Sales Manager

Rochelle Y. Booker

***** ******* ***** **. *******, Texas 77433

713-***-**** ***********@*****.***

Professional Experience

Ernst & Young (2013-2015) Houston, TX

Assistant Director/Energy Market Segment Manager

Performed financial gap analysis that increased work stream integration across Advisory Consulting (Risk and Performance Improvement), ERP Solutions, Tax, Financial Accounting, Transaction Advisory Services, Fraud Investigation and Dispute and E-Discovery services.

Developed and implemented strategic market plans driving revenue growth across the oil and gas and power and utilities practice.

Transformed industry trends into value-add thought leadership that created innovative technical solutions enabling practice leaders to become trusted advisors to client base.

Managed revenue planning and operational activities that streamlined sales forecast objectives while driving new pipeline growth opportunities within key priority accounts.

Recommended management consulting and strategic alternative solutions to address clients’ industry challenges while optimizing growth of energy portfolio.

Eagleton Engineering LLC (2012-2013) Houston, TX

Business Development Manager

Conducted pipeline engineering market analysis and developed national sales plan that incrementally increased company’s bottom line.

Strategically positioned company in new market sectors while solidifying new contracts and diversifying client portfolio.

Interfaced with senior level directors and multi-discipline engineering staff to recommend pricing approach and proposal development strategies.

Implemented industry best practices to effectively manage and grow client accounts.

Executed business development initiatives that optimized new project and cross selling opportunities across multiple lines of business.

Hart Energy Consulting (2011-2012) Houston, TX

Manager, Business Development

Expanded new product line sales revenue by 25% and strategically positioned service offerings in new markets including global regions and across North America.

Developed effective sales strategy that increased top line growth for unconventional service portfolio across key value chains – upstream, midstream and downstream segments.

Conducted research and market analysis to determine industry demand for new line of business.

Penetrated diverse industry sectors while cross-selling multiple products across client portfolio.

Created product synergies that led to increased sales volume in low growth markets.

Provided strategic consulting services to companies exploring, developing and producing resources in unconventional plays, heavy/light oil and LNG.

TRC Companies, Inc. (2007-2010) Houston, TX

Client Development/National Sales and Marketing

Provided operational analysis, sales forecast (hard/soft backlog), pricing strategies and oversight of P&L.

Implemented national (technical) sales strategies and supported national practice leaders/operation managers in increasing top line growth and achieving profitable margins.

Developed new business from prospective clients across broad industry segments including energy, independent power producers, investor owned utilities, nuclear, industrial, oil and gas (upstream, midstream, downstream) and gas transmission/gas pipeline/storage, security critical infrastructure and increased national geographic footprint for the company.

Managed client relationships and cross-marketed technical consulting services for the energy and environmental operating segments to grow existing accounts:

oEnergy: Clean Energy/Renewable Energy (solar, wind, biofuels, nuclear), Electric Transmission/Substation/T-Line Design, Power Delivery/Power System Studies, Pipeline Permitting/Gas Transmission/FERC Compliance, Energy Efficiency

oEnvironmental: Air Quality, Compliance/Permitting, Air Emissions, Due Diligence, Remediation, SPCC/SWPPP, Phase I/II, EA//EIS, Cultural and Natural Resources

Assessed clients’ needs and recommended bundled technical solutions to address their challenging environmental issues.

Collaborated with senior management in pursuing new project opportunities and penetrated new market sectors to attract new business.

Secured master service agreements/contracts with target clients and nurtured client relationships, which increased visibility of company’s business lines.

Converted warms leads into new business activity generated from prospective clients while attending national/regional conferences.

Developed general knowledge of industry trends and compliance regulations for NERC, FERC and EPA.

Formed strategic partnerships with architecture firms and engineering firms in pursuit of new business opportunities.

Provided creative direction to corporate marketing group to develop marketing collateral to augment business development strategies.

Achilles Information, Inc. (2004-2006) Houston, TX

Business Development/Marketing Manager

Collaborated with President and business development team for positioning E-Procurement service offerings in new industry sectors and market segments across the U.S.

Developed social marketing plans and implemented business development strategies to attract new business in the private and public sector including federal, state and local municipal agencies.

Provided market research and competitive analysis of peer firms to determine market share position.

Integrated business plans with marketing plans identifying target markets and potential growth markets associated with strategic and tactical tools to achieve goals and objectives.

Office Team (2003-2004) Houston, TX

Marketing Coordinator (contract position)

Coordinated event logistics for non-profit organization.

Marketed and promoted events to the internal and external audience and increased attendance.

Developed highly effective proposals to secure vendor sponsorships.

Maintained event management database and intricate scheduling details.

Gilbreath Communications, Inc. (2002-2003) Houston, TX

Advertising Account Manager

Marketed consulting services to existing and prospective clients and bundled traditional service offerings to generate new business.

Generated winning concepts for creative ad campaigns for a wide range of clients.

Managed marketing budgets ensuring ad dollars were strategically allocated toward effective print and broadcast advertising channels.

Negotiated with media reps on advertising rates and capitalized on value-add opportunities to maximize cost-savings for the clients.

Coordinated special events, sponsorships and promotions increasing community awareness of publicly funded services.

Computer Skills:

Proficient in MS Office - Word, Excel, PowerPoint, Social Media/Internet Marketing) SEO/SEM, Deltek Vision CRM, SAP, Salesforce CRM, SharePoint

Education:

University of Houston, Houston, TX

Bachelor of Business Administration, Major: Finance August 1996

Professional Organizations:

National Association of Black Accountants (NABA)

Society for Marketing Professional Services (SMPS)

Chamber of Commerce (West Houston/Greenspoint)

Conference Participation:

Texas Commission on Environmental Quality (TCEQ)

National Petrochemical Refiners Association (NPRA)

International Petroleum Environmental Conference (IPEC)

Southern Gas Association (SGA)

Community Outreach:

Active member and volunteer at local Church

Mentor for Big Brothers Big Sisters Organization

References Available Upon Request

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