Sales Manager

GENO K. STOYNOV, EMBA

*** ****** **** ****, *** Vegas, NV 89134

Cell: 725-***-**** ********@*******.***

SALES & BUSINESS DEVELOPMENT PROFILE

Result driven and motivated MBA educated individual, offering eighteen years of international experience in sales and business development. Talented performer with a strong track record of results achieving milestones, deliverables, and fiscal targets. Accomplished deal closer to deliver short term goals and ensure long term strategic growth. Proven ability to cultivate and expand existing client relationships while developing new clients and generating prospective leads. CORE COMPETENCIES

Advanced Sales

Full scope account management and negotiating skills across industries such as FMCG, Toys, Cosmetics etc.

In-depth knowledge of the B2B business processes, as well as P&L, customer valuation, and financial reporting

Well-developed customer relationship account planning, upselling, and cross-selling skills Business Development

Strategic mindset to ensure growth, market positioning, and ensure new opportunities, while mitigating risk

Tactical skills to manage day to day operations, and resolve emerging and long standing challenges

Data and Analytics

Broad analytical skills to analyze performance, research problems, and set-up adhoc or routine reporting

Experience with MS Office and various ERP systems Personal

Strong business acumen and salesmanship skills

Excellent interpersonal and communication skills

Good performer under pressure, ability to meet tight deadlines and to travel PROFESSIONAL EXPERIENCE

National Sales Manager, National Distributors Ltd, Bulgaria, Sofia - Dec 2009 – Jun 2015 Retail and Distribution:

Responsible for regulatory compliance and implementing best management practices in day to day operations across company divisions (Cosmetics, Toys, Food and Non–Food)

Prepared annual budget & growth targets and monitored performance

Directed sales teams to meet and/or exceed sales and gross margin targets

Negotiated contracts and oversaw relationships with suppliers, key accounts, and sub- contractors

Oversaw accounts payable and customer credit accounts

Maintained positive business relationships with large European partners - Rewe Group, Metro Group, Delhaize Group, Carrefour, Swartz Group and Suppliers

Ensured strategic positioning of the company brand portfolio in the market and expanded market share

Key Achievements:

Achieved a steady 10% growth in company sales over six years for international brands: Revlon, Barbie, Monster High, Hot Wheels, Mach Box, Ollitalia, Douwe Egberds, Pickwick, Pez, Bourjois, Yves Rocher, Prima pack, Jaqcuot, etc.

Maintained sales volume of $25 million annually and led a sales team of up to a 100 people

Country Retail Manager, Elmec Sport Bulgaria Ltd. (exclusive distributor of NIKE Corp. for Bulgaria, Greece and Romania), Sofia - Sep 2008 – Nov 2009 Retail and Distribution:

Targeted locations for NIKE retail stores and cultivated relationships with developers and shopping mall management

Analysed project plan forecasted revenues and recommended resource investments to ensure the project would deliver sales targets

Worked with the NIKE EHQ Retail Managers to set sales targets and develop key performance indicators (KPIs)

Country Development Manager, 5aSec, Bulgaria, Uni Clean Ltd, Sofia - Sept 2006 – Aug 2008 Dry Cleaning

Launched the 5aSec brand on Bulgarian market

Identified commercial locations for the stores and recruited sub-contractors

Organized supply chain logistics for machinery and consumables for the whole company sourcing only approved European based manufacturers

Hired, trained, and coached staff and performed annual performance evaluations

Set the pricing and customer services policies of the 5aSec brand in BG

Lead the strategic planning and growth process based on market indicators and KPI- analysis

Reported results to headquarters in Geneva

Self-employed, Wisefoods LTD, UK, Swindon - Dec 2003 – Jul 2006 Retail

Area Sales Manager, SWEFLEX Ltd., Bulgaria, Sofia - Jul 1996 – Nov 2003 Meat and Food Industry

Collaborated with all major meat producers within the designated sales territory

Recruited new customers, recognizing their needs, etc.

Managed business relationships and negotiations with European suppliers

Promoted new products on the Bulgarian market

EDUCATION & TRAINING

EMBA Cotrugli Business School (2013-2015) – full scholarship awarded

BA Business Administration, New Bulgarian University, Sofia (2006-2010)

Veterinary Sciences (1984-1988)

Sales Training - NIKE EHQ, 2009, February – Hilversum, Holland

Sales Training – Moguntzia (Leading German spices and food-additive producer), 2003, February – Dortmund, Germany

Sales Training – MATTEL, numerous events

Leadership Training for Managers, Dale Carnegie & Associates, Inc., September, 2007

Master Franchisee Training in 5aSec, January, 2007, Switzerland and France

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