Digital Marketing Technology Leader

PAWAN KAKAR

**********@*******.***

**** ******* *** **., **********, OH 45342 PH: +1-502-***-****

Summary

Seeking a full-time leadership/management position that provides suitably innovative, challenging, and a rewarding career to become a contributing team player for the organization. I believe that my professional growth and success relies on my strong leadership skills, solid work ethics, best professional behavior, commitment to achieve project goals, and being a responsible team player. I am a results-oriented, problem solving, go-getter professional, with data driven decision making process. I am a technologist with a unique blend of business and marketing acumen, a big-picture vision, and drive to make that vision a reality. I have the experience and ability to execute hands-on at the tactical level to actively contribute in the strategy, research, planning, architecture, development, and management of the online digital product and services.

I excel in:

Team Leadership (onsite, onshore, and offshore)

Customer facing B2B/B2C digital business applications integrated with enterprise systems like SAP, CRM, CMS, LMS, DAM, third-party SaaS, social media platforms, and search engines/technologies.

Device neutral contextually relevant and personalized data distribution technologies with service/API oriented architecture, multi-tenancy, design, development, integration and delivery of digital solutions.

Responsive web, mobile optimized, native, and hybrid mobile applications for online/offline use with integration through web services and REST (JSON, XML, HTML, TEXT) with standard based API management for secure authorization, authentication, and device/user level access.

Education/Certification

MBA, IT Innovation & Change Management, Wright State University, Dayton, OH

Post Graduate Certificate (Organizational Behavior), Heriot-Watt University, Scotland

Post Graduate Diploma in Sales and Marketing Management, India

Bachelors in Commerce with Honors, Delhi University, India

Microsoft Certified Solution Developer

ITIL Foundation Certified

Professional Experience

Owens Corning, Toledo, Ohio January 2012 – June 2015

Global Web Technology Leader

Technology Stack for Intranet/Internet/Mobile Applications: HTML5, CSS3, JavaScript, Angular JS, jQuery, MS SQL 2008 R2, SAP 6.0/CRM 7.0, Pi, Ektron CMS (3 Tier Architecture), SEO, Cloud Computing, AWS, ASP.NET 4.0/4.5, C#, SOA, REST Interface Services (JSON/XML/HTML/TEXT), Microsoft FAST, Google Search Appliance, Google/Bing Search API, WebTrends, Omniture, Google Analytics, AKAMAI (CDN/FEO), KEYNOTE, Foresee, SharePoint 2007/2010/2013, ADFS, AppFabric, SQLLite, PhoneGap, Canvas, Catavolt, SalesForce.com, and MS Dynamics. BrightEdge-SEO Platform, Vine, and Social Media Platforms/API. Agile methodology using technologies like Atlassian product suite, Pivotal Tracker, Campfire, Basecamp, and ServiceNow.

Digital Technology Leadership:

Enterprise architecture and solution delivery of integrated digital business and marketing applications, multi-vendor SaaS platforms, and API connected processes for exceptional, secure, easy to use, and personalized consumers banking experience on their device of choice.

Developing enterprise partnerships generating cross / up sell opportunities to advance business, extend customer reach, and strengthen core systems.

API-Led systems and data connectivity for technology scalability and business growth by joining forces with complementary businesses.

Understanding business strategic priorities, industry trends, opportunities, product & technology roadmaps, and business processes.

Define and implement digital technology strategy, roadmap, standards, and tie enterprise architectural considerations into business and customer imperatives.

Selection of right short/long term technology partner, application architecture, and responsive web design to deliver device/browser/OS agnostic web/mobile applications which are scalable, flexible, and easy to integrate with other internal and external systems. These solutions are aimed to meet current and future strategy for innovation in the area of preference building, business development, customer retention, sales & marketing automation, and employee productivity.

Work with internal and external experts and vendors to drive, discover, define, design, develop, deliver, deploy, support, and sustain digital marketing applications to ensure an exceptional integrated user experience.

Digital Portfolio:

Led website re-platform with responsive design with HTML5, fully integrated CMS, and document management system for automated version control, contributing to increased conversions and improved user experience including mobile devices and AKAMAI CDN.

Global marketing and supply chain portals for Customers, Suppliers, Carriers, and Building Contractors.

oKey goals – Customer Experience Transformation, Product/Brand Awareness, Preference Building, Engagement, Retention, and winning with the customers.

oPortals (device agnostic) to deliver targeted, contextual, and relevant content users based on their persona, location, roles, permissions, and module entitlements.

oContent including: Product specifications, training, announcements, real time supply chain/order status, marketing material, videos, sales tools, websites estimators, online profile, social listening, business leads, and Gamification as learning tool.

oLoyalty program with rewards % based on revenue generated from contractors. EStore for samples and redeem loyalty rewards and rebate dollars. Users can buy OC branded items, samples, warranties, debit cards, and gift cards.

