George R. Kelley

** ******* ****** 843-***-****

Daniel Island, SC 29492 acrhzk@r.postjobfree.com

Career Focus

Pursuing a Senior Executive position where I can fully utilize my broad and extensive experience in leadership, culture and change management as well as my strong ability to communicate visionary, strategic direction and application of operational best practices. It is important that I leverage my expertise to enhance the productivity results and activities utilizing available technologies and methodologies to develop effective processes and procedures and improve corporate operating performance and financial results with a trusted and respected global manufacturer.

In Brief

Offering a bachelor’s degree and 30+ years of professional experience in leadership and management to achieve corporate goals through:

-Reducing costs 25% and increasing revenue by 12% in under 2 years’ time

-Improving margins by 7% by improving productivity and sales-mix optimization

-Reducing inventory levels by >$10M and reduced SKU count by 20%

-Launching a new national brand campaign

-EBITDA improvement from a loss to a positive $34.6M in 3 years

-Reducing inventory expenses ~ 51% while improving customer performance metrics

-Improving inventory turns from 2.9 to 9+ or 32% as a result of a new forecasting process

-Reducing SG&A from 25% of sales to 14%

-Expanding distribution at: The Home Depot, Lowe’s, Sam’s Club and Lumber Liquidators

-Vastly improving market share from 16% to 32%

-Successfully expanding and managing of retail private label brands and OEM opportunities

-Successful SAP implementation

Specialized Expertise in:

o

Revenue and Margin Growth

Change Management

Forecasting and Budget Allocation

Business Process Optimization

Process Management

Brand and Private Label Strategy

P&L Reporting and Budget Management

KPI Measurement

New Business Development

Talent Acquisition and Retention

Leadership and Coaching

Corporate Restructuring

C-Suite Key Account Connectivity

Channel Partner Development

Professional Associations

North American Laminate Flooring Association (NALFA) Director (2012 - 2014)

Board of Directors Charleston Metro Chamber of Commerce; Manufacturers Council (2003 – 2005)

Metal Service Center Institute and US Cutting Tool Institute Member Since 2002

Abby's Friends a non profit charity for juvenile diabetes Director Since 2008

First Tee of Greater Charleston- Committee member since 2014

Professional Experience

Kronotex USA, Barnwell, SC (May 2012 to Dec. 2014)

President and CEO – Directly responsible for delivering laminate flooring on time and on budget in 2014 and achieving ISO 9000 certification throughout 550K sf facility employing >180 people.

Lead and manage the 5 departmental VPs and Directors (Sales, Marketing, Accounting, Operations, Quality).

Integrally involved in the development of the strategic and tactical annual business plans for all departments

Lead the expansion of a $30M paper treating plant, a strategic move toward vertical integration

Increased sales in North America from $130M to $145M in under two years

Increased sales and negotiated improving the product mix at major box retailers:

Lowe’s

Home Depot

Sam’s Club

Lumber Liquidators

National Dental Systems, LLC – Dental Smart, Charleston, SC (Nov 2010 to Feb 2012)

Consultant, Acting CEO, Member of the Board of Directors – Directly responsible for connecting Private Offering Memorandum with high net worth individuals and private equity investors.

Created business plan and marketing strategy

Developed collateral and benefits program, then implemented strategy for talent attraction of key personnel required

Successfully secured funding from a private equity group representing a 45% ownership stake

Helped create a joint venture option whereby Dentists can secure ownership in an individual practice

Corporate location and JV practices launched in the second quarter 2012

PERGO, Raleigh, NC (Feb 2007 to Sept 2010)

President and CEO, Member of the Board of Directors – Directly responsible for strategic direction of the North American organization including production plants in Garner, NC and Montreal, Canada, for a combined 1M+ sf manufacturing, automation and distribution facilities.

Lead the integration of two independent companies (PERGO, Inc. and Uniboard, Canada), resulting in >$25M in cost reduction synergies and headcount reduction from 510 to 336.

Increased revenue from $235M to $388M from 2007-2009

Restructured the NA organization, with direct reports within the functional areas of:

Operations, Finance, Sales, HR, Logistics, Marketing and Purchasing

EBITDA improved from a negative -$29.2M in 2006 to +$34.6M in 2009

Reduced inventory expenses from $81M to $40M while improving customer performance metrics

Inventory turns improved from 2.9 to 9+ as a result of a new forecasting process

Reduced SKU count by 28%

Reduced SG&A from 25% of sales to 14%

Launched a new national brand campaign

Expanded distribution at: The Home Depot, Lowe’s, and Sam’s Club

Market share exploded from 16% to 32%

Developed distribution throughout Canada and Latin America with national accounts and wholesale distributors

Gross margin improved from 11% to 24.5% as a result of a go to market strategy that included the re-launch of the Pergo brand and the successful expansion and management of retail private label brands and OEM opportunities

These strategies lead to full capacity utilization in 2008 and 2009

Bohler Uddeholm Specialty Metals, Inc., South Boston, Virginia (Jun 2000 to Dec 2006)

President, Member of the Executive Board – Directly responsible for protecting the interests of Austrian-based global leader through improving the performance of manufacturing and distribution of tool steel, high speed steel and nickel based alloy steel in a 200K sf facility employing 89 people.

Increased sales 37.5% from $30M to >$80M

Negotiated long-term contracts with national companies including:

GE Power Generation Division

GE Aerospace Division

Bosch

Kennametal

DoAll Saw

Zapp USA, Summerville, SC and Dartmouth, MA (Oct 1992 to May 2000)

President, Member of the Board of Directors – Directly responsible for leading a privately-held, German-based international leader of specialty metals manufacturer to improve and expand the production and distribution facilities for two regional plants, Summerville, SC and Dartmouth, MA.

Negotiated state and local tax incentive packages

Directed revenue and net income growth of more than 400% over 7 years

Developed, negotiated and executed on long-term contracts with key customers in:

Anco (Automotive)

Trico (Automotive)

Synthes (Medical)

Zimmer (Medical)

Stanley Tools (Hand Tools)

Production Efficiency Company, Inc., Mississauga, Ontario, Canada (Jul 1989 to Sept 1992)

Midwest Sales Manager – Directly responsible for leading sales of metal processing equipment across the region assigned.

Carpenter Technology Corp., Reading, PA (Mar 1980 to Jun 1989)

Special Accounts Manager – Directly responsible for sales in support of the leading domestic producer of specialty steel.

Leading domestic manufacturer of Specialty Steels

Relocated from Mansfield, MA to Minneapolis, MN, then to Chicago, IL

Education and Training

University of Massachusetts, Amherst, MA (1980)

Bachelor of Science – Marketing and Management

Six Sigma Green Belt – 2003

General Motors Synchronous Organization – 2000

Karras Effective Negotiating Seminar and Training – 1995

Financial Management, Executive Development – 1991

Xerox Professional Selling Course Completion – 1991

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