Marketing Manager

WRITER & EDITOR

*** **** ******** ***. ***** • New York, NY 10002 • 917-***-**** • ****.*****@*****.*** www.tobielkin.com • www.linkedIn.com/in/tobielkin • www.twitter.com/tobielkin

PROFESSIONAL EXPERIENCE

eMARKETER Director, Market Insights, January 2014 – July 2015 Senior Digital Strategist, May 2013 – December 2013

Writer/Interviewer, October 2008 – May 2013

•! Researched and wrote reports on branded content, marketing automation, consumer package goods, mobile, ecommerce, social media, and video trends.

•! Conducted in-depth interviews with 800 + senior marketing executives, including C-Suite leaders in a variety of industries: auto, healthcare, media & entertainment, retail, and tech. Contributed qualitative reporting to annual Digital Ad Spending Benchmarks by Industry report and forecast series, 2012-2015.

•! Launched interview series featuring 75 + CMOs and senior executives from companies including Adobe, Dell, EMC, Google, L’Oreal, Macy’s, Procter & Gamble, SAP, and Subway.

•! Appointed by chairman to launch and manage 45-member customer advisory board which offered insights on product usage and forthcoming features. Members included Cisco, Facebook, Google, and HP.

•! Produced, directed, and edited series of video interviews with clients featuring senior marketers from Fortune 500 companies including Amazon, GE, Mondel!z, and Unilever for http://www.emarketer.com. Crafted text-based interviews with clients highlighting specific use cases.

•! Developed video and content marketing strategy recommendations for editorial and marketing teams at the CEO’s request.

FREELANCE EDITORIAL CONSULTANT, May 2007 - Present

•! Reported and wrote features and profiles for CMO.com, eMarketer, The Associated Press, The Huffington

Post, MediaPost Communications, Narratively, and The Lo-Down.

•! Wrote and edited blog posts, commentary, consumer guides, interviews, video scripts, email and web

copy for corporate clients including AOL, Check Point Software Technologies, Glow (digital marketing agency), and Fox Interactive Media.

FIRST WIVES WORLD, Founding Editorial Director, Online Startup, May 2007 – March 2008

•! Worked with company principals and branding agency to develop editorial mission and content strategy

for site catering to women going through divorce.

•! Recruited, trained, managed, and edited 12 bloggers; cultivated relationships with, assigned, and edited

20 financial, legal, spiritual, family, and health experts.

•! Wrote copy promoting original video programming.

MEDIAPOST COMMUNICATIONS, Executive Editor/Editor-at-Large, January 2004 – May 2007

•! Reported, wrote, and edited for Online Media Daily, an email newsletter for media buyers and planners

with a circulation of 100,000 subscribers; wrote daily column Just An Online Minute.

•! Conceptualized, assigned, and edited feature stories for MEDIA and OMMA (Online Marketing, Media &

Advertising) monthly magazines. Managed six staffers and interns; recruited and worked with 10 +

freelance contributors for MEDIA and OMMA magazines.

•! Served on the management team, set editorial agenda, assisted with conference programming, and moderated panels.

ADVERTISING AGE, Technology Reporter/Interactive Editor, August 1999 – December 2003

•! Reported on marketing strategies in the technology, interactive marketing, and media sectors.

•! Consistently broke news about the marketing campaigns of leading tech and media companies.

•! Cultivated hundreds of sources; pitched and wrote long-form features.

ADDITIONAL EDITORIAL EXPERIENCE

FULL-TIME FREELANCER: Robb Report, TWICE (This Week in Consumer Electronics), and others, 1998-1999 BRANDWEEK, Reporter (Technology), 1998

DEALERSCOPE: CONSUMER ELECTRONICS MARKETPLACE, Sr. Editor (Retail and Tech), 1994-1997

ASSOCIATED PRESS, Reporter (General Assignment, Breaking News, and Features), 1991-1994

MEMBERSHIPS & COMMUNITY INVOLVEMENT

SEWARD PARK CONSERVANCY, Communications Strategist, Board Advisor, October 2014 – Present

•! Manage strategic communications and social media, liaise with elected and NYC Parks Dept. officials.

•! Promote and coordinate citywide It’s My Park Day volunteer day, and special events.

•! Identify donors, funding sources, edit grant applications, and draft newsletters.

Professional Associations:

New York Women in Communications (programming committee), New York Press Club, and Society of Silurians

Volunteer Work: Public Member of Community Board 3’s Parks, Recreation, Cultural Affairs, & Waterfront Committee; member, SPaCE Block Association and Friends of the Lower East Side; mentor, Girls Write Now; friendly visitor, Jewish Guild for the Blind

EDUCATION & CERTIFICATIONS

Project Management Certificate – NYU School of Professional Studies

MA – Political Science/Political Theory – University of Massachusetts, Amherst, MA BA – Political Science, Graduated Cum Laude – Goucher College, Towson, MD

More information on Tobi Elkin available on www.tobielkin.com

Contact this candidate