Marketing Design

FULLBEAUTY BRANDS [ web art director ]

****-*******

Designed impactful homepages, emails and concepts for E-Commerce programs based on marketing objectives. Direct all phases of design execution, revisions, production and asset release. Art directed photoshots for web campaigns. Redesigned our site design. GRAPHICS VISION GROUP [ art director ]

2010-present

Design packaging, permanent merchandising, collateral marketing materials and displays for skincare, hair care and cosmetic for international brands. Create or maintain brand identities for new or extenstion launches. L'ORÉAL USA [ senior designer - art director consultant ] 2004-2010

Conceptualized and designed national launch packaging, permanent merchandising, and product displays for L'Oreal skincare, hair care and cosmetics brands. Designed primary and secondary packaging, logos and created brand identities for international beauty products. Renderings, retouch and press runs, checked color standards and proofs for printing. Created various print collateral marketing materials such as brochures and postcards. Involved with pre-press and post production for components, product packaging and ads. Worked with photographers, comp houses and printing vendors on new and existing product launches. GOODTIMES ENTERTAINMENT [ jr. art director ]

2001-2004

Designed VHS and DVD packaging with interactive menus for various media categories. Art direction from concept to completion. Colorized, retouched and composed images. Created brand identity for top selling infomercial product lines such as Tae Bo and The Firm. Designed sell sheets, direct marketing mail pieces, POP displays and catalogues. Collaborated with marketing and production to effectively execute projects. SOFTWARE

Proficient in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML & CSS Experience, Typography / Layout/ Color Theory Art Direction / Packaging Branding / Idenitity UX Design/ Usability Graphic / Web EDUCATION

New School University Media Studies, M.A.

Stonybrook University Business & Psychology, B.S.

KARNI VERDNIKOV

www.karnikova.com

201 west 74th street new york, ny 10023

***********@*****.***

[917] 804-5079

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