Experienced Marketing Professional
Resume:
JOY PETRILLI
Experienced Marketing Professional
MARKETING
Over 13 years of progressive experience in many facets of traditional and inbound B2B marketing. SKILLS
• Marketing strategies & lead-generation campaigns • Hubspot Inbound Marketing Certification
• Corporate communications • Multi-channel marketing
• Sales collateral & support • Constant Contact MailChimp
• Microsoft Office Suite • Adobe Dreamweaver InDesign Photoshop (intermediate)
• Tradeshows & conferences
PROFESSIONAL EXPERIENCE
Aptys Solutions Norcross, GA Dec. 2009 – Mar. 2015 Vice President, Marketing & Employee Relations
As a member of the original team hired I wore many hats within the company, but was specifically accountable for defining and executing the marketing and PR strategies for launching and driving recognition to this start-up company as well as performing duties related to employee relations.
• Created brand awareness and market presence through multi-channel marketing efforts
• Implemented aggressive PR strategies which resulted in placement of multiple featured articles from top industry publications and research analyst reports in the first year of company’s existence
• Developed, launched, and maintained company’s inaugural website and relaunched website redesign in 2014 in three months
• Designed and created marketing materials for sales, tradeshows, and company executives
• Managed all marketing initiatives including, e-marketing and social media campaigns, website development, vendor and media relations, internal and external communications, tradeshows and customer conferences
• Managed employee/corporate communication, new hire/termination paperwork, implemented and maintained group health insurance, employee 401k plan, and worker’s comp Goldleaf Financial Solutions Brentwood, TN Mar. 2001 to Jan. 2009
(fka Private Business Inc, PBI, and PBiZ and has since been acquired by Jack Henry & Associates) Goldleaf was an $82MM company with over 350 employees and 80+ sales reps. Director, Marketing Services (October 2006 – January 2009) Responsible for collaboration with the EVP of Sales & Marketing, in managing, developing and measuring strategic thought leadership marketing programs designed to achieve growth goals, enhance the brand, build relationships and drive new sales activity for the group.
• Managed a professional team of graphic designers, writers and project managers responsible for writing, designing, and executing effective marketing collateral and lead-generation campaigns (direct, database, telemarketing, email etc…) from concept to completion for the company, its products, customers, and end-users
• Oversaw a consultative marketing services program which offered tailored direct mail campaigns
• Spearheaded training sessions with clients to educate them on successful marketing strategies for bringing product(s) to market to ensure successful product launch
• Directed logistics for all conferences and tradeshows Database Marketing Manager (June 2005 to October 2006)
• Managed Account Managers
• Key player in creating a centralized component within the Saleslogix CRM system for all marketing initiatives companywide, improving communication flow and adding an integrated sales & marketing tool for field reps and marketing department
• Identified targets and tracked response rates for each campaign initiated and made adjustments as needed based
• Promoted to Director, Marketing Services
*********@*******.***
304 Alexis Dr. Smyrna, TN
Joy Petrilli 615-***-**** *********@******.*** 304 Alexis Dr. Smyrna, TN 37167 Marketing Information Analyst (October 2002 to June 2005)
• Performed market analyses for sales team, clients and prospective banks using Atlas software
• Performed list segmentation for all marketing initiatives
• Coordinated multiple information systems such as Oracle and Saleslogix, to track and report on lead generation
• Promoted to Database Marketing Manager
Region Sales Assistant (October 2001 to October 2002)
• Relationship manager between clients and Business Development Managers
• Assistant to 20 sales reps throughout the country
• Planned and coordinated regional meetings
• Tracked sales activity through Excel report generation and maintenance Insurance Specialist (March 2001 to October 2001)
• Prepared, processed and followed up on credit and fraud insurance applications, quotes and binders
• Performed policy face changes, cancellations and reductions of coverage
• Took incoming calls to support both credit and fraud insurance questions The Franklin Chop House Franklin, TN 1995 – March 2001 Manager
Worked as a manger, bartender, and server throughout my years at Franklin Chop House. EDUCATION December 2000
BBA: Marketing
MIDDLE TENNESSEE STATE UNIVERSITY
Minor in Business Administration
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