Bart C. Brownell
*** ********** ***** ****: 215-***-****
Maple Glen, PA 19002 Cell Phone: 215-***-****
Email: ********@*******.***
SUMMARY
Primary Experience. Senior Sales and Marketing Executive with over 30 years of professional experience in the Pharmaceutical, OTC, and Healthcare Information and promotional industries. Proven track record of providing leadership, strategic and tactical direction to exceed revenue and profit objectives. Broad-ranging achievement in operations and general management in support of sales and marketing functions. Specific areas of expertise include:
Strategic sales analysis and targeting
Strategic and tactical Market Planning
High volume/cost sales negotiations
Negotiating and closing sales revenue at the executive level
Written communication of sales and marketing materials
Sales/profit performance evaluation
Field Sales Force Optimization
Exceptional presentation skills
Innovative promotional sales program development and management
Sales forecasting and budget management
PROFESSIONAL EXPERIENCE
Canby Foods LLC May 2012 to January 2014
President
Researched and ultimately purchased restaurant space in Ardmore, PA. Refurbished location and launched Canby’s on Cricket a 50+ seat BYOB restaurant. Responsible for all typical restaurant General Manager responsibilities. Managed staff of 10+.
Quintiles, Raleigh, NC November 2009 to February 2012
Director, Global Business Development
Responsible for identifying, defining and closing Quintiles Commercial business development opportunities within assigned pharmaceutical clients. Services are focused on contract sales organizations, managed care, health management solutions, and non personal promotion.
Sample Clients include: Forest, Bayer, Watson, Eisai, Gilead and others
InfoMedics, Reading, MA November 2007 – November 2008
VP, US Pharma Sales
Responsible for identifying, defining, and closing sales opportunities to assigned pharmaceutical clients across the full line of InfoMedics line of Patient/Physician Feedback Services within both the professional and consumer disciplines
Sample clients include: Wyeth, Merck, Cephalon, Endo, Bristol-Myers Squibb, King, and others
Primary Products/services sold:
Brand Accelerator
Treatment Educator
Adherence Maximization
MD Scorecard
Wolters Kluwer Health, Yardley, PA March 2005 – November 2007
(Formerly NDC Health)
Director Account Development
Responsible for identifying, defining, and closing all sales opportunities to assigned pharmaceutical clients across the full line of WK’s products and services
Sample clients include: Roche Labs, Bristol-Myers Squibb, Cephalon, Genzyme, Organon, Imclone and others
Primary Products/services sold:
New Source Targeting & Compensation Prescription Data
Dynamic Claims Analyzer Managed Care Service Offering
Outcomes Research/Disease State Management
DTC Promotional Analysis
PHAST National Audit Suite
Territory Manager
Received President’s Club award for sales excellence in both years of eligibility
Clarkston Consulting, Raleigh, NC December 2003 – January 2005
Senior Client Sales Executive
Responsible for identifying, defining, and closing all consulting sales opportunities to potential pharmaceutical clients within the Clarkston Life Sciences service lines. Area responsible for NJ, PA, DE, and parts of NY
Sample clients include: Par Pharmaceutical, BMS, Endo, AmerisourceBergen, GSK, Merck, Aventis, Novartis, and others
Customer Relationship Management
Sales Force Effectiveness
Trade promotion management
Regulatory compliance
ERP implementation
Customer Scoreboard
Printeralliance, Southampton, PA January 2002 – December 2003
Vice President Sales and Marketing Operations
Responsible for development and implementation of all operational, business development, performance tracking, opportunity management, and marketing strategies and tactics
Development and implementation of new membership program
Development and implementation of new business programs
Expansion of participating suppliers and distributors
Development of all promotional materials
Management of HQ staff
Sales Targeting effectiveness
Promotional expenditure ROI
IMS HEALTH, Plymouth Meeting, PA Oct 1999-Dec 2001
Group Director, Sales Operations and Training (October 2000 – Dec 2001)
Responsible for the development, and implementation of all Operation, Administration, and Training strategies
Development and implementation of annual customer specific business plans
Development and management of “Opportunity Management” program
Development and management of monthly “Dashboard”
Responsible for resource planning and management
Responsible for annual incentive compensation plan and revenue objectives
