgr, Cisco Systems, US Service Provider Sales & Service Finance, San Jose, CA

Managed financial and business operations for sales & service account teams. Accountabilities included forecasting, capital and operations management, process design and improvement, sales incentive modeling and decision support for AT&T, Cisco’s largest account.

-Going beyond "support" and continually influencing the business to execute better decisions through high data quality, analysis, insights, and clear recommendations.

- Responsible for weekly, monthly, and quarterly consolidation, analysis, and forecasting of Segment bookings.

- Developed strong working relationships with Finance partners in FP&A and Corporate Finance to provide them a holistic "story" regarding business performance across various channels.

- Launched and managed new process for addressing large complex opportunities, resulting in earlier sales engagement, shortened review cycle and improved accountability.

- Led the Sales Leadership team through the business performance in Weekly Business review meetings and proposed creative ways to achieve Sales goals.

-Coordinated with Sales Comp team for accruals and payouts for sales organization.

-Created quarterly stack ranking dashboard that clearly and accurately tracked sales goal attainment by individual, team, and region.

-Validated sales data for accuracy and consistency with the guidelines as defined in the compensation plan.

- Led financial assessment of sales compensation design and sales coverage changes.

-Provided support to Segment VP during annual plan, negotiations and presentations.

-Set, tracked, and managed and Sales Incentive Bonus targets for sales force management.

-Partnered with sales account teams and Revenue Accounting/FP&A to ensure deals could be booked and resolve issues that would prevent revenue from being recognized.

4/06-4/08

Senior Financial Analyst, Cisco Systems, US & Canada Sales & Service Finance, San Jose, CA

- Forecasted bookings (weekly/monthly/quarterly) for US & Canada Theater; activity included Storage/ Blade Orders, and rebate programs and miscellaneous bookings.

- Analyzed Bookings and assessed profitability by market segment, product, geography, and sales channel.

- Restructured incentive program with Channels and reduced rebates by $3.5M annually.

- Deployed Bookings and Sales costs targets across global and regional teams.

- Prepared Bookings, Market Segment, Discount and Top Customer information for WW monthly metrics review.

-Designed, distributed, and managed Economic Activity report that provided visibility into critical trends and business drivers; this report was specifically created for CEO use in discussions and presentations to White House officials.

- Managed Salesforce.com/pipeline forecast; validated accuracy of SFDC data, investigated and resolved discrepancies so data could be used in Weekly Forecast triangulation process.

-Identified opportunity to improve knowledge management process; led implementation of solution, resulting in improved collaboration, accountability and efficiency.

-Represented FP&A and liaised between finance and IT communities to formalize finance requirements and worked closely with consultants and developers to create systemized ERP solutions in Hyperion and Business Objects.

- Developed and provided user training in Essbase, Hyperion, and Business Objects.

- Led in the automation of key reports, which resulted in 25 hours of additional bandwidth monthly for the FP&A team and eliminated 20+ manual and redundant reports.

- Created quarterly metrics package that assists the account teams achieve operational goals: E:B, Productivity, Discount and Product Bookings, YoY growth and attainment to Plan.

- Provided support to team and internal customers including ad hoc analysis and special projects – restatements, funnel analysis, Top 20 products reporting.

- Provided support and process leadership to team as a technical resource for multiple systems: (Order Management Forecasting) OMF, Business Objects, Excel.

5/03 – 4/06

Marketing Operations Mgr, Hewlett Packard Technology Solutions Group (TSG), Cupertino, CA

- Drove implementation and utilization of Marketing Resource Management (MRM) tool across business group. This was the first automated tool used in the organization to understand and manage Marketing spend.

-Defined business requirements, functional specifications use cases and lead implementation of the Marketing Resource Management (MRM) application leading to increased visibility on cost drivers.

- Analyzed marketing data and surfaced and communicated issues and opportunities.

- Created metrics dashboard that led to an understanding of key drivers and enabled organization to best target marketing program spend and optimize ROI.

- Evangelized and led training sessions to educate and update users on tool functionality.

- Set strategic and operational guidelines for offshore marketing support team of 5 people..

7/00 – 5/03

Financial Analyst, Hewlett Packard WW Enterprise Systems Group (ESG) Finance, Cupertino, CA

- Responsible for the collection, consolidation, analysis, and reporting of financial information used by WW Sales Operations management and ESG controllership for planning and control.

- Engaged in competitive and market analysis resulting in increased visibility on competitive benchmarks.

- Developed and tracked comprehensive set of IT Financial and Operational Metrics (i.e. Investment vs. Maintenance) to measure actual results against goals for strategic transformation initiatives.

- Ensured expenses were booked to the correct department and account, booking accruals, expense control and analysis, and headcount reconciliation and analysis. Lead the month/quarter end investment/expense and headcount reporting process to report accurate and timely results for management use.

- Educated managers regarding financial policies, possible audits issues, processes, financial reports, and business controls.

- Served as financial liaison in the investigation and assessment of risks involved with 3rd party partnership and provide in-depth analysis of related costs and returns. Analysis includes evaluation of the 3rd party’s financial condition, proposed HP expenditures, ROI, and justification of the investment. Worked with the contract analyst and manager to ensure that contract complies with business controls.

Skills and Knowledge

MS Excel, MS PowerPoint, MS Word, MS Access, Business Objects, Hyperion, Siebel (MRM), Essbase, Longview, Salesforce.com, Oracle, Tableau

Education

1996-2000 Boston University Boston, MA

B.S., Business Administration

Major in Finance



Contact this candidate