CHRISTOPHER L. ROBINSON

**** ********* *****, ****, ** 44224

330-***-****

acr9pt@r.postjobfree.com

Marketing Professional with a unique background in retail marketing, merchandising, product development and management, online marketing, social media strategy and strategic planning.

Broadest of retail backgrounds with rich experience in all channels including DIY, Mass, Specialty, Regional, Wholesale/Dealer and Clubs.

Product Development, Management

Team Building and Management

Market Analysis and Development

EXPERIENCE

Kinetico Incorporated (Oct 2010 – August 2015)

Director of Marketing – North America

Solely led the corporate charge to develop the launch of Kinetico’s first social media presence and subsequent content, engagement and promotional strategies.

Spearheaded the launch of a new corporate website which garnered a 350% increase in lead generation along with dramatic improvements in all other online metrics.

Guided the organization in several strategic growth programs including the planning and development of the company’s first entry into the retail channel and E-commerce.

Waxman Consumer Products Group (May 2004 – Oct 2010)

Vice President of Marketing (Apr 2009 – Oct 2010)

Unified and coordinated the efforts of a fragmented sales and marketing team through teamwork, accelerated product development and compelling merchandising programs.

Drove the development and sell-in of several key retail programs which resulted in $15 - $20 million dollars of new business.

Senior Director of Marketing (Dec 2007 – Mar 2009)

Directed the continual improvement of product development efficiency, speed to market and commercial success through improved processes, team building, and improved communication.

Solely developed and implemented channel marketing as a key component of our sales and marketing organization to improve overall sales effectiveness with key national accounts.

Director of Marketing (May 2004 – Nov 2007)

Developed winning marketing, product and merchandising programs for key accounts across all channels including Lowe’s, Home Depot, Wal-Mart and Bed Bath and Beyond.

Personally drove the sales and development of new business in the club segment resulting in nearly 1 million dollars of incremental business annually.

CHRISTOPHER L. ROBINSON PAGE 2

Rubbermaid - Home Products Division (Oct 2000 – May 2004)

Group Channel Marketing Manager (Oct 2003 – May 2004)

Conducted channel marketing activities for the Mass, Hardware/Home Center and Club retail segments. Worked hand in hand with sales in driving new product launches, pricing, customer presentations and promotions for Lowe’s, Home Depot, Wal-Mart, Costco and Sam’s Club.

Guided key account businesses through the tumultuous split of the Home Products and Food and Beverage divisions beginning in March of 2004.

Group Product Manager, Office Storage and BTS (Oct 2002 – Oct 2003)

Led all facets of product development and marketing activities for several key Office Products categories in the then newly formed Rubbermaid Office Products division.

Directed the assimilation of the Eldon Office Products business into the Rubbermaid Home Products Division from a marketing and product development standpoint tactically and strategically.

Senior Product Manager, Outdoor Products (June 2002 – Oct 2002)

Supervised the product development and marketing within what became one of the fastest growing categories in the division.

Recipient of the Pinnacle Achievement Award for excellence in leadership and marketing.

Product Manager, Outdoor Products (Oct 2000 – June 2002)

Responsible for all product development and marketing activities for the Outdoor Storage, Lawn and Garden and Mail Delivery categories.

Drove the development and launch of the Big Max® shed and the Corner Deck Box, some of most successful items in company history.

OfficeMax Corporation (Oct 1999 – Oct 2000)

Product Manager, E-Commerce Division

Spearheaded all product development direction for the office technology category in a growing E-Commerce division worth 1.2 million. Included product selection, pricing and promotions.

Played an integral role in the development and launch of a new e-commerce platform designed to enhance the consumer shopping experience, sales and profitability.

Sears Roebuck & Company (Jun 1991 – Oct 1999)

Product Promotion Manager (May 1997 – Oct 1999)

Guided the planning and development of all advertising media related to an Office Products business worth nearly 1 billion at retail.

Worked intimately with buyers and executive marketing staff to select the proper strategy, items, pricing and promotions to successfully drive business.

CHRISTOPHER L. ROBINSON PAGE 3

Sears Roebuck & Company (Continued)

Associate Buyer, Seasonal Products (May 1994 – May 1997)

Oversaw strategic and tactical activities for the Seasonal Products categories totaling nearly a quarter million dollars in business at retail.

Responsible for all item selection and analysis, assortment planning, inventory management, store level execution, vendor contact and promotional planning.

Merchandise Analyst (May 1993 – May 1994)

Accountable for the inventory management of the Christmas Trim and Outdoor Furniture businesses. Responsibilities included inventory turnover, analysis, assortment mapping, order placement and both internal and store level communication.

Developed a new, ground breaking assortment mapping process that virtually eliminated errors and greatly impacted the productivity of our seasonal inventories.

Department Sales Manager (Aug 1992 – May 1993)

Management Trainee (June 1991 – Aug 1992)

EDUCATION

University of Akron, Akron OH

Master of Business Administration – Marketing, Dec 2005

University of Pittsburgh, Pittsburgh PA

Bachelor of Arts in Economics, June 1990

Northwestern University, Kellogg School of Business

Executive Education Program - Kellogg on Branding, Jan 2008

University of Michigan, Ross School of Business

Executive Education Program - Marketing Principles, Oct 2007

University of Pennsylvania, Wharton School of Business

Executive Education Program - Basics of Marketing, May 2005

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