Marketing Strategist

Ric Gallagher

*** *** ******, ***. **, New York, NY, 10011 ● Phone: 347-***-**** ● E-Mail: ***.*.*********@*****.***

EXPERIENCE

BANK OF AMERICA MERRILL LYNCH NEW YORK, USA

Bank of America is one of the world's largest financial institutions, serving individual consumers, small- and middle-market businesses and large corporations.

Collateral Marketing Manager / Client Services May 2014 – Present

Provide collateral and client support for Retirement Solutions within Global Wealth & Investment Management (GWIM).

Edit, approve and execute over 40 pieces of marketing collateral each month into the Marketing Review Center, Product & Solutions and Resource Central sites for Financial Analysts.

Chosen as a member of an elite team responsible for providing support during the launch of the new internal website, Resource Central.

Trained colleagues on end-to-end Resource Central processes via WebEx and in-person group sessions.

Provided support for Global Markets’ (Equities, Fixed Income, Currencies & Commodities and Public Finance) lines of business through the creation and maintenance of marketing collateral.

Revised marketing collateral to be more user-friendly for client-facing employees.

Sourced iconic stories for client’s upcoming advertising campaigns.

Analyzed annual event costs by line of business and created summary of findings for the client.

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DRINKARD RESEARCH & DEVELOPMENT CORPORATION HONG KONG & LONDON, UK

Drinkard Research & Development Corp. works with companies around the world in developing and commercializing chemical processes for the betterment of the environment.

Freelance Strategic Marketing Insight Consultant August 2010 – July 2013

Drove market and customer insight and direction for application of battery recycling process in the United Kingdom.

Prepared marketing data through online and field research to understand the intricacies of the marketplace.

Interpreted consumer and market insight data to make recommendations to upper management.

Assessed competitive landscape to identify barriers-to-entry and uncover prospective partnerships.

Identified market opportunities by defining and calculating potential market shares through market matrix analysis.

Developed and presented detailed marketing plans to key stakeholders to determine strategic go-to-market approach.

LOWE’S COMPANIES, INC. NORTH CAROLINA, USA

Lowe’s Companies, Inc. is the second largest home improvement (DIY) specialty retailer in the United States [ranked 42nd on the Fortune 500 list] and has more than 1,700 stores in the United States, Canada and Mexico.

Merchandising Assistant August 2008 – June 2010

Responsible for product selection, pricing, sales, margin and promotions for six product categories in portable appliances; consisting of over 600 items, as well as, the relationship management of more than 70 vendors such as De’Longhi, Dyson, Electrolux, General Electric, KitchenAid and Whirlpool.

Worked alongside marketing, online sales and promotional teams to set category strategies.

Managed 70 vendor relationships, participating in vendor Product Line Reviews, and serving as the liaison between marketing, vendor, logistics, forecasting and merchandising teams.

Communicated to stores the merchandising & marketing initiatives for new product introductions, resets of store layouts, promotions and item transitions along with the latest industry and corporate news.

Analyzed sales figures to gain market and customer insight in order to identify the best ways to drive product growth; propelling product sales to the top of the division.

Guided launch of new interactive product display for Electrolux, designed to increase customer engagement.

Served as Change Manager through the launch and integration of new workflow systems.

Ric Gallagher

140 7th Avenue, Apt. 3R, New York, NY, 10011 ● Phone: 347-***-**** ● E-Mail: ***.*.*********@*****.***

DRINKARD RESEARCH & DEVELOPMENT CORPORATION NORTH CAROLINA, USA

Drinkard Research & Development Corp. works with companies around the world in developing and commercializing chemical processes for the betterment of the environment.

Marketing Analyst September 2005 – August 2008 September 2005 – August 2008

Marketed technologies and assisted in the expansion of business to Europe- and U.S.-based companies.

Delivered expansion plans to clients through research and analysis of financials, competitive environment, market segmentation and industry growth.

Conducted quantitative and qualitative market research to identify opportunities to gain competitive advantages.

Used Excel to examine current market trends for application of technologies to develop entry strategies.

Purchasing Agent / Chemical Operator / Management Support July 2001 – April 2003

Involved in every aspect of a start-up company who was implementing a new recycling and treatment process.

Managed team of engineers and worked with management on scheduling and prioritizing projects.

Negotiated equipment contracts resulting in costs coming in at 10% below budget.

EDUCATION

MOORE SCHOOL OF BUSINESS, University of South Carolina SOUTH CAROLINA, USA

International Master of Business Administration (IMBA) – Marketing Concentration July 2003 – May 2005

Ranked #1 International Business School in the World by Forbes and US News & World Report

WHU-OTTO BEISHEIM GRADUATE SCHOOL OF MANAGEMENT KOBLENZ, GERMANY

Focus on Strategic Business Issues in the European Union March 2004

Ranked #12 Masters in Management MBA School, Financial Times

HIGHTEAM COMMUNICATIONS BEIJING, CHINA

HighTeam Communications is a public relations and marketing solutions provider with offices in Beijing, Shanghai and Guangzhou, China. Their clientele consist of numerous Fortune 500 companies.

Project Executive April 2004 – August 2004

Served as Relationship Manager in corporate branding project and event planning for multinational clients.

Researched and presented analysis of China’s informational technology distribution channels.

Edited client marketing collateral and press releases.

Assisted in market research, creative and business development for branding platforms.

Client examples:

Executed Public Relations event for the launch of Audi’s new product line in China.

Developed slogan for IBM’s “Your Career @ IBM” program for China.

MILLIKEN & COMPANY SOUTH CAROLINA, USA

Milliken & Company is one of the largest privately held textile and chemical manufacturers in the world. They are a global company with over 45 manufacturing locations worldwide.

Qualitative Marketing Research Analyst August 2004 – December 2004

Assessed market potential for new product packaging design using qualitative & quantitative research data.

Conducted surveys, in-depth interviews and focus groups with primary and secondary decision makers to expose barriers to adaptation.

Analyzed market data with SPSS to identified improvements and alternative uses for products.

Presented customer and market insights and recommendations to Board of Directors to steer marketing decisions.

MOORE SCHOOL OF BUSINESS, University of South Carolina SOUTH CAROLINA, USA

Bachelor of Science, Marketing and Management Major August 1996 – December 2000

LANGUAGE SKILLS

Mandarin (conversational)

IT SKILLS

Microsoft Word, Excel, Outlook, PowerPoint, SPSS, Peachtree, Imaging, Marketing Review Center, Resource Central

Contact this candidate