Christopher Cook
Toronto, ON M4C1R2
Email: *************@*****.***
Telephone: 647-***-****
August, 2015
Manager
Re:Job Opportunity Application
As my professional experience, qualifications and passion for business align well with your job requirements; I would like to express my interest in applying to serve your organization. It would be an honour to be a part of your organizational team where I can contribute to the overall growth. I enclose herewith my résumé for your review and I am available for an interview.
Thanks for your kind consideration.
Yours sincerely,
CCook
Christopher Cook
Christopher N. N. Cook
Toronto, Canada 1-647-***-**** Email: *************@*****.***.
Sales & Marketing Executive
A proactive, enthusiastic sales leader with outstanding ability to manage time constrainsts and achieve deadlines. Effective communicator with excellent presentation and collaboration abilities in engaging stakeholders at all levels internally and externally to achieve goals. Marketing leader, experienced in developing and promoting product awareness to enhance brand profitability.
PROFESSIONAL EXPERIENCE:
GLAXOSMITHKLINE
Consumer Marketing Executive North & South Carribean 2011 - 2015
Provided marketing support in the North and South Carribbean region for 3 prevalent beverage brands (Lucozade, Ribena, and Horlicks).
Executed promotional activities in the region to enable sucessful reduction of expiring inventory.
Developed and activated consumer promotions in North and South Caribbean islands to enable Beverage Brand growth by 35% in each market.
Increased Point Of Sale visibility in modern channel for Beverage brands in all markets by 80%, therefore increasing brand awareness.
Executed Ribena trade promotion to stimulate growth by 33 % in Caribbean markets.
Negotiated branding and signage contracts with Governement officials and external branding companies.
Sucessfully organized sponsored scholarship program for students entering high school.
Planned executed and supervised National sponsored events to increase brand awareness and introduced new SKU’s to the public.
Managed bottle change campaign from glass to plastic with limited budget.
Developed comparative sampling strategy in specific locations to aid in educating the population about new packaging.
Trade visits to ensure brand standards were being maintained mainly in the modern channel.
Sales Representative, 2010 – 2011
Achieved maximum sales profitability, growth and account penetration within an assigned territory by effectively selling all of GSK consumer products to various customers.
Efficiently met sales target every month.
Implemented budgeted discount activites to assist with off-take of expiring products.
Successfully recognised merchandising opportunities in the trade and acted on them:
Gondola product placement
Floor space placement
Branding opportunities
Point of sale material placement
Marketing Intern 2009 – 2010
Asissted Lucozade and Ribena Brand Manager with all marketing activites within the Jamaican market.
Organized display materials and products of specified Lucozade and Ribena events.
Attended the various events to ensure the brands’ high standards were being maintained and also supervised promoters.
Prepared and submitted reports on various events attended.
Effectively managed all in-going and out-branding material to ensure inventory data accurate.
BANK OF NOVA SCOTIA,
Marketing Research Assistant 2008 – 2009
Worked with Marketing manager at Nova Scotia to gather information for a specific target market.
Prepared excel based reports to assist with analysing the data.
Conducted surveys as a method of gathering data.
Supervised data collection team to ensure data validity.
Conceptualized questionnaire for data collection.
EDUCATION TRAINING
University of the West Indies, Kingston Jamaica.
BSc. (Hon) Bachelor of Science, Management Studies, Marketing, Jamaica, 2009
George Brown College
Post Graduate Certification, International Business, Canada, ( Pending ) 2015
SOFTWARE KNOWLEDGE
Microsoft Office: Word, Excel, Powerpoint and Adobe
SKILLS
Sound Spreadsheet Database, Word processing & Power point
Sound financial analysis
Excellent Interpersonal Skills
Work flow Management
Public speaking
OTHER INTERESTS
Cofounder and Public relations officer of the University Marketing Association (UWI)
Rotaract Club Jamaica, International Director – (2009 – 2011)
Swimming (Tornadoes Swim Club)
Football (GSK Football Team)
REFERENCES
Furnished upon request.