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Sales Customer Service

Location:
San Francisco, CA
Posted:
August 17, 2015

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Resume:

T Y L E R S H O EMA K E R

Brand Activation Manager Anheuser-Busch InBev - Maple City Ice

May 2015 - Present (Summer-Temporary) Norwalk, OH

• Responsible for managing promotional activities for 24 different accounts on Put-In-Bay and Kelley’s Island.

• Promote more than 20 different A-B beer brands during the Summer season.

• Complete expense reports and allocate spending budgets according to sales volume per account.

• Promote brands using point-of-sales advertising and themed contests featuring A-B merchandise.

• Implemented strategic and experimental marketing initiatives for special events and holidays.

• Successfully engaged consumers to participate in social media campaigns, such as #upforwhatever. Achieved highest audience interaction for the month of June.

Assistant Account Executive Community of Care Coalition - Bowling Green State University January 2015 - May 2015 Bowling Green, OH

• As part of a class project, developed a 3-year (47 page) PR campaign to end sexual assault in the local community.

• Coordinated meetings and assigned tasks to the firm. Responsible for ensuring all weekly deadlines were met.

• Utilized creative PR strategies to increase word-of-mouth behavior in the local community.

• Developed concept for CoC website and mobile app based on data from focus groups.

• Created goals and objectives based on long-term national and local data samples.

• Conducted focus groups to gain the perspective from key audiences and further understand the issue at hand. Public Relations Consultant BGSU Fine Arts Galleries August 2014 - December 2014 Bowling Green, OH

• As part of a class project, conducted monthly meetings with client to discuss brand recognition methods on campus.

• Developed news releases, public service announcements and social media updates for special events.

• Created the first official Instagram account for the fine arts galleries.

• Generated content by photographing art exhibitions and researching featured artists.

• Edited content using Adobe creative software.

Sales Associate Petco Animal Supplies

January 2014 - May 2014 Bowling Green, OH

• Offered exceptional customer service by utilizing the values and standards of the organization.

• Responsible for the detailed knowledge of Petco products and animals.

• Responsible for daily care of animal residents, including weekly health assessments.

• Served as a floor salesman and showed notable sales improvement within the first month. Videographer & Photographer African Lion & Environmental Research Trust June 2013 - August 2013 Gweru, Zimbabwe

• Filmed and photographed wildlife content for advertisements, promotions and public service announcements.

• Operated professional camera equipment and shot on location alongside Animal Planet producers.

• Prepared content using professional digital editing software.

• Assisted in creating marketing initiatives for special events such as World Lion Day.

• Managed all social media accounts and monitored trends via analytics programs.

• Managed video sales and arranged filming schedules for park visitors. T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2

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T Y L E R S H O EMA K E R

Campus Representative The Walt Disney Company - Internships and Programs December 2011 - May 2013 Lake Buena Vista, FL

• Marketed the Disney College Program to students using weekly info tables, presentations and networking receptions.

• Advertised DCP opportunities on campus through the use of various print and digital communication methods.

• Organized promotional incentives featuring DCP merchandise.

• Consistently met recruiting goals and objectives throughout the duration of employment. Resident Advisor BGSU - Office of Residence Life September 2011 - May 2013 Bowling Green, OH

• Managed a diverse community of students on a daily basis. Served as an academic resource for all college residents.

• Enforced hall regulations and nightly patrol operations while on-duty.

• Hosted weekly educational and recreational programs pertaining to diversity, leadership, wellness and school spirit.

• Successfully resolved multiple emergency situations by understanding and implementing safety protocols. Front Desk Receptionist BGSU - Office of Residence Life September 2011 - May 2013 Bowling Green, OH

• Filed paperwork, such as medical files, room inventory forms and mail slips.

• Served as an informational resource for visitors. Answered phone calls and scheduled appointments for hall directors.

• Monitored and organized an inventory database.

Media Host The Walt Disney Company - Disneyland

March 2011 - August 2011 Anaheim, CA

• Assisted in coordinating interviews and organizing tasks into a detail-oriented schedule.

• Served as a park guide for visiting media groups during special events.

• Distributed press kits to visiting media groups.

• Provided media with valuable information regarding event schedules.

• Gained critical experience working in a fast-paced environment. Park Operations Intern The Walt Disney Company - Disneyland January 2011 - August 2011 Anaheim, CA

• Ensured guest safety by adhering to company safety policies and procedures.

• Hosted guided tours utilizing scripted material.

• Successful completion of Disney’s business courses: Corporate Analysis; Leadership Speaker Series

• Operated with a team to coordinate seating and guest traffic during special events. Vice President of Corporate Relations American Marketing Association August 2010 - May 2012 Bowling Green, OH

• Sold sponsorship packages to Fortune 500 companies interested in recruiting marketing students.

• Sold $12,000+ in sponsorship packages. Broke the previous total by $2,000 within the first year.

• Organized recruitment meetings and networking socials with potential sponsors.

• Created a marketing plan in order to establish and accomplish recruitment goals and objectives.

• Developed and hosted campus-wide fundraising initiatives. T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2

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T J OHAN S@BG S U . E DU 4 1 9 . 2 3 9 . 9 7 5 3 5 0 5 4 S CHOO L HOU S E RD POR T C L I NTON, OH 4 3 4 5 2 Education

Bowling Green State University

College of Arts and Sciences Bowling Green, OH

Bachelors of Science in Journalism May 2015

Public Relations Marketing

Universidad de Alcalá

Spanish Program Alcalá de Henares, Spain

Certificate of Completion August 2012

Spanish Language Program

Disney University

Disney College Program Anaheim, CA

Certificate of Completion August 2011

Disney College Program

Public Relations Student Society

General Member 2015

Spain Study Abroad Program

Alumni Member 2012 - Present

Spanish Language Program 2012

American Marketing Association

VP of Corporate Relations 2011-2012

Director of Community Service 2010-2011

Resident Student Association

Resident Advisor 2011-2013

Hall Council Member 2011

Outdoor Adventure Club

General Member 2012-2013

Disney VoluntEARS Program

Volunteer 2011

Achievements

Huffington Post Contest Finalist

Sponsored by “The Buried Life”

Published article, “Everyone Has a Chance.”

1000+ page views

Janet M. Shanklin Memorial Scholarship

Study Abroad Award Recipient

Ductorate & Mousters Recipient

Disney College Program

“Corporate Analysis”

“Leadership Speaker Series”

Blue Chip Award Winner

American Marketing Association

Attend and participate in at least 80% of AMA

meetings for the year.

Dean’s List BGSU

Fall 2012, Summer 2012, Fall 2010

Honor Roll BGSU

Fall 2014, Summer 2014, Fall 2011

Skills

» Promotions

» Account Management

» Event Planning

» Print Communications

» Media Communications

» Social Media Marketing

» Media Design

» Reporting

» Photography

» Videography

» Web Design

» CPR Certified

Proficiencies

» Adobe InDesign

» Adobe Photoshop

» Adobe Premiere

» Adobe Lightroom

» Adobe Dreamweaver

» Microsoft Office (all)

» Final Cut Pro

» HTML & CSS

» Salesforce

» Social Media Analytics

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