Mobile Strategy and App Development:

oLaunched DEQ Snapshot Roofing Visualization IOS Mobile App for Roofing Contractors to real time present shingle options to homeowners and generating shareable project file with product details, pictures, and product information.

oLed product architecture, design, development, and release process for mobile apps and maintained the development road map and vision.

oMobile apps delivered include Owens Corning Roofing Apps, Owens Corning TechFabric Product Information App, Owens Corning OptiSpray Cost-Benefit Calculator, and Owens Corning Competitor Disclosure App for Legal. Additional product specific cost benefit analysis mobile apps in development queue for OC and Customer Sales team for sales effectiveness. Link to all Owens Corning Apps launched in last 3 years.

oApps for employees delivered through Owens Corning App Store using AirWatch platform.

Launched Warranty Resource Center for Contractors and Homeowners to manage their product warranty registrations and claims online on a third party technology platform selected through RFI/RFP process.

Launched Lead Management System – Custom designed and developed Responsive Web Design solution for OC Sales Team and Building Contractors. Target user base over 25K+.

Working with Business, Marketing, and IT teams of big box dealers like Home Depot and Lowe’s for digital marketing initiatives and product showcase micro sites.

Team management:

Managing a full-time team of application architect, development manager, technical lead, application support lead, UI/UX designer, and business analyst.

Making decisions related to employees performance evaluation, compensation, staffing/recruiting, and allocation to projects/products within product development organization. Mentoring and motivating others to improve their performance.

Managing offshore resources as needed in USA, India, and China.

Building IT/Business Relationship:

Build Digital Customer Effectiveness Center of Excellence for online engagement with customers, suppliers, contractors, builders, influencers, industry experts, and consumers in B2B2B2C business environment.

Evangelize and influence key digital marketing and technology related decisions based on market research and voice of customer. My background has enabled me to bridge the business / technology gap and improve collaboration between teams.

Proven ability to work with multiple distributed cross functional teams, direct customers, and advisory boards, supporting complex digital business, sales, and marketing initiatives.

LexisNexis February 2004 – January 2012

Director, Global Product Development (October 2010 – January 2012) (Promoted from previous role)

Director, Global Web Technology (Global Open Web Team) (September 2008 – September 2010) (Promoted from previous role)

Director, eMarketing Technology (USLM Integrated Marketing Services) (Dec 2006 - August 2008) (Promoted from previous role)

Technology Accounts Manager for Law School Market (USLM Integrated Marketing Services) (Jan 2006 - Nov 2006)

Sr. Web Developer/Tech Lead (eServices Team) (Feb 2004 - Jan 2006)

Technology Stack for Intranet/Internet/Mobile Applications:

HTML5/CSS3, Microsoft ASP.NET/C#, ASP, SQL 2K/2005/2008, Java, JSP, JDBC, Servlets, AJAX, Oracle, REST Interface Services (XML/JSON/HTML), Microsoft FAST, Endeca, SOLR, Ruby on Rails, MySQL, PHP, Perl, Quova, MaxMind, Optimost, Optify, OpinionLab, BazaarVoice, WebTrends, Omniture, Google Analytics, AKAMAI (CDN/FEO), KEYNOTE, SiteCore (CMS), Interwoven Teamsite (CMS), ATG (eCommerce Platform), Facebook/Twitter/LinkedIn API/Widgets/Applications, Google/Bing/Yahoo Search APIs, Google Scholar for Legal Content, Telligent Community Server, and SharePoint 2007/2010.

Responsibilities throughout 8 year tenure with LexisNexis

Completely transform how Product Development, Content Discovery, and Content Distribution is done at the enterprise level to drive customer traffic to marketing / product sites for easy conversion.

Lead product management, project management, software development, technical operations, and software quality assurance functions to own and drive successful delivery of all products while contributing to the product strategy and the overall product roadmap.

Work effectively with marketing & product managers, project managers, engineers, and the senior management to allocate resources appropriately across various projects.

Team and people management - Develop technical skills and encourage “out of the box thinking” or “creating a new box to think within the box” process to solve complex business problems

Identify market specific revenue generating opportunities and develop/implement strategic plans to capitalize on those opportunities within a budget.

