Brent Kocher **** Kagawa Street, Pacific Palisades, CA 90272

(P) 310-***-**** (E) acrcku@r.postjobfree.com

Strategic Partnership, Marketing & Development Executive Driving unprecedented growth and profitability for properties, brands and agencies. NFL International ● Sydney Olympic Games ● Super Bowl XXXVIII ● X PRIZE Foundation ● America’s Cup A dynamic, creative and accomplished executive at the forefront of partner, cause, brand and experiential marketing. Natural leader who helped transform the way events, non-profits and leagues generate revenue and engage with brands and audiences. Core professional competencies include:

Brand Strategy Strategic Planning Major Event Planning

Sponsor Acquisition/Activation C-level Partner Negotiations New Revenue Creation/Models

League/Governing Bodies Mgmt Volunteer/Board Mgmt Social Media/Marketing

Asset Creation & Packaging P&L/Fiscal Management Content Rights/Distribution

Cause Marketing Ticketing Sales/Management Destination/Tourism Incentives Major Accomplishments & Milestones:

Responsible for over $200M in new partnership programs

Created innovative event models that drove over 12M participants

Developed/marketed the first 360 Olympic Host City experience (Live Sites)

Negotiated/managed Google’s first brand sponsorship ($35M investment)

Successfully developed/managed over 100+ Fortune 500 brand partnerships Experience

VP, Business Development & Alliances, Street League Skateboarding; Los Angeles, CA Dec ’14 - Present Leading all business development and revenue initiatives for the world’s first global Street Skateboarding Championship Series. This includes partnership acquisition, foundation outreach, host-city expansion, licensing, e-comm, gaming and membership. VP, Global Partnerships, OmniForce; Los Angeles, CA Oct. ’13 – Dec ‘14 OmniForce is an active lifestyle company with 31 annual events across Australia, New Zealand, Canada and the US. Its charity division, CauseForce, has raised over $750 million for cancer research, trials and support over the past decade. Managed team responsible for all partnerships, non-traditional revenue, integrated media sales programs and activations. Grew partnership revenue and contributions by over 40% in just 15 months.

Consultant, Activation Solutions Group; Los Angeles, CA June ’12 – Oct ’13 Director of Marketing, America’s Cup Event Authority (ACEA); San Francisco, CA April ’11 – May ’12 ACEA was the independent body charged with transforming the 34th America’s Cup into a sustainable and commercially viable property. Led marketing and non-traditional revenue with a focus on building a new and younger audience, harnessing major event partnerships and creating a world-class fan experience.

• Secured over $15M in media partnerships with NBC, YouTube, Hearst Media and Clear Channel.

• Co-developed and managed technology partnership group (networking, applications and mobile) to transform how video, data and graphics are used to enhance viewing experiences.

• Developed robust public events program (included multi-million music and entertainment partnership with Live Nation).

• Launched ‘Join the Conversation’ regional marketing campaign that led to 300% growth across all social media channels. Partner, Strategic Development, Forty Forty Agency; Berkeley, CA May ’10 – April ’11 Forty Forty is a boutique sports agency that guides brand strategy, business growth, fan engagement and experiential marketing programs for sports and entertainment brands, properties and venues. Clients included the NFLPA, MLS, Washington Nationals, MTV, Jacksonville Jaguars, and the Atlanta Braves to name a few. Focused on developing new relationships within the sports/ entertainment industry and driving senior strategy work across all client engagements. Senior VP, Partnerships & Marketing, X PRIZE Foundation; Los Angeles, CA Aug. ’06 – May ’09 X PRIZE awards large incentive prizes to individuals/teams that achieve targeted solutions addressing today’s largest global challenges. Responsible for all partner acquisition/fulfillment, marketing, branding, events, media partnerships and commercial revenue at non-profit foundation committed to bringing about radical breakthroughs for the benefit of humanity. Brent Kocher Cont’d:

• Transformed foundation from philanthropic donation model to global brand/property generating $55M in investments from leading multinational brands while growing brand recognition tenfold.

