Todd Hardy
acrbcn@r.postjobfree.com
PMI certified Program Director with over 18 years experience in digital strategy, program development, delivery, and operational efficiency. Proven track record of delivering outstanding results and client satisfaction while increasing profitability and driving revenue.
Professional History
Infusion, New York, NY (Managing client base in Texas) January 2014- Present
Program Director
Administers all aspects of the Shale Inland, Baker Hughes, and Samsung programs
Recovery and completion of troubled SalesConnect project for Shale Inland (Azure based internal sales portal) resulting in continued relationship with client and generation of additional revenue
$679k in billing for Shale Inland and $340k for Baker Hughes YTD
Point of sale product launches to retailers, ongoing support and maintenance contracts as well as analytics and reporting contracts
Launch of GS5, Note 4, and internal training app to the Samsung Academy (FY14 >$2.2 million)
Manages multi-national team with creative resources in New York, Architecture and Strategy in Toronto, and development/QA resources in Krakow, Poland. Utilized TFS to orchestrate backlog and sprint planning within an Agile methodology
Ansira, Addison, TX October 2011- December 2013
Director of Project Management
Directed PMO of 8 cross-functional PMs including digital, database, analytics and traditional advertising
Development and implementation of One Agency Process across multiple offices including workflows, and PMO SDLC methodology to unify locations and increase efficiency 20%
Managed new business pitch and RFP process, presenting agency process in presentations
On-boarded new clients, managing the initial development of enterprise data warehouse phase handing the client to assigned PM once on-boarded
Implementation of various client platforms, including but not limited to .NET, Azure, SAS, and SharePoint implementations. Campaign Management in Alterian.
Client list includes: Purina, Panera Bread, Mitsubishi, Bloomin’ Brands, Dave and Busters, Dominos, Coke, Mercedes, Culligan, Rent a Center, Benihana, Aruba Tourism, and Budweiser
JWT (J. Walter Thompson), Irving, TX January 2010- October 2011
Digital Program Manager
Oversaw staff of 12 cross-functional PMs (digital and traditional advertising) in Dallas and Atlanta offices
Delivery of all digital aspects of United States Marine Corps (USMC) account, leading teams in digital planning, advertising, budgeting, and resource allocation (FY11 $137,651,000)
Directly managed LifeasaMarine.com website build, including implementation of content management system. Oversaw complete rebuild of Marines.com
Definition and implementation of the digital project process across the agency. Includes introduction of digital methodology across 3 merging organizations, two of which were previously traditional advertising
Establishment of training curriculum based on role playing methodology to develop project, facilitation, and conflict resolution skills in various level employees
Client list included: US Marine Corp, FEMA, U.S. Virgin Islands, Jiffy Lube, Transamerica, and BenefitMall
Todd Hardy
acrbcn@r.postjobfree.com
Rapp, Irving, TX May 2009- January 2010
Program Manager
Oversaw PMs in all aspects of digital including website creation, banner ads, and email campaigns
Managed complete tear down and rebuild of SUPERVALU (SVU) company site incorporating branding across all 13 store chains, including Albertsons, Jewel Osco, Acme and others (budget of $1,076,000)
Led pitch for SVU ‘Our Own Brands’ initiative to bring OOB sites on to a unified platform with cohesive branding reflective of parent company messaging. (Resulted in project budget of $1,400,000)
Managed re-design of U.S. Treasury site by which businesses file and remit tax liabilities (budget of $700,000)
Led 5 person team to define and implement the digital project process across the agency. Included implementation of scoping, budgeting, planning, documentation, execution and post mortem analysis
Client list included: US Treasury and SUPERVALU
Razorfish, Chicago, IL (Managing client base in Texas) May 2007- May 2009
Project Manager
On-site with JCPenney in Dallas, managing remote RF creative, UX and dev teams
Instrumental in creation of $9 million in new business and annual retainer (client billings >$1.5 million).
Post cereals program including promotions such as Night at the Museum II and Fruity Pebbles PebPals, as well as maintenance and retainer accounts (client billings of $485,000)
Constellation liquor program for various brands including Effen vodka, Arbor Mist, Caravella, Black Velvet whisky and 1792 bourbon (client billings of $290,500)
Client list included: JCPenney, Post Cereals, Constellation brands, and Lamar Outdoor Advertising
Additional Professional Experience
Enterprise Integration Group, San Ramon, CA October 2006- May 2007
Senior Design Consultant- Contract
Aegon Direct Marketing Services, Plano, TX January 2002-October 2006
Internet Manager
Sprint PCS, Overland Park, KS June 2001-December 2001
Project Lead /Business Analyst (Contracted by Sphere Technologies)
American Honda Finance Corporation, Torrance, CA February 1997-June 2001
Business Analyst
Education and Professional Development
MBA, Texas A&M University-Commerce
PMP, Project Management Institute Certification
Presenter, University of Texas at Dallas Project Management Symposium3