Social Media Management

Chelsea Stephens

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Qualifications Summary

oSocial media enthusiast, experienced in using Facebook to build online communities and to communicate event details

oStrong writing skills developed through both writing for public relations (press releases, pitch notes, presentations, etc.) and through undergraduate essays.

oCreative video blogger (vlogging) and editor; developed travel videos which garnered more than 1000 views

oConfident public speaker, with experience presenting information about social media to a variety of audiences

oStrong organization and leadership skills, demonstrated through creating work schedules and leading others in a retail environment

oPassionate YouTube user and annual attendee of VidCon conference; leader of the Lonewolves group, which contributed to the organization of networking activities for over 800 young adults attending the conference

Education

Post Graduate Diploma – Public Relations April 2014 – April 2015

Continuing Studies, Western University, London, Ontario

oGraduated with distinction – June 2015

oCourses of Study: Crisis Communications, Corporate Communications, Public Relations Writing, Media Relations, Design for Public Relations, Event and Project Management

Bachelor of Arts – Major in Dimensions of Leadership, Minor in Cinema Studies September 2009 – April 2014

Brescia University College, Western University, London, Ontario

oGraduated May 2014

oCourses of Study: Dimensions of Leadership, Speech and Forms of Oral Discourse, Film Studies, European Film, Film Theory, Screenwriting

Exchange Program – Media and Entertainment Management August 2012 – June 2013

Steden Hogeschool, Leeuwarden, Friesland, The Netherlands

oCourse Completed

oCourses of Study: Media and Relations, Media and Culture, Branding and Communications, Concept to Action: Marketing, Business Economics, Management Skills

Experience

Managing Director June 2012 – Present

The Lonewolves

oLeader of the Lonewolves team, dedicated to helping people attending conferences/conventions to network online before the event.

oKeep communication constant and entertaining on various social media platforms, resulting in new members, and better information for current members.

oFacilitate meet ups and keep attendees entertained.

oLiaise with guests at conferences, contributing to the development of new relationships.

oUse networking strategies and interpersonal skills to share YouTube best practices and to gain powerful connections.

Consumer Lifestyle Practice Groups Support January 2015 – April 2015

MSLGROUP Toronto

oFormerly Social Digital & Corporate Practice Groups Support

oWork with Social Digital and Consumer teams on projects ranging from new business acquisition to blogger programs

oAssist with office reception duties and organization of products

oCreate or edit media lists and trackers. Use these lists to send various products to influencers and media.

Student Ambassador September 2013 – April 2014

Brescia University College, Western University, London, Ontario

oEnthusiastically and accurately presented Brescia’s campus and programs to prospective students.

oShared Brescia’s rich historical background with students and parents in an entertaining format.

oPromoted the benefits of Brescia’s exchange program to prospective students.

Co-Communications Officer September 2013 – April 2014

Brescia Residence Council, Brescia University College, Western University, London, Ontario

oEnsured consistent and engaging communication within residence through the creation of a Facebook page, YouTube account, and various other social media pages.

oEnsured that social media profiles were up to date in order to keep those living in residence informed of events put on by the residence council and sharing information from the residence manager.

Sales Associate November 2010 – August 2012

Addition-Elle #4582, Wellington Commons, London, Ontario, Canada

oUsed interpersonal communication skills to engage and assist customers in order to help them find clothes to suit their personalities

oCompleted daily cleaning tasks in a thorough and accurate manner to assist in store maintenance and upkeep

Group Leader July 2008 – August 2012

Dorchester Playground, The Municipality of Thames Centre, Dorchester, Ontario, Canada

oUsed creative skills to develop new activities in order to keep children between the ages of 4 and 12 entertained and engaged.

oUsed problem-solving skills to adapt to consistently changing situations.

oAdhered to a pre-planned schedule on special theme days using time management skills.

oApplied knowledge of first-aid to children when required to keep them safe and calm.

oHelped oversee a large group of children on weekly trips to the community pool to promote physical activity

oWatched and cared for small groups of children on longer outings (field trips)

Public Speaking Experience

Featured Speaker

The London Economic Development Corporation 2014

The Don Wright Faculty of Music, Western University 2014

Ministry of Economic Development, Trade and Employment 2014

The Provincial Inter-ministerial Council (PIC), special presentation 2012

Ontario Police College, Management Meeting, Aylmer, Ontario, Canada 2012

oSpoke to groups ranging from a small management team to over 200 government employees

oDiscussed a variety of topics including best practices for YouTube, Facebook, Twitter, and LinkedIn, how to make campaigns on those platforms more effective, social media in law enforcement, how social media can be used in the manufacturing sector, and social media for Millenials

oAnswered questions both from in-person audiences and occasionally from viewers watching in real-time through a live stream

oAsked questions to get accurate and up-to-date information for future presentations

Guest Speaker

International Day of the Girl 2014, Brescia University College 2014

The Flair Conference, Brescia University College, London, Ontario, Canada 2012

The Provincial Inter-ministerial Council (PIC) meeting at the Ontario Police College 2012

oEngaged audiences with informative speech about various topics including community development through social media, and social media in law enforcement

oSpoke to audiences ranging from 13-year-olds to experienced government professionals

oSpoke to groups ranging from 15 people to over 60 people

oAnswered questions and shared information in order to further engage audience members

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