Carol Heller

Top-producing business manager with experience in strategic planning,

development and leadership in tiered sales organizations and with partners across

a multi-cultural, multi-lingual territory. Ability to bring together diverse personalities

and views to effectively meet business requirements. Strong financial, analytical

Summary and management credentials. MBA Degree. Fluent Spanish. Conversational

German and Portuguese.

Columbus

January 2013 June 2015 Ft. Lauderdale, Florida

Director of Marketing Columbus Business Solutions

Work with Product Directors, Strategic Solution Partners and local Marketing

teams to lead the go-to-market and communications strategy for B-to-B sector for Pan-

Caribbean region, including solution and country launches.

Develop and drive Digital Marketing and Content strategy and campaigns.

Evangelize and Implement market automation process and tools.

Develop market communications materials including brochures, datasheets,

customer case studies as well as managing branding guidelines.

ECI Telecom

April 2008 November 2012 Ft. Lauderdale, Florida

Director of Marketing Americas

Developed marketing strategy for the Americas Region (including United

States, Caribbean, Central and South America).

Designed, developed and executed marketing programs, advertising, public

relations, digital programs, webinars and trade show participation to support the sales

and distribution of products. Integrates social media (Linked-in, Facebook, Twitter) with

all programs.

Worked with Eloqua and Siebel systems to ensure closed-loop

marketing.

Ensured effective marketing results and achievement of marketing objectives

within designated budget.

Provided strategic direction for the region on new product launches and

associated marketing plans. Identified showcase customers in each target market to be

used to provide credible references for new products and services.

Carol Heller Consulting

November 2006 April 2008 Boca Raton, Florida

Marketing Communications Consulting for technology and service companies. Projects

included: New product launch, Collateral development,Tradeshow strategy,

Public Relations plan, Website architecture/ copy, Meeting Planning

CopperCom

June 2001 October 2006 Boca Raton, Florida

Director of Corporate Marketing

Directed and managed all aspects of a corporate marketing

communications

organization.

Responsible for the development of marketing strategy, creation and

implementation of a brand strategy and brand consistency program, message

development and dissemination, web communications, industry analyst program,

public relations program, customer relationship marketing, corporate events and

trade shows, sales tools and collateral development and demand generation in

support of all customer segments, product, service and channel requirements.

Operatonalized the companys corporate communication and activities plan

oversaw marketing programs to include trade shows, public relations, corporate

Web site, direct mail, advertising and customer success stories.

IBolsa, Inc.

April 2000 April 2001 Boca Raton, Florida

Chief Marketing Officer

Defined marketing strategy including branding, product and market

definition, public relations, advertising, and promotions.

Closed co-marketing agreement with Terra Networks featuring iBolsa as

the broker in the Financial Channel. Negotiated with PSINet on a services-in-

exchange for equity agreement.

As part of the management team, participated in decisions regarding

company strategic and tactical direction, financial impact, personnel and

partnerships/alliances.

Netscape Communications Corporation/Sun-Netscape Alliance/ I-

Planet

July 1998 - April 2000 Boca Raton, Florida

Director of Marketing; Latin America Region

Developed and implemented the Marketing Strategy for the region including

public relations, advertising, events, local testimonials and partner recruiting.

Primary spokesperson for the region with US-based and local press in Brazil,

Mexico, and Colombia.

Developed and supported Channel partners. Responsibilities included

channel recruitment and certification, sales and operations.

Digital Equipment Corporation

November 1980 July 1998

Promoted rapidly through a series of increasingly responsible positions with this $14

billion technology development/manufacturing/sales corporation. Received numerous

commendations for exemplary performance including the corporations Circle of

Excellence Award in 1993 and three DEC100 Club Awards.

Education

Master of Business Administration, Northeastern University, 1980

Bachelor of Arts, Psychology, Cornell University, 1978

Professional Education including training in product technologies,

Continuing

sales/marketing, leadership development, communications and executive development.

Other

Volunteer at Boca Raton Regional Hospital Emergency Room (Feb 2013 current),

Millpond Book Club President (2009-current), USTA 4.0 Womens Captain (2005-2014),

Organized Team for Susan G. Komen Race for the Cure (2010), Volunteered at

Project Graduation - Spanish River HS (2006-2011).

Carol Heller, acrk8u@r.postjobfree.com, 561-***-****

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