Plan, Architect, and deliver scalable, efficient, and cost effective content-centric architecture to meet business strategic needs for LexisNexis Global Open Web team. These solutions are aimed to meet current and future strategy for innovation in the area of social media, social commerce, sales lead generation, contextual content distribution, and device neutrality using search technologies, content tagging, metadata, and taxonomy.

Manage R&D with forward and innovative web technologies to maximize the overlap between business goals and objectives and customer expectations. Our site traffic and user engagement has grown year after year and the quality and count of sales leads through web forms, chat, and phone has also gone up year after year. Provide hands-on leadership and user-experience expertise on key projects and advocating collaboration across disciplines to achieve better quality work

Drive development and execution of Web Marketing campaigns that increased lead generation, product trial, and revenue.

Receive highest-ever employee job satisfaction and management approval rating within the team.

Launch eCommerce micro sites integrated with LexisNexis Store ATG Platform using ATG SDK/API

Launch web applications integrated with Lexis.com and Nexis.com flagship products, Facebook, Twitter, and LinkedIn using Microsoft FAST and Endeca search technologies to deliver contextually relevant content to customers.

I led a team of 30+ software engineers, web designers, business analysts, and project managers to oversee the entire product development lifecycle in USA and India with $3.5 million development budget. I provide vision and technology leadership for planning, architecting, developing, and implementing information technology initiatives for online products, mobile apps, R&D, and enterprise IT systems to support business operations in order to improve cost effectiveness, service quality, innovation, and business development.

Mobile Strategy and App Development:

Led product architecture, design, development, and release process for mobile apps and maintained the development road map and vision.

Mobile apps delivered include LexisNexis Legal News, LexisNexis Law School Q&A Series, LexisNexis Tax Law Community, Lawyers.com Lead Alert, Lawyers.com, Mealey's Legal News, LexisNexis Get Cases and Shepardize, and Lexis Legal News Brief.

Global marketing portal for 200+ Law School students and faculty

Key goals – Product/Brand Awareness, Preference Building, Engagement, and Retention for Long-term business relationship after students graduate law school.

Portal to deliver targeted, contextual, and relevant content users based on their school, class year, roles, permissions, module entitlements, and educational needs.

Content including: Citations, product training, marketing announcements, product videos, and Gamification as learning tool.

Loyalty program with reward points based on their usage, tutorials, certifications, research, etc.

EStore to redeem loyalty points. Students can get LexisNexis branded items, debit cards, and gift cards.

Portal for US Navy JAG integrated with Lexis.com. Complete re-usability of Law School Portal platform and components.

E - PulseTrak.com, Louisville, Kentucky March 2002 – February 2004

Lead Application Developer/Architect

Customer Relation Management (CRM) / Automobile Dealer Management System application with customer, employee, inventory, service & parts, finance & insurance, accounting, follow-ups, appointments, scheduling, business development center, sales / marketing, e-leads, knowledge base, training, message center and report management.

Actively participated in conferences to give product demos to prospective channel partners.

Developed services and processes to integrate application with General Motors and Ford inventory services.

Vobix Corporation, Louisville, Kentucky November 2000 – March 2002

Sr. Software Engineer/Solution Architect

Vobix was a technology start-up company developing multiple web application using the latest Microsoft technologies for consumers to be subscribed through ISP’s.

Main responsibility being to lead and develop projects from start to finish, which included determining customer needs, design, documentation, coding, testing, and implementation.

Actively participated in conferences to give product demos to prospective channel partners.

On Time Technology Solutions, Inc., Houston, Texas February 2000- November 2000

Application Developer / Business Analyst

Internet Project Management Office (IPMO). This application was a replication of Microsoft Project with Timesheet, Budgeting, Scheduling, Status Reporting, Material and Labor Management, and Expense Reporting. Development of 3 tier web applications that use Visual Basic, Visual InterDev, ASP, XML, DHTML, COM/MTS, IIS, ADO, SQL Server, Oracle, JavaScript, VBScript, etc.

Meeting with clients along with marketing and product managers to know their project requirements.

Led solution design meetings with the development team for delivering web sites to small businesses

Self-Start-up 2 companies 1991 – 1997

Co-Founder/Managing Director

S. P. Services (P) Ltd., New Delhi, India and World Impex Incorporated, New Delhi, India

Launched the company to market information of Exporters, Importers, Suppliers, and Manufacturers of product and services for International Trade.

Product planning and development of subscription based service to link buyers and sellers for international trade

Participated in International Trade Shows to expand company’s target market. Did extensive direct marketing all over India.

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