Responsible for all Client and Employee product and services training
Director, Sales Management CustomViews (October 1999 – October 2000)
Responsible for the development, management, marketing, and sales of the customized commercial offerings of this $9.6 million practice area
Exceeded 2000 budget by 20+%
Developed and sold to all top pharmaceutical clients specific customized targeting data
Responsible for developing commercial “Face” for all corporate-wide customized reporting
Developed new Dr. performance reporting measures
FAULDING LABS – PUREPAC PHARMACEUTICAL, Elizabeth, NJ 1998-1999
National Vice President, Sales (March 1998 – April 1999)
Attained annual sales and profit objectives. Managed sales and profit objectives to the top national Chain Drug, Drug Wholesale, Mass Merchandiser, Mail Order and Long Term Care accounts
Developed strategic and tactical sales and promotional plans to ensure attainment of budgeted sales, profit and market share objectives
Managed Purepac National Account Sales Force
Established and managed sales, profit and fixed costs budget and projection
Individual responsibility for assigned sales and profit objectives for Rite Aid/PCS, CVS, Wal-Mart, Medicine Shoppe, Cardinal Wholesale, AmeriSource, and Omnicare
BRISTOL-MYERS SQUIBB, INC. – APOTHECON DIVISION, Princeton, NJ 1984-1998
Director, National Accounts (1996-1998)
Managed all sales and profit objectives to 22 of the top national retail, wholesale and mail order accounts
Developed and implemented promotional programs across full line of pharmaceutical products
Directed four National Account Managers
Established and controlled fixed cost budgets for National Account Managers
Director, Sales and Marketing Operations (1991-1996)
Directed management for Sales Operations, Sales Training and Telemarketing Departments
Analyzed sales and profit analysis of promotional programs implemented at national and key account levels
Developed and administered field sales promotional spending programs pertaining to $500M plus sales budget
Developed and administered account specific P+L statements for inclusion in the IC program
Direct responsibility for the development and implementation of field sales training
Constructed and reported monthly field sales and internal sales performance book
Created and managed annual bonus and incentive programs for all levels of field sales force
Developed and managed all departmental and field sales, fixed costs budgets
Automated sales force
Directed sales meeting
Supervised internal Telemarketing department
Facilitated resolution of human resource issues
National Account Manager (1987-1991)
Achieved sales objectives for assigned national accounts through development of strategic promotional and sales programs within division’s profit guidelines.
Accounts responsible for during tenure as National Account Manager:
Walgreens
Wal-Mart
K-Mart
American Stores
Eckerds
Revco
Rite Aid
CVS
Maxi Drug
AARP
Bergen Brunswig
AmeriSource
Cardinal Drug
Bindley Western
Caremark
Developed and managed account specific promotional programs for Apothecon Pharmacuetical/OTC, and Novo-Nordisk Insulin product lines
National Sales Manager (1986-1987)
Developed and attained sales and profit objectives for assigned national food accounts through development of strategic promotional and sales programs within the profit guideline of the division
Hired, developed, and managed five National Food Account Managers responsible for all Health and Beauty Aid/Over the Counter promotional programs
Product Manager (1984-1986)
Developed and attained sales and profit objectives and all product management functions for Apothecon OTC product lines
Sales Trainer 1984
Established and implemented all training programs for field sales force based on strategic objectives and direction of the division
THE GILETTE COMPANY – PERSONAL CARE DIVISION, Boston, MA
Project, Promotion, and Planning Manager (1983-1984)
Directed development and implementation of national sales, and training programs for a 150+ Representatives Sales Force with annual sales of over $300M
Managed Sales Materials and Creative Services personnel
Created promotional programs and materials, Headquarters to field communication, sales meetings and budget management
Developed and communicated national sales plans for three brands accounting for over $100M of factory shipments
EDUCATION
BA, Randolph-Macon College, Ashland, VA 1978
AWARDS
Wolters Kluwer Health President’s Club 2005 and 2006
Bristol Myers Squibb Gold Star Go Getter, every year from 1991-1996
Randolph-Macon College Varsity Soccer 4 year “Letter” winner
All District, All State, Regional All American, 1976-1977 and 1977-1978