Marketing, Branding, and Leadership
Resume:
DAVID A. WILSON
Marketing . Branding. Leadership
**** ***** ***** **** ********, TN 38133
*****@*********************.***
Marketing Professional specializing in connecting people, brand, and company culture to clients with a track record of explosive results. Skilled in developing brand messages to maximize company exposure in the marketplace.
Specialties include:
Branding, Marketing, Sales, Graphic Design, Leadership, Technology, Team-Building and Collaboration, Connecting, Process Management, and Developing Thriving Brand-Centric Cultures Director of Marketing
UADR, inc., Memphis, TN 6/2007 - Present Manage all comprehensive marketing and branding programs for UADR, inc. and 5 subsidiary companies. Oversee marketing, internal and external branding, marketing communications, and event planning. Generate marketing collateral, websites, logos, and e-marketing to connect the sales force with clients.
Developed a Marketing Department and systematic marketing programs.
Rebranded the umbrella corporation and all subsidiary business units to create a consistent
corporate brand.
Named and branded the newest subsidiary company, Stream.
Managed marketing programs that produced 500% sales growth over 8 years.
Created internal programming to help build a vibrant company culture.
Curated our brand in order to increase external recognition and internal ownership.
Oversaw ROI on marketing expenses, digital media, and collateral development.
Managed all digital and hard collateral for sales, marketing, and communications.
Produced industry relevant collateral, both digital and print, to support marketing and branding
programs.
Managed quarterly and yearly customer driven events including charity golf tournaments,
client social events, Memphis in May BBQ Fest client events, and other smaller
invitation based events.
Assistant Vice President / Student Development
Crichton College, Memphis, TN Promotion, 08/2004 - 6/2007 Directed all internal brand programs to connect the organization to the student through the use of direct e-marketing, print campaigns, and video ads. Generated weekly event advertisements, bi-annual program marketing, and ongoing targeted print and digital ads.
Increased program penetration through direct marketing programs (digital, print, presentation).
Managed created of internal marketing collateral.
Drove internal programming to increase cultural buy-in of organizational culture.
Connected staff with the community through regional volunteer events.
Created video advertisements to increase event engagement NAME
CONTACT INFORMATION
PROFESSIONAL
EXPERIENCE
SUMMARY
SPECIALTIES
- continued -
Director of Recruitment
Crichton College, Memphis, TN 6/1997 - 8/2004 Managed a team of recruiting professionals and support staff tasked with generating operation revenues for the institution.
Directed 32 staff members including professional and support roles.
Exceeded yearly sales goals while limited overall expenses.
Implemented a CRM system to track leads, opportunities, and closes.
Produced YOY growth that exceeded the industry average by 50%.
Organized branded events to produce sales leads.
Leveraged local institutional organizations to produce increased market penetration within the
for profit and nonprofit spaces.
Oversaw the production of digital collateral, print collateral, and trade show booths. Areas of Expertise
Marketing
Business to Business Sales
Business to Consumer Sales
Public Speaking / Presentations
Marketing Communications
Marketing / Sales Presentation
Marketing Program Development
Advertising Management
Technology
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
OSX Proficiency (Pages, Keynote, Numbers, iMovie, Mail)
Windows Proficiency (Word, Excel, PowerPoint, Outlook)
Web (Social Media, Wordpress, General HTML / CSS, Email Marketing, FTP, MAMP)
Other (VNC, Merlin, Evernote, Final Cut)
Education
Bachelor of Arts 1997
Crichton College Memphis, TN
Post Graduate 1997-98
University of Memphis Memphis, TN
Sandler Sales Certified 2005
DAVID A. WILSON 901-***-****
New Business Development
Brand Development / Management
Logo Design / Development
Collateral Design / Development
Culture Engagement
Personnel Management
Sales Presentation Development
Multi-unit Brand Management
EXPERTISE
SKILLS
EDUCATION
TRAINING
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