Sales Marketing

MAURA HICKEY

Tel: 604-***-**** ***************@*****.*** ca.linkedin.com/in/hickeymaura Skype id: maurahickey34

PROFILE:

** ***** ** ********** ** sales, marketing, training and development roles for small, medium and large companies across a wide range of industries; energy, telecommunications, education, publishing, financial services, hospitality and real estate. International experience in multi-cultural diverse companies in Europe, Asia and North America. Canadian and Irish citizen.

EDUCATION:

University of Cincinnati, Carl H. Lindner College of Business, Cincinnati, OH, USA December 2014

MS Marketing

Relevant Coursework: Marketing Strategy, Marketing Research, International Marketing, Buyer Behavior, Ethics, Innovation Tools, Sales Management, Influence Strategies, Qualitative Research, Professional Sales, Branding, Design Thinking and E-marketing

Member of the Graduate Sales Leadership Club

Member of Alpha Rho Epsilon (a real estate professional society)

University of Dublin, Trinity College, Ireland 1998

BS, Management Science

MARKETING EXPERIENCE:

Senior Manager, Sales and Marketing April 2015 – July 2015

Seabright Holdings Ltd, Vancouver, Canada

Responsible for the sales and marketing process for a 20 unit condo building in Vancouver valued over $11 million

Sales and Marketing Manager March 2004 – December 2012

West One Enterprises, Vancouver, Canada

Sold luxury residential condos pre-sale and post construction in the C$400,000 to C$1,000,000 per unit price range that generated over C$20M in sales revenues

Established a sales and marketing strategy for West One Enterprises, which secured project financing for a 3 phase investment recreation property on Vancouver Island, Canada, worth over C$50 million

Researched and analyzed competitors, properties, industry and market trends

Promoted properties to the general public through email campaigns, direct marketing, ads, brochures, on-site signage, public relations, client presentations, showroom, open-houses and multiple listing services via realtor programs. Public relations campaigns yielded a 50% increase in weekly calls from prospective buyers

Managed external agency relationships with writers, graphic artists, interior designers, journalists, ad executives and web designers

Managed over 20 residential rental properties

Involved in the administrative process for commercial real estate projects; obtaining financing, writing letters of intent, counter offers, maintaining construction budgets and conducting market research

Supported the President and general management with overseeing daily operations for over 100 staff at 4 hotels across Canada

Marketing Manager February 2000 – December 2000

DELL Financial Services, Dublin, Ireland & London, U.K.

Managed company’s tactical marketing plan for Ireland and U.K. small business division

Developed in-house sales initiative programs for over 100 sales staff in B2B and B2C divisions

Created email campaigns and approved all direct marketing campaigns pre-launch

Marketing Executive September 1998 – February 2000

OCEAN Communications, Dublin, Ireland

Designed processes and procedures for the marketing department

Conducted in-house and field market research on industry competitors, telecoms and software sectors. Presented research findings to management

Developed competitive intelligence and product information for intranet

Specially selected for the quality assurance team to conduct a QA analysis of the marketing department

Market Researcher June 1998 – August 1998

SIEMENS, Dublin, Ireland

Performed telemarketing research for internet and intranet security products in international markets

Presented research findings to senior management

Marketing Intern June 1996 – September 1996 & 1997

ESB, Dublin, Ireland

Supported the marketing department with direct mail campaigns, customer telephone enquiries and administration tasks

Developed a database management system to manage direct marketing campaigns

CONSULTING PROJECTS:

Consultant

Sleep Diagnosis and Therapy, California, USA May 2014

Developed a sales presentation for a Google AdWords campaign for a medical company that yielded over $20,000 in revenue

Business Consultant 2011 – 2013

Nabaprabhat Ltd., Assam, India

Independently consulted on a linguistic software project for Assamese writing, www.luitpad.com. Providing direction on business strategy and planning, sales and marketing

Online Content Writer Jan – Dec 2011

Arrow Group Publishing, California, USA

Content writer for www.sleepscholar.com and www.sleepdt.com Facebook pages that boasts over 12,000 consistent followers

www.sleepscholar.com is an educational resource for sleep professionals

www.sleepdt.com is about sleep medicine and industry related articles

CORPORATE TRAINING EXPERIENCE:

Corporate Trainer July 2001 – August 2003

Lingua Franca Sprachschule, Business Weg Gmbh, KERN AG, Berlin, Germany

Trained over 90 college students at Berufsakademie for LCCEIB written and oral marketing examinations

Assigned and graded examination papers

Coached professionals and small groups in Business English at DIN, BMW, Mercedes Benz, Siemens, Kraft Foods, Bombardier, Hochtief and many others

Taught general and business English to all levels, beginners to advanced students in language schools

Privately tutored business professionals

Corporate Trainer April 2001 – June 2001

Sonera Telecoms, Vaasa, Finland

Trained telesales staff on handling inbound calls, sales order placement and telecoms terminology and definitions

Lecturer (AIESEC Internship) January 2001 – June 2001

Vaasa University of Applied Sciences, Vaasa, Finland

Taught classes of 30 students each in Business English, International Business, Global Enterprise and Debating

Designed course material

Assigned students’ project work and assignments and graded papers

Proofread and edited students’ theses

Gave presentations to classes on Irish culture

ACADEMIC PROJECTS:

Market Research at the University of Cincinnati September – December 2014

In a team of 3 students, we designed and conducted a survey to test market consumer’s attitudes towards Nike shoe ads, combining in-depth interviews and online surveys in Qualtrics software and presenting analysis of the results

Design Thinking for Business at the University of Cincinnati September – October 2014

Working in a team of 5 students and utilizing design thinking tools, we designed a prototype solution for Children’s Hospital of Cincinnati to help teens between the ages of 12 – 22 manage their asthma symptoms

Research Assistant at the University of Cincinnati June – July 2014

Researched mindwandering, self-referencing, persuasion and charitable donations for Professor of Marketing, Ryan Rahinel

Capstone Project for MSA Architects January – May 2014

Developed a comprehensive marketing plan for a Cincinnati based architectural design company to expand their operations, increase revenues and enhance brand awareness in Columbus, Ohio

Researched company’s core competencies, competitors and current clients

Presented findings and recommendations to executive team

Bachelor’s Thesis: “Commercialization of successful Irish frozen dinner foods in the Irish Food Industry”

SKILLS:

Computer: Microsoft Outlook, Word, Powerpoint, Excel, Access, Basic Adobe Photoshop, Google AdWords, Simply Accounting, Qualtrics, WordPress and Mac OS, Typing speed 60wpm.

Languages: Working proficiency in German

OTHER: A member and volunteer of the Sponsorship and Technology Committees at the American Marketing Association Cincinnati

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