T Y L E R S H O EMA K E R
Brand Activation Manager Anheuser-Busch InBev - Maple City Ice
May 2015 - Present (Summer-Temporary) Norwalk, OH
• Responsible for managing promotional activities for 24 different accounts on Put-In-Bay and Kelley’s Island.
• Promote more than 20 different A-B beer brands during the Summer season.
• Complete expense reports and allocate spending budgets according to sales volume per account.
• Promote brands using point-of-sales advertising and themed contests featuring A-B merchandise.
• Implemented strategic and experimental marketing initiatives for special events and holidays.
• Successfully engaged consumers to participate in social media campaigns, such as #upforwhatever. Achieved highest audience interaction for the month of June.
Assistant Account Executive Community of Care Coalition - Bowling Green State University January 2015 - May 2015 Bowling Green, OH
• As part of a class project, developed a 3-year (47 page) PR campaign to end sexual assault in the local community.
• Coordinated meetings and assigned tasks to the firm. Responsible for ensuring all weekly deadlines were met.
• Utilized creative PR strategies to increase word-of-mouth behavior in the local community.
• Developed concept for CoC website and mobile app based on data from focus groups.
• Created goals and objectives based on long-term national and local data samples.
• Conducted focus groups to gain the perspective from key audiences and further understand the issue at hand. Public Relations Consultant BGSU Fine Arts Galleries August 2014 - December 2014 Bowling Green, OH
• As part of a class project, conducted monthly meetings with client to discuss brand recognition methods on campus.
• Developed news releases, public service announcements and social media updates for special events.
• Created the first official Instagram account for the fine arts galleries.
• Generated content by photographing art exhibitions and researching featured artists.
• Edited content using Adobe creative software.
Sales Associate Petco Animal Supplies
January 2014 - May 2014 Bowling Green, OH
• Offered exceptional customer service by utilizing the values and standards of the organization.
• Responsible for the detailed knowledge of Petco products and animals.
• Responsible for daily care of animal residents, including weekly health assessments.
• Served as a floor salesman and showed notable sales improvement within the first month. Videographer & Photographer African Lion & Environmental Research Trust June 2013 - August 2013 Gweru, Zimbabwe
• Filmed and photographed wildlife content for advertisements, promotions and public service announcements.
• Operated professional camera equipment and shot on location alongside Animal Planet producers.
• Prepared content using professional digital editing software.
• Assisted in creating marketing initiatives for special events such as World Lion Day.
• Managed all social media accounts and monitored trends via analytics programs.
• Managed video sales and arranged filming schedules for park visitors. T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2
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T Y L E R S H O EMA K E R
Campus Representative The Walt Disney Company - Internships and Programs December 2011 - May 2013 Lake Buena Vista, FL
• Marketed the Disney College Program to students using weekly info tables, presentations and networking receptions.
• Advertised DCP opportunities on campus through the use of various print and digital communication methods.
• Organized promotional incentives featuring DCP merchandise.
• Consistently met recruiting goals and objectives throughout the duration of employment. Resident Advisor BGSU - Office of Residence Life September 2011 - May 2013 Bowling Green, OH
• Managed a diverse community of students on a daily basis. Served as an academic resource for all college residents.
• Enforced hall regulations and nightly patrol operations while on-duty.
• Hosted weekly educational and recreational programs pertaining to diversity, leadership, wellness and school spirit.
• Successfully resolved multiple emergency situations by understanding and implementing safety protocols. Front Desk Receptionist BGSU - Office of Residence Life September 2011 - May 2013 Bowling Green, OH
• Filed paperwork, such as medical files, room inventory forms and mail slips.
• Served as an informational resource for visitors. Answered phone calls and scheduled appointments for hall directors.
• Monitored and organized an inventory database.
Media Host The Walt Disney Company - Disneyland
March 2011 - August 2011 Anaheim, CA
• Assisted in coordinating interviews and organizing tasks into a detail-oriented schedule.
• Served as a park guide for visiting media groups during special events.
• Distributed press kits to visiting media groups.
• Provided media with valuable information regarding event schedules.
• Gained critical experience working in a fast-paced environment. Park Operations Intern The Walt Disney Company - Disneyland January 2011 - August 2011 Anaheim, CA
• Ensured guest safety by adhering to company safety policies and procedures.
• Hosted guided tours utilizing scripted material.
• Successful completion of Disney’s business courses: Corporate Analysis; Leadership Speaker Series
• Operated with a team to coordinate seating and guest traffic during special events. Vice President of Corporate Relations American Marketing Association August 2010 - May 2012 Bowling Green, OH
• Sold sponsorship packages to Fortune 500 companies interested in recruiting marketing students.
• Sold $12,000+ in sponsorship packages. Broke the previous total by $2,000 within the first year.
• Organized recruitment meetings and networking socials with potential sponsors.
• Created a marketing plan in order to establish and accomplish recruitment goals and objectives.
• Developed and hosted campus-wide fundraising initiatives. T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2
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T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2 Education
Bowling Green State University
College of Arts and Sciences Bowling Green, OH
Bachelors of Science in Journalism May 2015
Public Relations Marketing
Universidad de Alcalá
Spanish Program Alcalá de Henares, Spain
Certificate of Completion August 2012
Spanish Language Program
Disney University
Disney College Program Anaheim, CA
Certificate of Completion August 2011
Disney College Program
Public Relations Student Society
General Member 2015
Spain Study Abroad Program
Alumni Member 2012 - Present
Spanish Language Program 2012
American Marketing Association
VP of Corporate Relations 2011-2012
Director of Community Service 2010-2011
Resident Student Association
Resident Advisor 2011-2013
Hall Council Member 2011
Outdoor Adventure Club
General Member 2012-2013
Disney VoluntEARS Program
Volunteer 2011
Achievements
Huffington Post Contest Finalist
Sponsored by “The Buried Life”
Published article, “Everyone Has a Chance.”
1000+ page views
Janet M. Shanklin Memorial Scholarship
Study Abroad Award Recipient
Ductorate & Mousters Recipient
Disney College Program
“Corporate Analysis”
“Leadership Speaker Series”
Blue Chip Award Winner
American Marketing Association
Attend and participate in at least 80% of AMA
meetings for the year.
Dean’s List BGSU
Fall 2012, Summer 2012, Fall 2010
Honor Roll BGSU
Fall 2014, Summer 2014, Fall 2011
Skills
» Promotions
» Account Management
» Event Planning
» Print Communications
» Media Communications
» Social Media Marketing
» Media Design
» Reporting
» Photography
» Videography
» Web Design
» CPR Certified
Proficiencies
» Adobe InDesign
» Adobe Photoshop
» Adobe Premiere
» Adobe Lightroom
» Adobe Dreamweaver
» Microsoft Office (all)
» Final Cut Pro
» HTML & CSS
» Salesforce
» Social Media Analytics
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