• Secured and managed unprecedented global foundation partnership with UK-based BT Global Services (Included incentive2innovate [i2i] thought leadership conference at UN, “Collaboration Now” global television series with CNBC. Managing Director, Sports Works, LLC; Houston, TX May ’04 – July ’06 Sports and entertainment consultancy group focused on providing strategy, sales, brand, sponsorship negotiation, and activation support. Clients included US Soccer Foundation, Russell Athletic, Western Union and Administaff. Responsible for new business development, senior level consulting, staff management, execution, and the overall fiscal management of the office.

• Expanded client roster by 300% in just under 10 months.

• Spearheaded multiple activation programs with US Soccer Foundation and targeted partners that grew contributions by over 500%.

VP of Marketing, Super Bowl XXXVIII Host Committee; Houston, TX July ’02 – March ’04 Drove all marketing all marketing, ticketing, branding, sponsorship, events, and media partnerships. Managed eight staff charged with delivering all NFL bid requirements, enhancing Houston’s image and maximizing business and social opportunities.

• Generated $22.5M through non-traditional sponsorship, event, community and media partnership platforms (a record amount without backing of outside sponsorship agency).

• Led “kick-off” celebrations galvanizing community support, including “Houston Salute” which evolved into annual Super Bowl “opening event.”

• Co-developed “The Main Event” Host City program: largest Super Bowl celebration to-date with 500,000 participants and first integrated NFL sponsorship activation program.

• Successfully integrated major corporate partners while accomplishing key Host Committee/City objectives (8,000+ volunteer drive with Randalls and Waste Management’s 2,000+ “Team up to Clean Up” program). General Manager, Sydney Olympic Games, Int’l Sports Group (ISG); Sydney, Australia Sept ’99 – Feb. ’02 Responsible for five full-time agency staff, fiscal control, Australasia group planning, corporate marketing/positioning, and rights acquisition for this UK-based sports and entertainment consultancy group. Lead project included creation and co-management of Sydney’s ‘Host City’ / ‘Olympics Live’ program that accommodated over 8M spectators. Relocated with ISG back to the U.S. to develop similar opportunities surrounding the Salt Lake 2002 Winter Olympics.

• Established and directed Australasia division, achieved profitability within four months.

• Co-developed initial scope, marketing and commercial strategy for all ‘Host City’ initiatives including ‘Olympic Live Sites,’ Torch arrival celebrations, music concert series and closing Harbor events.

• Successfully marketed and executed partnerships with Olympic Sponsors (Coca-Cola, IBM, UPS and Westpac) which generated $8.5M+ of revenue (in just under 11 months).

• Negotiated/produced exclusive media and digital partner programs with News Corp. and Seven Network; these evolved into core communications platforms for New South Wales (State) Government and SOCOG.

• Returned to US; co-created ancillary events for 2002 Winter Olympics (Last Lap, Ice Village Sports & Music Festival). VP, Marketing & Sponsorship, 1999 NFL American Bowl; Sydney, Australia Jan ’99 – Sept. ’99 Led all sales/marketing initiatives for NFL’s inaugural Australian game; managed a four-person staff at Millsport; strategic/fiscal planning, sponsorship and hospitality. Primary liaison with Stadium Australia/NSW Government.

• Introduced football ‘gridiron’ to 70K+ Australian spectators; captured highest-ever ‘American Bowl’ US TV ratings while exceeding all revenue targets.

• Led all national print, television and radio partnership negotiations.

• Forged alliances with Tourism NSW and created custom offshore/national travel incentive promotions. Sr. Account Manager, Susquehanna Broadcasting/99x Radio; Atlanta, GA Nov ’92 – Aug. ’98 Generated new revenue models through targeted events/festivals, database marketing, spot advertising, direct mail, and innovative media sponsorships at broadcast group with twenty-three radio stations across eight top markets. EDUCATION

BA, Marketing, Ball State University; Muncie, IN ’91

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